I am currently reading, Sapiens by Yuval Noah Harariand quite early on he gives us his take on how the Homosapien became the dominant species on the Planet Earth. It struck me that this reason is the same reason people get websites to rank. Which is. "The ability of getting vast numbers of humans to cooperate using the power of stories". Stories in the context of … [Read more...] about The Secret to ranking a website
Content Marketing
How to beat Pokemon Go with content marketing
It's 5.30 and i am sitting in my garden at dawn, under a half moon. It's quiet apart from loud chatter from the garden birds. Easy to think at this time of the day. Another swig of freshly made coffee and I am ready to tap something out. I was going to call this article, "How to beat the ass of Kim Kardashian," but that does not scan right. Plus I have done Kim Kardashian's … [Read more...] about How to beat Pokemon Go with content marketing
What a Content Marketer needs to know about Pokemon Go
The new thing is Pokemon GO As a content marketer it is something you need to know about, because so many people are playing it and seeking information online. It is creating a massive, rabid crowd that will devour content. Whenever these trends explode and reach critical mass there is huge opportunity for anyone who uses content creation to market their brand or business … [Read more...] about What a Content Marketer needs to know about Pokemon Go
6 Essential tips to make your Outreach work
Implementing effective outreach is easy, but from the examples I see in my email inbox it seems that some find it difficult. Here are a few tips I have learned over the years. Be a good human Everything else is mechanical and about the process you use to implement the activity. I do feel that this should not have to be explained, but it clearly does. We all know … [Read more...] about 6 Essential tips to make your Outreach work
Are you losing money over-complicating content marketing?
You have a finite marketing budget and every penny has to work if you are going to compete effectively. The problem is thepeople you want to reach, are greeted with a huge amount of digital noise each day and for your content to reach them it needs to do quite a lot of work. To get your message to connect to these people, you must find some way to get their attention, get … [Read more...] about Are you losing money over-complicating content marketing?
A Content Marketing Mastermind group
Our content marketing, mastermind group is now taking applications for membership. You can read more on what a mastermind group is here, here and here. I say applications because we are only inviting experienced content marketers to join and will reject applications if we think the group is not suitable for you. I realise that some people need more basic training, which will … [Read more...] about A Content Marketing Mastermind group