A huge amount is written about content, which is all fine and dandy. But your job is not to produce content. "Hold on, yes it is. I am a content creator." You may say. That may be technically correct and it may be what it says on your Linkedin Page. But what you really are is a communicator, an influencer, a persuader. The content is merely a container to carry … [Read more...] about Why you need to stop building “Quality Content” and start solving problems
Content Creation
The most useful thing about the phrase “Content is King”
I love it when people spout off, "Content is King". It allows me to know how much brain power they have devoted to the problem of producing content that works to get people to your website and persuade them to feel good about you and your brand. Anyone with half a brain can see that content is not King, and yet people still use the phrase. I doubt that Millennials use … [Read more...] about The most useful thing about the phrase “Content is King”
Is your SEO Cheeky Nandos?
Let me make one thing clear, I probably only understand about 20% of what the term "cheeky Nandos", actually means. And that is exactly how it should be as I only need to know enough to be able know if it fits my publishing strategy. It's a brand new term that is tearing up the UK social media pipes. This chart depicts searches for KFC vs cheeky Nandos over 30 days in the … [Read more...] about Is your SEO Cheeky Nandos?
How to create new Content ideas for Blog articles, SEO Viral content…
I've never found coming up with content ideas a problem. But I know others do, and this is not because I am more intelligent than them, it's because these people have their skill set focused on another areas, such as web design, programming, seo... etc. It's also because their heads are full of the successful stuff they have just seen, but you can't just copy and get away … [Read more...] about How to create new Content ideas for Blog articles, SEO Viral content…
Noob Farming
As a gamer I am well aware of the concept of "Noob Farming". But it could also be applied in the content and publishing world. The most fruitful harvest an expert can bring in is if they farm fresh noobs. People who are at the beginning of the learning cycle are always more hungry and more plentiful because most do not level up. The art of providing the most basic … [Read more...] about Noob Farming
The Magnificence of Creating Content on the Web
From my twitter feed, earlier today. Content creators take nothingness and fill the void. How cool if you fill the void with a special kind of wonderful Content creators taking nothingness and fill the void. How cool if you fill the void with a special kind of wonderful Especially in SEO, when grinding it out. We forget the magnificence of human communication. I am … [Read more...] about The Magnificence of Creating Content on the Web