This is a 60 second website review for the Raw Chocolate Company I'm taking quick, video snapshots of website design, usability and brand building of websites I think are worthy of sharing. This is intended to be a series that will help to give an overview of numerous great websites and highlight the good stuff they do. I can give your website a video review and add it to … [Read more...] about 60 Second Website Review of The Raw Chocolate Company
Content Creation
An Alternative way of looking at the content creation process
When creating a piece of content repeat the concept in as many flavours as possible. This will sharpen the parts that work and reveal fresh and unique aspects of the idea. In the video we have Rob Brydon and Steve Coogan playing with the idea of the announcement of a television drama with Trevor Eve. What is interesting is how many times it is repeated just a little be … [Read more...] about An Alternative way of looking at the content creation process
Why you need to stop building “Quality Content” and start solving problems
A huge amount is written about content, which is all fine and dandy. But your job is not to produce content. "Hold on, yes it is. I am a content creator." You may say. That may be technically correct and it may be what it says on your Linkedin Page. But what you really are is a communicator, an influencer, a persuader. The content is merely a container to carry … [Read more...] about Why you need to stop building “Quality Content” and start solving problems
The most useful thing about the phrase “Content is King”
I love it when people spout off, "Content is King". It allows me to know how much brain power they have devoted to the problem of producing content that works to get people to your website and persuade them to feel good about you and your brand. Anyone with half a brain can see that content is not King, and yet people still use the phrase. I doubt that Millennials use … [Read more...] about The most useful thing about the phrase “Content is King”
Is your SEO Cheeky Nandos?
Let me make one thing clear, I probably only understand about 20% of what the term "cheeky Nandos", actually means. And that is exactly how it should be as I only need to know enough to be able know if it fits my publishing strategy. It's a brand new term that is tearing up the UK social media pipes. This chart depicts searches for KFC vs cheeky Nandos over 30 days in the … [Read more...] about Is your SEO Cheeky Nandos?
How to create new Content ideas for Blog articles, SEO Viral content…
I've never found coming up with content ideas a problem. But I know others do, and this is not because I am more intelligent than them, it's because these people have their skill set focused on another areas, such as web design, programming, seo... etc. It's also because their heads are full of the successful stuff they have just seen, but you can't just copy and get away … [Read more...] about How to create new Content ideas for Blog articles, SEO Viral content…