You mean there is stuff on the Internads that is not true and just exists to get publicity, Oh no. Maybe Google should put a stop to this.
This is brilliant and obviously shows how relatively easy it is to fake a viral hit on youtube, only the viral bit wasn't fake it was real. Of course it helps if you have an attractive, twerking, stuntwoman handy. And a fire extinguisher of course.
Please do not try to fake linkbaiting at home.
Jimmy Kimmel shows how the media laps it up.