It occurs to me that most people just don’t get what buzz marketing is about.
The main objective in a buzz campaign is to get people talking about you. The second objective is to get the press talking about you.
If these objectives meet, then success. If everyone on the Planet started talking about your products and services would your profits rise? Not necessarily, your business may not be geared up to take extra orders, it may collapse under the weight of so much attention.
Buzz marketing is not for everyone and you need to plan very carefully, else success can crush you.
A buzz campaign by Moonfruit has got quite a lot of press so far.
Are Twitter Trending Topics The Next You Tube Video Viral?
Moonfruit Tops Twitter Trends with MacBook Give-away
Gearlog
Do giveaways work?
Twitter Promotion Beats Michael Jackson #moonfruit
Moonfruit: Paying for social media prowess
Lets not ignore the Youtube homages to Moonfruit which are popping up.
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