When creating content you should always serve the meat first and then let the viewer gnaw on the bones after, if they so desire. My thinking when it comes to this stuff is to put the meat above the fold and then allow the detail to be revealed to those who wish to scroll. This rewards the hit and run viewer who simply wants the meat and then to share it, and the viewer who … [Read more...] about Feed the viewer of your content as if it were a Velociraptor
How to Compete with Kim Kardashian’s Ass
When you publish content online you are competing with the most attractive, most powerful content, humankind has ever thought up. Stop thinking you are competing only within your niche.... You are also competing with: Buzzfeed.com Netflix Twitter Donald Trump comments Facebook Star Trek Email Lunch Plants Vs Zombies Huffingtonpost.com and last but not … [Read more...] about How to Compete with Kim Kardashian’s Ass
9 Keys to Effective Content Marketing
1. Content has to have passion 2. Content should have a compounding interest effect 3. Content should be seen as a long term asset 4. Content should inform the reader of how to feel about your brand 5. Content creation should involve building a network of fans 6. Content should deliver a measurable and effective ROI 7. Content should be unique 8. Content … [Read more...] about 9 Keys to Effective Content Marketing
SEO Success is more about Communication Strategy
Picture source This is a response to Eric Enge's post Why Is It So Hard to Increase Your Search Rankings By One Spot? So the way to be perceived as the best is, in fact, to be the best. In today's web world that doesn't simply mean having the best product or service, but also the best plan for actively communicating that on the web. Blogs and social media sites give … [Read more...] about SEO Success is more about Communication Strategy
Facebook is Dead
Read a very interesting article over at Marketingweek.co.uk written by Mark Ritson, about fickle teens, and came across a great quote Do you really imagine that Facebook will remain the de-facto social media standard by the time today’s 13-year-olds exit the teenage segment in 2020? Do you really believe Facebook is somehow immune from the same disease that infected … [Read more...] about Facebook is Dead
Fake Linkbait
You mean there is stuff on the Internads that is not true and just exists to get publicity, Oh no. Maybe Google should put a stop to this. This is brilliant and obviously shows how relatively easy it is to fake a viral hit on youtube, only the viral bit wasn't fake it was real. Of course it helps if you have an attractive, twerking, stuntwoman handy. And a fire extinguisher of … [Read more...] about Fake Linkbait