I come across a lot of web designers in my time, or rather the work of web designers which I have to fix. It’s a mistake to think the SEO hates web designers, as their mistakes tend to send a lot of work the SEOs way.
Cornwall web designers are no different of course and some are highly suspicious of SEO, deeming it some kind of evil voodoo and that Google will allow the best websites to rise to the top.
Which is fine if that is your ideology, not so if your job is to claw your way to the top of the Google results for specific keywords.
The mindset of the SEO is to analyse and optimise. You do what needs to be done, which benefits the brand.
I have come across a Cornish web designer which I think gets it.
I’ve never met the guy or been in contact with him, but he has one of the best website development minds I have seen in the South West of England.
The designer is alittlebitofsomething.co.uk
What I like about the copy on the website, is that it’s different, if stands out and in this current landscape of too much content shovelled into out eyeballs it really matters.
The attitude of the webs designer will annoy a good amount of people, but the people who respond positively will love it. They will become fans, they will share on social media and write blog posts. I wouldn’t expect a digital marketing company in Cornwall to craft such a page, because you have to mean it. You can’t just knock up stuff like this unless you are authentic.
If you want your content marketing to get noticed, then being authentic is a great start.
I have a feeling that this guy will say that what he has done is not about marketing, maybe not.
But lets not get over jargonified. Content marketing is simply two things, communication and persuasion.
And that also the essence of good web design.