Categories
Content Creation

Noob Farming

As a gamer I am well aware of the concept of “Noob Farming“. But it could also be applied in the content and publishing world.

Noob farming

The most fruitful harvest an expert can bring in is if they farm fresh noobs. People who are at the beginning of the learning cycle are always more hungry and more plentiful because most do not level up.

The art of providing the most basic level of information in a particular niche is incredibly rich in vitamins and minerals.

But it is very hard for someone who is expert in a niche to bother themselves with planting, cultivating and harvesting noobs. Those who can are never going to go hungry.

Image source

Categories
Content Creation

The Magnificence of Creating Content on the Web

Cornwall sunset

From my twitter feed, earlier today.

Content creators take nothingness and fill the void.

How cool if you fill the void with a special kind of wonderful

Content creators taking nothingness and fill the void.
How cool if you fill the void with a special kind of wonderful

Especially in SEO, when grinding it out.
We forget the magnificence of human communication.

I am looking to start 2015 out differently.

With a different attitude to creating content.

We tend to allow the act of creating content to become too mechanical, feeding only the Google bot. Rather than seeing it for what it is, the magnificence of communication between one human being and another or between one human being and many.

I fully realise how “hippy dippy” and hopelessly idealistic that may sound. But think about that for a moment if you do not fear the path it will take you down.

The level of human communication we now have is staggering.

The quality of that communication is something that as a content creator, I take direct responsibility for.

Remember, if you Tweet, Facebook, blog, etc. you too are a content creator.

This year is my year of training others. I am making myself available to share what I know, teach what I have done, to coach, motivate, direct those who want to take their content creation to a higher level.

2015 is going to be about Total Availablity

I will come to your office
I will come to your conference
I will write for your audience
I will Skype, Hangout, Facebook, Connect to your crowd

 

I’m going in
100%

Let me know if you want some of that.

You can email me lyndon@cornwalseo.com
You can Tweet me lyndoman
You can Facebook me
You can Google+ me
You can Linkedin me

Lets make 2015 Magnificent

Categories
Content Creation

How Best to Create Topical Content

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Creating topical content seems relative easy, simply see what news is trending and blog about it. However, like most things in life it’s not that simple.

Target the sexy topics

Take a popular topic such as Bitcoin and mix it with the topic of the site such as here with Ecigarettes and Bitcoin. Bitcoin has been covered extensively by the mainstream media recently. Before that is was avidly talked about on social media and even before that it generated lots of content on specialist websites.

Where there is conversation and news around a popular subject there is a potential to pick up links and social signals. Of course it’s become far easier to pick up social signals these days than links as blog owners are savvy about the value of their linkage. However, an authority blog would never simply link because of payment and would do so along the lines that the content is both useful and interesting to its readers.

The content should not take advantage of tragedy

Producing content around human misery is for proper news organisations, not marketing types, as discovered here by Hubspot with their now removed 5 Hurricane Sandy Newsjacks from Marketers. Newsjacking is similar to reblogging or curating topical content however is better described when it is creating an additional element of news such as I did here with the Bongo Bongo Land Newsjack. Where the additional element of a pair of bongos was introduced to the story. Any newsjacking is made more effective if an offline element is introduced.

The content has to have some connection with your core subject.

Back in the old days you could simply throw up any kind of content on a well linked to website and have it rank. But Google is continually investing in contextually correct information in their search results, Hummingbird is the latest iteration of this goal, but it is ongoing and has been in continual operation for many years. Rand Fiskin of Moz has an interesting take on Hummingbird. Most seo bloggers seem somewhat shocked that Google is constantly improving their results, but Google has been focused on producing better results for many years now. Which is why content has to be contextually correct. At a stretch you could blog about something like, How much is Twitter worth on a website dedicated to saving people money and the cost of things.

Feed your rabid fans

Content should be geared towards your fans, of whom you should know what kind of content that gets them excited. As long as your core fans are happy. If you are in the keep fit niche, make sure you create content which appeals to your core fans, as this content about How a Tough Guy can test fitness, which not only appeals to the core fans of this website, but also offers useful, interesting information for a wider group of people. With the Tough Guy race

Pic source

Categories
Content Creation

Blues Brothers Car Chase Lego Video Crashes into SEO Blog

This is what good content looks like.

I love the Blues Brothers and I love lego, what’s not to like?

Categories
Content Creation

Why your web content production needs to establish an Edginess Index

knife

I create a lot of content for clients and run into the same issues over and over. One problem is that the kind of content that gets results has an edge to it, but the client usually does not want content that has an edge to it, they just want to sell stuff.

Nothing wrong with wanting to just sell stuff.

However, magnetic content, content that attracts tends to be edgy content.

For example, if you are a client in the niche of “home lighting”, I may suggest an article along the lines of “Top ten lighting rigs to power your Cannabis Farm“.

I probably wont, but I am using this extreme example to illustrate the point. Of course the article still has to be written in a certain style which attracts the social movers and shakers and linkerati, to be deemed a winner.

Most business people do not live in my weird and wonderful world of online content creation, and so do not understand why approaching content in a counter intuitive way is sometimes essential.

So, it’s useful if we have an Edginess Index.

This is to gauge how edgy to make the content on a scale of 1 to 10.

Here is my Edginess Index:

1 = Local Govt publications
2 = Local newspaper
3 = Beano
4 = 2000AD
5 = TV Quick
6 = Top Gear
7 = FHM
8 = Sun/ Daily Mail
9 = Nuts
10 = XXXXXXXXXXX

Note: This is for the UK market specifically.

1. The most anodyne, mundane, safe copy I have ever read is that of local government publications. The stuff that tells you how to put your rubbish out etc. Useful if you need to know how to put rubbish out.

2. Local newspapers tend to be written by numbers, local jumble sale info, cat stuck in tree, man buys pork pie etc. It’s safe, useful as it tells you what’s going on and interesting if your in your area someone who kidnaps cats and sells them to the local butcher to kill and put into sausages has just been arrested.

3. The Beano is a comic for 6 to 12 year olds, although I still read it occasionally and enjoy it. The tone of the content is child friendly but fun. It’s a little mischievous with kids getting into scrapes and high jinx, it’s no Horrid Henry but it definitely appeals to the rebel in every child. In a way, it resonates wrong doing but in a way that a child can understand.

Most web content tries to get to this tone, but fails becoming more boring than a house brick.

4. 2000AD is the comic for 13 upwards, at least it was when I would read it religiously. It’s a lot more gritty than the Beano and deals with more grown up concepts, but no swearing, nudity or sex, but plenty of aliens getting fragged and Judge Dredd going around saying “I am the law”. Yes I am a fan.

5. TV Quick or any of those “by the counter tabloids”, is safe enough to sell at the supermarket checkout, but edgy enough to attract the attention and initiate the impulse part of the brain of an interested reader. It does sometimes contain articles like, “I was so fat I even ate the sofa”, kind of articles, but mostly it’s stuff that tickles your gran. There are about ten of these types of publications on the supermarket shelf and so a fair sized market.

If you took out the headlines and put them on a plain white page, they would seem shocking, but by making the colours of the mag soft and pleasing with pretty people and no gore, they are able to sell the, “I ate my neighbours dog baby”, type stories.

6. Now we are starting to get into the, “it may offend someone” category. Although not as offensive as the raw throat pipe of Mr Jeremy Clarkson, but it still does have that frisson of excitement. For example, “The first car I had sex in”, may be an article. Not talking about the bits and bobs you understand, but more the automotive angle, and so is less edgy than it seems.

7. FHM however, is as edgy as it seems. Offending a good portion of people, and yet attracting a sizable audience. Does not shy away from a bit of raw, bodily fluid type humour, but pulls back before you feel all dirty. I’m really talking about the articles, not the pictures.

In all of these content producers I am talking about the “tone” of the content, not the specific content itself, but what it represents and how many people it may offend.

8. Sun/Daily Mail website. These are British content producers, not sure what it would be in your locale. These contain highly offensive material, so much so that they regularly arouse the anger of a lot of people. These are at number 8 because of the amount of people that find them offensive, conversely they are insanely successful.
Very few of my business clients would want to be associated with articles such as “Freddie Star ate my hamster”. But this is what more people like to read and consume than most other publications.
The point is, these publications go out to offend and to bait people into a response. One only has to observe how the Mail handled the Samantha Brick situation. Which is a fascinating case to analyse and one we had a lot of fun with on Linkbait Coaching

9. Nuts. These porn dressed as “lads mags” are able to get into a lot of UK supermarkets. It’s mix of raucous humor and sexual objectification of women would rate it extremely objectionable. Few mainstream linkbaiters would go to this level, but those who do still get links, but find they get a label they just can’t shake.

10. XXXXXXXXXXX is just too hot to handle. So offensive I can’t even repeat it here. Not a level I have ever gone up to, but it’s important to know it’s here and that it exists.

This stuff does get links, but from a more smaller bag of link possibilities.

So there we have it, the more edgy we go the less likely a client is going to want it on their website or used as a guest post on someone else’s. The ideal is probably somewhere in the middle. It is very useful to use an edginess index, I would advise creating your own, relative to clients understanding.

Most content stays safe, not because the publishers want to protect our morals, but it’s the cheapest, safest and quickest to publish. It is not the most effective though, a higher level of edginess works better and I am not just talking sexual edginess or even violent, sometimes it can be something that challenged the current consensus.

Linkbait tends to naturally have an edge, or at least it should do. Attractive can sometimes disrupt and unsettle, but it can also challenge.

When directing those to create content for you it’s important you establish a way to communicate just how far you want to go with the content.

Picture source

Categories
Content Creation Newsjacking

Batman Superman Newsjacking ideas

batman-superman
So now we now it’s going to be happening.

Batman and Superman to team up in new film

Those who are into comic superheroes control some very tasty, online real estate. You absolutely want to get linked, mentioned, social shared, by these people.

It’s something I do for clients all the time, tap into the content sweetspot of the fan. Usually it’s a group that lives in a sub-pop culture as the success ratio to Google juice given is much higher than with mainstream blogs and websites.

But the Superman/Batman thing is interesting, as it’s more mainstream and we want to tap into the narrative a little differently, possibly a little more broad.

After all, there is already a massive amount of excellent content already around this two chaps. So we need to look at a different angle.

Lets play around with some ideas, feel free to join in.

10 Reasons Superman and Batman Running a Shoe Shop is not a good idea
Yes it’s absurd, but that’s the point. It gets attention, it has high humour potential. If you ran an online shop shop and you had a blog this is a headline that would get attention and get your keyword in. You could of course change “shoe shop” for any other regular, everyday kinda thing.

It’s the concept of holding up something from one world (a man who wears his underpants outside of his clothes and a fitness freak with a bat complex) against something from another world that we see everyday. We all wear shoes (OK, footwear) so we all have a connection to this.

It creates a narrative friction that people have to resolve by clicking through and ingesting the content. This is why it is attractive. It’s wrong and we need to resolve it.

Here are more in that theme:

10 Reasons why Superman and Batman should run a hotel
Why Superman is a cat person and Batman is a dog person
Pizza Delivery, who is faster? Batman or Superman
Would Superman ever drive a Bugatti Veyron? Batman would

You could quite easily intergrate most niches, however boring into this narrative structure, in fact the more boing the better, for example:

You would expect to see Superman at an Accounting Software convention, but not Batman

As I said, you can have a lot of fun with this.
This will be a subject that will be hot for a number of months, so it’s worth opening a file on the subject and start researching it.

This is an article from the forthcoming Newsjacking Alerts service

Categories
Content Creation Content Marketing Infographic Inspiration Social media marketing

50 Design Inspirations for 8 types of Infographic

Have an idea for an infographic but don’t know where to begin with designing it?

Fear not!

With thanks to Lyndon, we’ve compiled an ultimate design resource for every imaginable type of infographic. Well, nearly every one.

Our blog post earlier this year, identified the 8 different types of infographics.

This is a list of 50 that we think deserve to be noted for their design, or certain aspects of them.

A visual list of infographic inspiration awaits…

 

The Visual Article

The Visual Article infographic is all about attracting the viewer immediately with the title and offering something more than just a written article. The content itself must be varied, interesting and plentiful so that readers do not come away disappointed.

 

1. Amsterdam: On Yer Bike – by easyJet Holidays

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2. A question of taste – by South China Morning Post

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3. 50 Unbelievable Facts about Earth – by Giraffe

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4. 50 Incredible Facts about Skin – by beautyflash

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5. Why Bill Gates is Better than Batman – by Frugal Dad

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6. 50 Insane Facts about Hair – by Hair Loss Geeks

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7. How to Control Your Dreams – by BedroomWorld

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The Flow Chart

Flow charts are successful for answering questions and when engaging the right audience do well on social media. The design of a flowchart prefers simple over cluttered and to make it worthwhile, there needs to be plenty of options so the viewer doesn’t feel forced into an overly narrow category. Tongue-in-cheek is common and a sense of humour is definitely a bonus!

 

8. Should  I Text Him? – by Becca Classon

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9. Which Infographic Should You Use? – by NeoMam Studios

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10. Star Wars Occupation Flowchart – by OnlineSchools

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11. I Want to Make a Horror Movie – by Canal+

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12. Are You Happy? – by Rick Webb

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13. Should Your Business be on Pinterest? – by Intuit

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Useful Bait

The useful bait does what it says and provides a useful resource to the viewer. Usability should be the priority with a straightforward design and content which is strictly relevant to the topic. When designing infographics like these it’s best to imagine them being printed out.

 

14. Gangnam Style The 5 Basic Steps – by Hugo A Sanchez

news illustrated 121201 GStyle outline

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15. Kitchen Cheat Sheet – by Everest

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16. Sitting is Killing You – by Medical Billing & Coding

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17. How to Train Yourself to Speed Read – by Mindflash

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18. Exceptional Expressions of Espresso – by Pop Chart Lab

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19. Pairing Wine & Food – by Wine Folly

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20. The Shelf Life of Food – by Visual.ly

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21. The Charted Cheese Wheel – by Pop Chart Lab

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Number Porn

Impressive numbers coupled with an engaging design make the ‘Number Porn’ infographic work. Numerical infographics boil down to a lot of numbers with little visualisation to aid comprehension. They are straightforward to produce but may lack a bit of imagination.

 

22. Titanic by the Numbers – by History.com

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23. Education by the Numbers – by Microsoft Education

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24. A Day in the Internet – by MBA Online

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25. Google: Behind the Numbers – by Business MBA

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The Timeline

The timeline shows a journey to the viewer and it must be important to them to be successful. Each element of a timeline infographic should be visualised, so it’s easy to see the progression and is visually stimulating.

 

26. The Road of the Future – by Carloan4u

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27. The Evolution of the Geek – by Flowtown

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28. The Evolution of Video Game Controllers – by Pop Chart Labs

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29. A History of Western Typefaces – by Mashable

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30. The History of Home Heating – by Global Home Improvements

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31. The Apple Tree – by Mashable

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Data Visualisation

“If a picture is worth a thousand words, then a data visualization is worth a thousand more.”

Data Visualisation is the bread and butter of the infographic world. A creative approach along with careful design can get great results and lead to placement on high-profile sites.

 

32. The Billion Dollar-o-Gram – by David McCandless

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33. Mission(s) to Mars – by Bryan Christie Design

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34. Fifty Years of Exploration – by National Geographic

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35. Snake Oil? by David McCandless

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36. The Big Numbers – by Rune Leth Anderson

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The Versus Infographic

Matching content to audience is crucial here. You need to consider what the audience care about and focus on two characters or concepts. A common feature of these infographics compares both differences and similarities. A little humour and stylised design are a must if they are to succeed.

 

37. Geek vs Hipster – by Geeks Are Sexy

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38. Messi vs Ronaldo – by Visual.ly

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39. A Tale of Two Meals – by Massive Health

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40. Beef versus Horse – Guardian Digital Agency

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41. How Being a Liberal or Conservative Shapes Your Life – by David McCandless

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42. Serif vs Sans – The Final Battle – by Urban Fonts

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43. Woof vs Meow – What Our Furry Pets Reveal About Us – by Hunch

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The Photo Infographic

Arguably the hardest to produce, these infographics need quality photographs and a well thought out design to come off as professional looking. When done right though, these infographics are visually arresting and provide a unique way to display information.

 

44. Dining Etiquette 101 – by Sun Sentinel

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45. The Simpsons, South Park and Ninja Turtles LEGOs – by Jung Von Matt

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46. Know Your Poop – by Raj Kamal

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47. The Evolution of a Hipster – by Paste  Magazine

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48. Fat or Fiction – by Fat or Fiction

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49. Seven Summits – by FFunction

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50. Refugees and Immigrants – by Peter Orntoft

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We hope these proved useful and let us know if you agree with our choices!

Compiled by Danny Ashton, founder of the infographic agency NeoMam Studios.

Categories
Content Creation

Testing the New Twitter Conversation Thread Widget



From Twitter:

Today we’re bringing Twitter and the web closer together by launching new real-time tools for website developers. With our new embedded timelines you can place any public timeline on your website, connecting your readers with the Tweets that you and others create on Twitter.

Embedded timelines

Categories
Content Creation

Is Google Losing it in Search?

Categories
Content Creation

How to Create Great Content Ideas from the News Hook

Using the news hook to create a link attracting piece of content is a great way to marketing your website. It’s difficult to constantly come up with content ideas that work.

By looking at the news and creating content around what everyone is talking about helps your content get noticed, passed around on social media and also get links. Most people are hungry for more information regarding the current news, but most news agencies simply repeat the same information. If you could put a spin on the current news story and fold the theme of your niche within the content, you can creating high quality content.

On linkbait coaching we have a special section where we discuss the news, knock around ideas for content around the news, come up with headlines for specific niches etc. Basically we provide a constant stream of content ideas and headline ideas. It’s relatively easy to then take these building blocks and create your own content, saving a lot of cash by not having to hire that linkbait consultant.

Right now we have an offer, you can check out the service for £50 for 5 days, if you have sucked all the info you are able to, cancel the account and on your way. However for those wishing to continue to get a stream of edgy, hot topic content advice the fee is £200 a month. This of course comes with all the other coaching help that Linkbait Coaching provides.

Below is a list of a sample of the threads in the “News on Crack”, forum. For those with Linkbait Coaching membership you can click on the link and get access to the thread, for those who are not, sorry, you need to sign up.

 

Higgs discovery – Biggest Scientific moment since DNA
Fake cigarette caused M6 police Megabus coach swoop

Mad Mitts Jet Bike Fondue

In Volvo News

Go to Florida and Drown

Barclays Bonkers Bob

LIBOR – London Inter Bank

World’s best/worst employees
Tom Cruise and Katie Holmes split
Obamacare – a linkbait gift
How people are getting around Pirate Bay
Nat West and RBS
Apple Losing it’s Mojo
Jimmy Carr Tax and other celebs
NeverSeconds blogger Martha Payne school dinner photo ban lifted
Can the PC game Civilisation predict the future?
NME apologises to singer Morrissey over article
Tourist magnets crumbling into dust
Battersea Power Station
When Greek politicians attack
Stupidest Criminals ever
News Subjects for May 31st
TV remote control inventor Eugene Polley dies at 96
Can Nazis get you links
Worlds Richest woman
Thieves take £11,000 of sex toys in Stourport-on-Severn
Britains most expensive home
Can playing World of Warcraft make you smarter?
Facebook IPO
Time Lapse Video
Greek situation getting worse, and more news worthy
Could we do without traffic lights? – Turning the boring into interesting
Double Dip recession
‘Poo-machine’ attracts crowds at Australia’s ‘subversive adult Disneyland’
Will the Red Head from the Red Top stick the knife into Cameron
Olympic torch lit
Prince Charles and Camilla turn weather presenters
London Bus Drivers threaten to strike during Olympics
Google gets Nevada driving licence for self-drive car
Man who put resume on billboard gets a job
US Self defense expert refused entry to the UK
Man sues porn star for not following him on Twitter
Businesses that go with the trend – going or gone bust
Businesses that go against the trend
Finance – Shareholders reject executive pay
US Teens getting drunk on hand sanitizer
Addison Lee vs Cyclists
Finance Ideas
London Olympics 2012
Leveson Equiry
23 Year old spread bettor who recently spent around £150k on a night out gets arrested

 

Categories
Content Creation

Why we should Create High Quality Content?

Who decides what is quality content?

In a post panda World, low quality content no longer cuts the mustard. It’s the high quality stuff that Google now requires when deciding where to rank your website.

This refers to both the content on your web site and the content on the websites linking to you.

Quality web content can be defined along the following terms:

  • It attracts and persuades a person to link to it for no other reason than to cite the information.
  • It attracts and persuades a person to share it on social media for no other reason than to show the information to others.

It is the intent within these two statements that is fundamental.

It is human action or reaction that defines what is or isn’t quality. Action regardless of any other factor than the content itself.

This is what we would call social proof or more accurately human proof. By it’s very nature it cannot be manipulated in the same way a search engine algorithm can be.

To be able to accurately quantify web content, the content that must be the sole influencer.

The human signal remains pure and is the product of each individual who makes the decision to create each social signal they produce.

It can of course be mimicked by software designed to act like humans, although such software is unable to replicate the nuance and detail which human social signals produce. We see this in software designed to inflate social media accounts such as Twitter, Pinterest etc. Although they aid to give some signal, it is one of very low quality and easily identified.

The human social signal can also bought. In large offshore setups, low paid workers toil in Internet factories creating social signals to order for clients to gain advantage in search engine rankings. Similar offshore factories already exist to build links in forums, blog comments etc.

Thus, the human social signal is noisy and contaminated and if Google is not able to identify and isolate the manipulated social signal then Google’s search engine rankings can be manipulated regardless of the quality of the content.

We may be seeing evidence that Google has somehow factored in a way to quantify the veracity of the social signal. I only have anecdotal evidence and is an educated guess, but it is the only way to determine whether the social signal is worth listening to. And also Google does give us clues on the direction of how their search engine is going to work.

It has gone beyond Google simply listening to the social signal, all social signals must now be quantified if they are to be of any use and authorship is one way to do this. If Google knows who wrote the article and who is responding to the article it can in someway more accurately predict the quality of the social signal.

For example, if an SEO agency writes an article and someone else calls it “Awesome”, that is a signal. But if Google then works out that the person works for the SEO agency, or constantly calls the content which the SEO agency produces “Awesome”, then the signal needs to be quantified to be accurate.

I have noticed this behavior on Twitter and it feeds into my study of the tribal psychology that exists on Twitter and social media. A certain website will release an article, its immediate employees respond in an unnaturally hyped up fashion, the approbation cascades down to partner companies and individuals seeking attention and validation from association.

Sometimes the content is excellent, sometimes it is mediocre and yet the same applause emanates from the same individuals creating a never ending stream of hype. It is only when the content is viewed by dispassionate readers that we are able to assess its true quality and quantify it. Therefore if Google were to determine the quality of the content it would have to apply a filter to those who express relentless, sycophantic adoration.

If Google knows who is initiating the social signal it will be able to build an algorithm around the data it knows about the signal. If it knows the author and if they have given their data to the Google database voluntarily or not then the Company can perform a correct quantification of the social signal and even the link signal if it comes from a website or webpage soley in the control of the the author.

Therefore, we may be seeing a way that Google has accurately determined which is quality content and also which are quality links.

It may even determine that if the author is not in their database their signal cannot be correctly quantified and must be treated accordingly.

This may already be happening with the data Google has in its database from its G+ system. It may that this so called “social network” is not a social network at all, but more of a way for Google to acquire an accurate human social signal in relation to web content

In conclusion, it is essential that websites continue to produce high quality content, defined by the viewer who is independent of any benefits which may come to the website which hosts the content.

The content must be judged by the reaction of those outside of the tribe if it is to be regarded as high quality or not.

Categories
Content Creation

Using a Curation Tool for the News Hook on #popleveson

If you have been gripped by the Leveson Inquiry into Media Ethics as I have, you will have noticed that the lead council, Robert Jay Q.C. has a certain way of speaking and asking questions.

Yesterday a meme started on Twitter querying pop lyricists in the style of Robert Jay

ArmyofDave

“You may call it ‘sexual healing’, Dr Gaye, but I contend that some would consider it ‘serious medical malpractice’.” #popleveson

Friday, May 11, 2012 5:13:53 PM

hopisen

All of the boys, Ms Kelis? That is an extremely expansive claim for any dairy product. #popleveson

Friday, May 11, 2012 5:38:01 PM

Joethepublicist

“You continue to blame it on the boogie, Mr Jackson. But evidence suggests that sunshine, moonlight & good times played a part” #popleveson

Friday, May 11, 2012 5:21:37 PM

VictorianPurple

RT @janinegibson: I will remind you again, Miss Morrissette, that we are pursuing irony here and not mere inconvenience. #popleveson

Saturday, May 12, 2012 11:08:38 AM

nonjabulonkutha

RT @giantteddi: RT @DavidBlackm0re: “I will ask you again, and remember you are under oath – who let the dogs out? #PopLeveson

Saturday, May 12, 2012 11:08:28 AM

DarrenHoles

RT @johnmitchinson: Mr Bono, let me put it to you that the streets did indeed have names but that you have conveniently decided to forget them. #popleveson

Saturday, May 12, 2012 11:12:14 AM

Mattt_Fairhurst

Big-legged ladies lack soul? Seriously Mr Zeppelin, do you expect the court to accept such nonsensical assertions? #PopLeveson

Saturday, May 12, 2012 11:12:14 AM

AmyBean86

RT @politicalhackuk: And did you honestly believe that rock and roll was an adequate foundation for a city of this size? #popleveson

Saturday, May 12, 2012 11:12:03 AM

quarsan

Too vague Ms Turner, the depth of a river or altitude of a mountain has little relevance, exactly how close were you? #popleveson

Saturday, May 12, 2012 11:11:55 AM

RobGilroy

RT @robdrummond: “I put it to you Mr Dury that you did indeed ask to be hit with said rhythm stick on a number of occasions, at varying speeds” #popleveson

Saturday, May 12, 2012 11:12:58 AM

mike___davidson

RT @limeandonion: “Mr. Lennon, you are either an eggman or a walrus. You cannot be both, can you, surely?” #popleveson

Saturday, May 12, 2012 11:13:00 AM

ElaineLPrado

If as you claim ‘yo
u don’t like reggae’, why only moments later do you state ‘you love it’? #popleveson

Saturday, May 12, 2012 11:13:39 AM

Joethepublicist

“You continue to blame it on the boogie, Mr Jackson. But evidence suggests that sunshine, moonlight & good times played a part” #popleveson

Friday, May 11, 2012 5:21:37 PM

MrOlliB

Mr. Marley. I put it to you that if you did shoot the sheriff, you must also have been present for the shooting of his deputy. #popleveson

Saturday, May 12, 2012 11:14:03 AM

itsjustabout451

Mr Rotten, what evidence do you present that her majesty is directly responsible for your lack of education? #popleveson

Saturday, May 12, 2012 11:14:24 AM

Vitrioholic

Am I right in assuming Mr Joel that, despite all the evidence of arson that stands before you, you still deny starting the fire? #popleveson

Saturday, May 12, 2012 11:15:42 AM

paulsq

RT @RevRichardColes: I ask you again: do you, or do you not, remember the good old days before the ghost town? #PopLeveson

Saturday, May 12, 2012 11:15:53 AM

The purpose of this post is to test a new curation tool that I will be using when offering the Web Content News Feed service. Currently it’s going out on Linkbait Coaching, but I will be offering it as a stand alone product to help with content creation ideas, ultimately leading to more links and attention.

Categories
Content Creation

Truro Market Rye Bread

Rye Bread
Rye Bread

Truro Market Rye Bread is World renowned for its high quality and taste. People travel from miles into downtown Truro to stock up on this particular baked product.

When I bought my daily loaf I thought that building links is no different.

Offer something Unique

It’s a lot easier to build links when the content is unique and tasty. I was just delivered an infographic I had commissioned for a client and it is unique and very tasty.

If you can only rustle up mediocre content for your link building efforts it’s going to tricky to compete.

Get something Unique.
Get something tasty.

Categories
Content Creation

Content Marketing Inspiration on the sofa No.1

Gillian Anderson in a Manky Wedding Dress

It helps to let the mind wonder and randomly roam in search of inspiring content. Whilst sitting on my leather sofa with my iPad whilst watching the Gillian Anderson in a manky wedding dress, as one is want to do at Christmas.

I came across a few bits of content which I thought interesting, downloaded a drawing App and scrawled thoughts all over them. Tweeting them I realised this may be useful for people looking for a kick start and may make it a regular thing.

Content idea 1
Content idea 1
Content Idea 2
Content Idea 1
I did have a moment of, “why didn’t I think of this”. The problem with stuff like this is how to monetise it. Getting the eyeballs and the links if the easy part.

Although I am amazed at some of the fake stuff that did get linked to this year, mostly by newspapers. Shame I can’t share.

Image Credit BBC

Categories
Content Creation

Content Marketing Training and a dog called Fenton

One of the biggest problems I come across in helping people build links to their websites is how to build magnetic content which attracts links. It seems that selling plumbers supplies online does not naturally lead to expertise on online publishing.

Who would have thought?

The reality is, creating effective web content is a highly specialised skill and in some ways is counter intuitive to running a business online. So, someone who may be expert in sourcing plumbing supplies and negotiating favourable terms may not be able to produce digital information which excites the cockles of the linkerati.

Website marketing is a nuclear arms race. If one website in the niche gets a 30 megaton bomb, then everyone has to, just to keep up. If someone goes out and gets a 35 megaton bomb everyone again has to run out and get the latest nuke. And thus it is with getting websites to rank.

Your plumbing supplies website can compete in the rankings without having over 300 back links, just as long as no one else does. Once you get your links from the usual places, the industry body, local chamber of commerce and a link from your web designers (web designers have a cheeky habit of sneaking in an advertising link on the website you just paid for) etc. it becomes a bit more of an effort to go and get the links.

And so a natural backlink ceiling is imposed on your niche. But along comes Frank the plumber and he uploads a picture of a dead squirrel that he pulled out of the waste pipe of a Bosch Dishwasher. The picture goes viral, his local plumbing supplies website starts to rise in the search engine results page and the cash starts flowing in.

Frank the plumber has not offered cheaper prices, or become a better plumber, arrives at his jobs in a quicker fashion or has improved his business in any way. Except, his revenues have increased because a dead squirrel has caused his website to collect more links, thus rising in the rankings and becoming more visible in the search engines.

Frank starts thinking. If the linkerati like pictures of dead squirrels found in the waste pipe of a Bosch Dishwasher, I wonder if they will like a picture of a dead mouse stuck in a hose retaining ring? Frank goes on to find that people online find pleasure in emailing pictures of dead animals found in plumbing, thus creating an online gallery of user generated content and also creating a community of rabid fans who can be nudged to do things with help the marketing of the website.

Now, I’ve outlined a scenario which has happened many, many times. People fall into becoming skilled at using content to market their websites. These people have no obvious training in online publishing or any kind of publishing and yet they just seem to get it, whilst others find coming up with ideas for effective content incredibly hard.

My theory as to why this is so hard for the average business person to grasp is that they simply don’t have the time to understand the basic concepts of what works and why it works. It’s important to know why a piece of content works.

You laugh and share Fenton, but do you know why?

Content like this is sometimes called Linkbait, which is misleading, but that’s for another blog post. This skill of creating magnetic web content and using it to juice up the linkerati can be taught and is something I am going to be teaching with the launch of Linkbait Coaching 3.0. Which takes a focussed look at analysing what works, why and how to replicate it. It’s not ready for launch yet, but soon.

You could of course hire someone specifically for this task, or you could train someone in-house. Training in the art of content marketing will pay you back in sack fulls over time. Investing in creating better content is something that can be used over a variety of mediums and is not just for improving your Google rank.