People share content, love content, devour content because of the emotional reaction they get from it. It's why polished, visually correct fails all the time. The key to content that works is when it crawls right down inside the brain and awakens … [Continue reading]
Blogging works well when done regularly, however it's not always easy to keep up the momentum. As a tool in the online marketing tool box, blogging is still very useful. Not as sexy and trendy as other techniques, but it can really help your SEO, … [Continue reading]
Install the smartphone, picture filter app, try them all out and see what happens. I took a picture of a sunrise in Cornwall and put it through my filter software to see what came out and the results are interesting. … [Continue reading]
It's 5.30 and i am sitting in my garden at dawn, under a half moon. It's quiet apart from loud chatter from the garden birds. Easy to think at this time of the day. Another swig of freshly made coffee and I am ready to tap something out. I was … [Continue reading]
The new thing is Pokemon GO As a content marketer it is something you need to know about, because so many people are playing it and seeking information online. It is creating a massive, rabid crowd that will devour content. Whenever these trends … [Continue reading]
Implementing effective outreach is easy, but from the examples I see in my email inbox it seems that some find it difficult. Here are a few tips I have learned over the years. Be a good human Everything else is mechanical and about the … [Continue reading]
You have a finite marketing budget and every penny has to work if you are going to compete effectively. The problem is thepeople you want to reach, are greeted with a huge amount of digital noise each day and for your content to reach them it needs … [Continue reading]
Today the UK "Leave" campaign for getting out of the EU started their tour with Boris Johnson, the ex mayor of London in Truro, just a few minutes from where I sit typing this up. The UK referendum on whether or not to leave the EU is creating a … [Continue reading]
Our content marketing, mastermind group is now taking applications for membership. You can read more on what a mastermind group is here, here and here. I say applications because we are only inviting experienced content marketers to join and will … [Continue reading]
Lets be honest, let us open the window and let the fresh air in. Below are the top articles that Buzzsumo has ranked for the keyword, "content marketing", for the last 7 days. They use a system based on social media signals. My question is this. … [Continue reading]
They say you shouldn't write blog posts as a stream of consciousness, that they should be planned, crafted, pounded into a listicle, or a two thousand word bit of evergreen content that Neil Patel and his army of munchkin content writers crank … [Continue reading]
The time when it was all about targeted keyword rich, short form content, crank out a few hundred words, has long gone. Creating long form, well researched content is expensive, time consuming and hard work. But what is the evidence … [Continue reading]
You write a number of articles which have a common thread, a linear pattern which leads to a conclusion, builds a thesis. You put the articles together and you have a book. A book is a product, it is not content. You create a blog post, it … [Continue reading]
My Instagram account passed 1,000 followers in the wee hours of this morning. I don't say this to brag, but to highlight that my target has been achieved. This was set out in my Instagram experiment, which I started 14 days ago. The aim of the … [Continue reading]
Upate, I started actively promoting my Instagram account 4 weeks ago and it now has over 1,500 real followers. Read more about it in my Essentials for Instagram marketing, post. According to Forrester, when it comes to brands, Instagram gets an … [Continue reading]
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