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Why your web content production needs to establish an Edginess Index

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I create a lot of content for clients and run into the same issues over and over. One problem is that the kind of content that gets results has an edge to it, but the client usually does not want content that has an edge to it, they just want to sell stuff. Nothing wrong with wanting to just sell stuff. However, magnetic content, content that attracts tends to be edgy … [Read more...] about Why your web content production needs to establish an Edginess Index

BBC Recycling Own Blog Posts

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This was the most read shared on the BBC today, note the date of publication. Since this was first published I have read this twice before. I wonder how much of the content on the BBC is reused. It does make sense to reblog when you have great stuff in the archives as demonstrated by this becoming the most read. Content should be seen as an asset and squeezed for every last … [Read more...] about BBC Recycling Own Blog Posts

Newsjacking for Australians Who like to take the piss

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I feel a bit guilty over the British team's celebration over beating the Aussies in the Ashes, which if you didn't know is a cricket game and if you don't know what that is, I wouldn't worry about it. This from the BBC The England team have apologised for their "inappropriate" behaviour in the aftermath of their Ashes triumph, following reports some players urinated on the … [Read more...] about Newsjacking for Australians Who like to take the piss

SEO is Dead Headline Inspiration

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To help people write their "seo is dead" blog post I offer headline help to inspire you. Seo is dead Why seo is dead Seo is dead again Seo stubbed my toe Seo is walking dead Seo is breaking bad dead Did Rand Fishkin kill seo How social media killed seo Has content marketing killed seo Seo is dead, but no one noticed Seo is finally dead, long live seo Seo has been dead so long … [Read more...] about SEO is Dead Headline Inspiration

SEO is Dead

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There has been a lot of navel gazing within the SEO industry this year. You couldn't move without someone numpty publishing an SEO is Dead post This is mostly because the landscape has changed. The way Google ranks its results has changed. What was working within the SEO industry was not aligned with what Google wanted. A number of techniques that only recently worked very … [Read more...] about SEO is Dead

Create Linkbait like you are Channeling Elmore Leonard, adding Hookers and Xbox along the way

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This week one of my favourite writers, Elmore Leonard died. His work makes for a great read. His stories flowed like an electric eel going down the Alton Towers log flume. Along with James Ellroy and other American writers he really helped me nail my writing and ultimately my linkbait. What these guys do is reach down deep into the brain and bring it to the open and do it … [Read more...] about Create Linkbait like you are Channeling Elmore Leonard, adding Hookers and Xbox along the way