by Lyndon Antcliff on November 9, 2009
Yes you do.
A successful social-media campaign integrates social media into the many elements of marketing, including advertising, digital and PR. Opinion and theory are no match for experience and the best social media marketers now have more than 10 years of experience incorporating interactivity, blogs, forums, user-generated content and contests into online marketing.
Adage
I’ve been involved in social media for about ten years now and what I find obvious, natural and easy, others find impossible to grasp.
Sure you can read a bunch of books and blogs and learn the knowledge, but that only goes some way to delivering the goodies. There are other people out there who know and live in the space of social media. It is a complex and nuanced place and takes a lot of real time experience to develop the ability.
I wouldn’t say it’s an art, it just takes time and incredible amounts of grit to keep working at it.
Those of us who have been doing it for years have a head start.
Over the years technology has improved, making a few things easier, but there is not technological solution for experience and real life knowledge.
And if you were thinking that this blog post was all about trying to persuade you to hire me and others like me, you are absolutely right.
by Lyndon Antcliff on November 2, 2009
Just looked in my calender and noticed SES London 2010 is coming up next Feb. And they seem to be shipping the Yanks over again.
Not sure if I will be going to this one, the last one had way too many Americans presenting and not enough Brits. I remember one keynote which was 100% American, which seemed to say the British have not enough search engine optimised talent locally to get on the stage and compete with the likes of Jill Whalen. Now I don’t have a problem if it’s SES New York or SES Chicago. But this is SES London.
So to the organisers of SES, show a little more respect for the local talent and if you expect British seo bloggers to be covering the show why not have some of the incredible British seo talent on the stage and stop paying for Americans to be shipped over.
If the organisers don’t know of any British or European people to present and panel at the conference I will be happy to give them a list of some of the best in the business.
It will reduce your carbon footprint too ;)
Disclaimer: I have more US friends than UK friends and some of my family are American and was named after an American and blah blah blah, yada yada yada, so not anti American in any way. But see SES London as a British and not American event.
by Lyndon Antcliff on October 9, 2009
On Monday I’m off to London to attend an affiliate conference called, A4u Expo. I’m speaking on the Killer Link Building Strategies panel along with Patrick Altoft Jon Myers and Christoph Cemper.
I think there are still tickets available, but going fast. You can get a 10% discount if you use this code SPKD10.
If you can’t get to the conference, make sure you get to the networking parties, which can be just as rewarding. If you do go would love to meet and say hi, if you are reading my blog you must be a cool dude ;) Best way to connect is to @ me on twitter. My account is Lyndoman Or you can email me lyndon at cornwallseo.com
Really looking forward to this one. SMX and SES are great but at the end of the day they are American and I remember last years SES sitting in one of the panels listening to 5 Americans telling me how I should rank. Surely we have enough talent in this country not to have to rack up the extra carbon shipping the Yanks over?
In fact, come to think of it. Why don’t we have a major UK based seo conference each year? It’s not like we don’t have the talent. Maybe I will put one in Cornwall, have it on the beach and have a sand castle building contest.
by Lyndon Antcliff on October 7, 2009
Diggs for sale
Paid Digg
It seems you can now pay for a front page digg. Great, where do I pay. Oh wait, it’s looks like you have to be a multinational corporation with a big fat wallet.
I wonder how much Paramount has paid digg for the front page?
So much for people power.
by Lyndon Antcliff on October 7, 2009
Paid links
I don’t use paid links myself, but Wiep has nailed the issue.
by Lyndon Antcliff on October 1, 2009
Top bloke, Richard Kershaw is buying up websites like they are going out of style. If you want to sell your website head over there now and check it out.
So if your spread betting broker has been hammering on your door for the past week this is a great way to get some quick cash.
You have to have a website that actually gets traffic and are high quality, I will let him explain as he does it better than me.
Richard comes with a personal recommendation and no money has changed hands or affiliate shenanigans involved, it’s just a straight up great service which can be trusted.
by Lyndon Antcliff on September 26, 2009
I’m always surprised when people set aside a period of time to build links to their website. Link building is far too important not to spend at least 24 hours a day doing it.
No, I don’t mean sticking match sticks under your eyes and putting a pot of Columbian jumping beans on the hotplate.
I mean that link building should be a constantly thought about. [click to continue…]
by Lyndon Antcliff on September 24, 2009
I’m speaking at an affiliate conference, a4uexpo London in October, so I took a closer look at the main sectors that affiliates like to play in. I have it down to seven hot sectors.
Hot affiliate sectors
- Gaming
- Forex
- Travel
- Mobile comms
- Dating
-
Retail
- Financial
Lets look at the most abstract and probably the most difficult sector to get links to. The Forex market. [click to continue…]
by Lyndon Antcliff on September 7, 2009
A lot of people ask me if I do seo in Cornwall. Which is a fair question, the site is after all called Cornwall SEO.
When I first started offering SEO services I quickly realised my skills were not best spent in the local market, or even in a more National market. It quickly became apparent that the key to helping a client market their website was to build links. If your website is small and local there is no need to hire an seo professional as long as you do the following.
- Research your keywords
- Stick keywords in title tags
- Produce as many quality pages that reflect the context of the site as possible.
- Grab as many links as possible, making sure the anchor text reflects the context of the site.
- Make sure you follow the Google Guidelines
And that should sort you out.
However, if you are operating in a competitive sector and you don’t simply want to rank for “St. Ives chocolate”, or you’re pulling your web pages from a large dbase, or you have a shopping system with thousands of products, or you are a large company operating in a large pond, then you don’t just want a regular SEO. You need an uber seo.
You need an SEO who kicks serious ass and who can take down the big boys.
I know what you’re thinking, is he leading us to a sales pitch?
Nope, although maybe I should.
The point is, there are many different types of seo professional for many needs. If you want me to recommend one I will be glad to and depending on your needs I will be able to send you to the right one.
I focus on linkbuilding, or more accurately, buzz marketing. I use techniques like social media marketing and linkbaiting to create buzz about your website. Which is only useful for a select bunch of web properties.
If you want to know more, email me at lyndon at cornwallseo.com
See, I did get that sales pitch in after all.