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Is your SEO Cheeky Nandos?

Let me make one thing clear, I probably only understand about 20% of what the term “cheeky Nandos”, actually means. And that is exactly how it should be as I only need to know enough to be able know if it fits my publishing strategy.

It’s a brand new term that is tearing up the UK social media pipes.

This chart depicts searches for KFC vs cheeky Nandos over 30 days in the UK.

Cheeky Nandos Stats
Cheeky Nandos Stats

As you can see from the data it briefly overtook searched for the US Corporation, although now we see it dropping as the mainstream get in on the act and the tabs cover it.

Metro

But what does a “Cheeky Nandos” mean?

Lincolnshire Echo

The main point of slang is to create an us and them. You are not supposed to get it if you are not in the tribe. And it’s probably something to tut at as you buy your Moroccan Houmous from Waitrose, (another phrase that you may not fully understand the cultural implications of.

But that’s OK, we don’t need to fully understand some terms to make hay with it. We are publishers not readers, we are dealers not junkies. When stuff like this happens we need to be on it and see if it fits in with our publishing strategy.

Those people who tweet, “WTF is cheeky nandos”. They are not in our tribe and will distract you from your goal of content marketing Nirvana. But those who plug the term in Google Trends, search on Twitter for it, measure and asses the cultural capital of the term and question if it reaches our demographic. Now there is someone you need to pay attention to.