Yes, I was a Mad Men fan. Everything that needs to be said about the show has already been said, by people with larger expense accounts than mine. Seeing a distilled wisdom presented in the infographic below, I realise how much it told us about the creative process and you can easily apply this to modern content creation. Not only that but I like how it takes apart the … [Read more...] about What can Don Draper teach us about Creating Content
content marketing
Using the News to help with Content Marketing and SEO
Knowing what to blog about, to create content about every day is a bit of a task. It's hard, but it's not impossible. Of course you need content that works rather than the filler that most other blogs and websites churn out. You need to create content for people rather than the Google bot. One effective way to keep the content ideas fresh, is to create content around the … [Read more...] about Using the News to help with Content Marketing and SEO
Why your web content production needs to establish an Edginess Index
I create a lot of content for clients and run into the same issues over and over. One problem is that the kind of content that gets results has an edge to it, but the client usually does not want content that has an edge to it, they just want to sell stuff. Nothing wrong with wanting to just sell stuff. However, magnetic content, content that attracts tends to be edgy … [Read more...] about Why your web content production needs to establish an Edginess Index
Why you don’t need to know what Content Marketing means
Lets be honest about "Content Marketing", just for once. "Content marketing", was invented so online marketing agencies can sell more stuff. Yes I realise all my pals or now ex pals in my industry will tell me to STFU. But I have thing little aberration in my brain that sometimes inhibits me from bullshitting. Which is a real handicap at times. The reason why the term … [Read more...] about Why you don’t need to know what Content Marketing means
How to Create Great Content Ideas from the News Hook
Using the news hook to create a link attracting piece of content is a great way to marketing your website. It's difficult to constantly come up with content ideas that work. By looking at the news and creating content around what everyone is talking about helps your content get noticed, passed around on social media and also get links. Most people are hungry for more … [Read more...] about How to Create Great Content Ideas from the News Hook
Content Marketing is making every Brand a Publisher
We know a massive disruption is occurring right now in publishing. Not only are old media like Newspapers under attack from the likes of blogs, but brands themselves are taking to online publishing or what some call content marketing. Before, these brands would advertise in the old media, taking out adverts and buying advertorials. Now the brands themselves are creating … [Read more...] about Content Marketing is making every Brand a Publisher