Killer Royal Baby Headline Ideas


Image source You may be sick of Royal Baby news, some were sick before the first media pundit uttered that the “atmosphere was palpable”. A linkbaiter is indifferent to the emotion (or tries to be) of such news events as they are dealers, not users. They see news events as opportunities to squeeze out a […]

Newsjacking a Royal Baby


Writing the headline made me think that I may get put in the Tower for suggesting. This is a no brainer and if you are in the baby niche, you’ve probably been covering this for sometime or have content ready to go for todays birth. You don’t need me to tell you this is happening […]

Batman Superman Newsjacking ideas


So now we now it’s going to be happening. Batman and Superman to team up in new film Those who are into comic superheroes control some very tasty, online real estate. You absolutely want to get linked, mentioned, social shared, by these people. It’s something I do for clients all the time, tap into the […]

Audio Test with Evernote on the iPhone

I’m going to go multi-media (about time) and so am going to post tests here as it’s always useful to know what kit others are using and the results. I had posted the audio direct from my iPhone to Facebook, but I don’t like the results as it hosts the file on Evernote and it’s […]

Newsjacking Sports Direct for links


This is an example of the type of email alerts you will get at Newsjacking Alerts Sports Direct shop workers hit the jackpot 2,000 Sports Direct staff to receive £100,000 bonus after record profits Workers hit the jackpot after profits soar 40% to £200m, as sports retailer reaps benefits of 2012′s summer of sport If […]

Real Time Marketing or Newsjacking is with us to stay


One of my favourite Newjacking is the Oreo Superbowl Blackout Tweet Look how many links it got from Wired Slate Cnet Mashable Adage Business Insider PRDaily Buzzfeed Huffington Post Forbes   and even Matt McGee from Marketingland I could go on of course to include Fastcompany ABC News The Drum MSN but I wont Now I know what you are thinking, “How is a Tweet of mine going to compete […]