Put down your Doritos and stop moaning about GA for 5 mins.
Yes we know it’s turned into a pile of botwank, but there are much better alternatives on the scene.
Here is a quick list with pricing if you can’t be arsed to read the rest.
| Alternative | Pricing Overview | Link |
|---|---|---|
| Matomo (formerly Piwik) | Free for self-hosted; Cloud-hosted starts at $23/month for 50,000 page views | Matomo |
| Adobe Analytics | Custom pricing, typically starts at several thousand dollars per year | Adobe Analytics |
| Mixpanel | Free up to 100,000 monthly tracked users; Growth starts at $25/month; Enterprise custom pricing | Mixpanel |
| Plausible Analytics | Self-hosted: Free; Cloud-hosted starts at $9/month for 10,000 monthly page views | Plausible Analytics |
| Fathom Analytics | Starts at $14/month for 100,000 monthly page views | Fathom Analytics |
| Heap | Free up to 10,000 monthly sessions; Growth custom pricing; Premier custom pricing | Heap |
| Clicky | Free for one site with up to 3,000 daily page views; Pro starts at $9.99/month | Clicky |
| Open Web Analytics (OWA) | Free (self-hosted) | Open Web Analytics |
| Simple Analytics | Starts at $19/month for 100,000 monthly page views | Simple Analytics |
| Snowplow Analytics | Custom pricing based on enterprise needs | Snowplow Analytics |
| Kissmetrics | Starts at $299/month | Kissmetrics |
| Statcounter | Free for up to 500 page views/day; Paid starts at $9/month for 100,000 monthly page views | Statcounter |
| Matelso | Custom pricing based on usage and features | Matelso |
Sure, here are the alternatives to Google Analytics with hyperlinks and an overview of their pricing:
1. Matomo (formerly Piwik)
- Pros: Open-source, customizable, privacy-focused, and can be self-hosted or cloud-hosted.
- Features: Real-time data, heatmaps, session recordings, A/B testing, and extensive data ownership and privacy options.
- Pricing:
- Self-hosted: Free (with optional paid plugins).
- Cloud-hosted: Starts at $23/month for 50,000 page views.
2. Adobe Analytics
- Pros: Advanced segmentation, comprehensive reporting, strong integration with other Adobe products.
- Features: Predictive analytics, cross-channel attribution, and robust customer journey tracking.
- Pricing: Custom pricing based on business needs; typically starts at several thousand dollars per year.
3. Mixpanel
- Pros: Strong focus on user behavior and product analytics, real-time tracking, and advanced segmentation.
- Features: Funnel analysis, cohort analysis, user retention reports, and A/B testing.
- Pricing:
- Free: Up to 100,000 monthly tracked users.
- Growth: Starts at $25/month.
- Enterprise: Custom pricing.
4. Plausible Analytics
- Pros: Simple and privacy-friendly, lightweight script, open-source, and can be self-hosted.
- Features: Easy-to-understand reports, real-time data, and straightforward integration.
- Pricing:
- Self-hosted: Free.
- Cloud-hosted: Starts at $9/month for 10,000 monthly page views.
5. Fathom Analytics
- Pros: Privacy-focused, simple interface, GDPR compliant, and easy to set up.
- Features: Real-time data, straightforward reports, and lightweight script.
- Pricing: Starts at $14/month for 100,000 monthly page views.
6. Heap
- Pros: Automatic event tracking, retroactive data analysis, and user-friendly interface.
- Features: Behavioral analytics, funnel analysis, and comprehensive user journey tracking.
- Pricing:
- Free: Up to 10,000 monthly sessions.
- Growth: Custom pricing based on usage.
- Premier: Custom pricing.
7. Clicky
- Pros: Real-time analytics, heatmaps, uptime monitoring, and customizable dashboards.
- Features: Detailed visitor logs, goal tracking, and strong emphasis on real-time data.
- Pricing:
- Free: Basic features for one site with up to 3,000 daily page views.
- Pro: Starts at $9.99/month for 30,000 daily page views.
8. Open Web Analytics (OWA)
- Pros: Open-source, self-hosted, customizable, and supports privacy regulations.
- Features: Page view tracking, e-commerce tracking, and click heatmaps.
- Pricing: Free (self-hosted).
9. Simple Analytics
- Pros: Privacy-focused, GDPR compliant, simple to use, and no cookies.
- Features: Real-time data, simple reporting, and easy integration.
- Pricing: Starts at $19/month for 100,000 monthly page views.
10. Snowplow Analytics
- Pros: Highly customizable, supports large-scale data collection, and strong focus on data ownership.
- Features: Real-time event tracking, data modeling, and advanced analytics capabilities.
- Pricing: Custom pricing based on enterprise needs.
11. Kissmetrics
- Pros: Focus on customer engagement, retention analysis, and advanced cohort analysis.
- Features: Funnel reports, A/B testing, and user segmentation.
- Pricing: Starts at $299/month.
12. Statcounter
- Pros: Real-time data, user-friendly, and simple setup.
- Features: Visitor paths, detailed visitor information, and custom alerts.
- Pricing:
- Free: For up to 500 page views/day.
- Paid: Starts at $9/month for 100,000 monthly page views.
13. Matelso
- Pros: Strong call tracking capabilities, integration with various marketing tools.
- Features: Call tracking, lead scoring, and detailed analytics.
- Pricing: Custom pricing based on usage and features.
These pricing details provide an overview of the costs associated with each platform, although specific needs and customizations may influence the final price.
Enjoy, you lovely people.