Yes, I was a Mad Men fan. Everything that needs to be said about the show has already been said, by people with larger expense accounts than mine.
Seeing a distilled wisdom presented in the infographic below, I realise how much it told us about the creative process and you can easily apply this to modern content creation. Not only that but I like how it takes apart the process.
The thing that resonates with me, is "get in the frame of mind". Storytelling is a natural, innate skill that most humans have buried just beneath the surface. It's not so much mechanical as it is printed in our DNA, we simply need to feel it.
Of course, language is mechanical and rule based, but too many rules stifle the creativity. If Don Draper taught us anything it was that if you never break the rules, you will never fulfil your creativity.