The Search blog · Content Marketing · · 3 min read

9 Keys to Effective Content Marketing

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1. Content has to have passion

2. Content should have a compounding interest effect

3. Content should be seen as a long term asset

4. Content should inform the reader of how to feel about your brand

5. Content creation should involve building a network of fans

6. Content should deliver a measurable and effective ROI

7. Content should be unique

8. Content should resonate with the targeted reader

9. All content should be part of a strategic content plan

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Lyndon Antcliff has worked in SEO, copywriting and content strategy for twenty years. He runs CornwallSEO from Falmouth, Cornwall. Book a free visibility audit.