Why I dumped Friends on Facebook

At one point I had a few thousand “friends” on Facebook, most of these were business rather than personal. Not really trusting FB to keep the separation between business and personal as solid as I would like, I have set up a new FB account for this blog.

I realise you can set up fan pages and groups, but I wanted an FB account that was completely owned by Cornwall SEO and to be branded definitively with the blog and the link building business that Cornwall SEO offers.

So, you may find that I have removed you from my personal account, This isn’t because I hate your guts and curse the very ground you walk upon, but it’s the best way I can think of doing it. It would be nice if I could press a button and it all transfer everyone but it is what it is.

If you still think it’s worth connecting with me and Cornwall SEO on Facebook you can do so with this link.

It would be cool if you gave the like button on the right a tinkle too.

If you have an interest in Online Marketing and specifically social media marketing and link building, you may find it very useful.

See you on the FB.

Why Stumbleupon is not Dead

A quick look around the blogosphere and there are a number of posts about Stumbleupon being dead. When what they really mean to say is, “I can’t get Stumbleupon to do what I want it to do so it must be dead.”

There is of course an overuse of the “Dead”, when it comes to describe something they think no longer works. For me dead equates the end, finality, nothing left, no coming back.

When perhaps what they mean to say is, Stumbleupon has got a slight head cold.

Here are some quick stats on Stumble traffic from a site I look after.

Stumble traffic
Stumble traffic

Now of course, Stumble traffic isn’t the same s all traffic, in fact most traffic from one place tends to have it’s own unique flavour.

Stumble traffic tends to decide more quickly if they want to leave or not, you have less time to grab them. A lot of people simply complain about this saying that Stumbleupon traffic is just surfing through and does not monetise. But that’s the wrong way of looking at it. More useful to say, OK, I accept that I need to craft content to appeal to the stumbler.

Don’t blame the traffic, blame the content.

Stumble traffic is human as any other, if you give them a tickle they are going to smile like any other humans. They laugh, they cry, they fart and they spend money.

So try not to come up with excuses about why you can’t and try to develop ways in which you can sate the desires of this fast moving, but very alive bunch.

Inspirational Women In Business

I still firmly believe that business is unfortunately still a mans world, you only have to too peek into the board rooms of the top 100 companies to prove this. Which is absolutely nuts, as it means we are wasting a huge resource that is simply sitting there waiting to be unleashed.

The argument for not having more women in business has been made redundant by the examples of what happens when women have no barriers to entry or when they simply chose to ignore those barriers.

I heard this week that when a high flyer was promoted to the board of Sainsbury’s supermarkets they were surprised to find it comprised of all men. Even I know that women make over 85% of the purchases. So not having at least an equal amount of women in the boardroom and in leadership positions is crazy.

I’ve checked the make of up of the board and leading leadership roles at Sainsbury’s and they now have it down to about 80% men. I don’t want to single the one company out for this as I think it’s probably like this in most corporate boardrooms.

Also when I look at my own industry it’s crammed full of hairy blokes. The females that are in the business are brilliant, I haven’t met one who doesn’t impress. I know the arguments, that women aren’t mathematical or analytical, blah blah blah. Which is quite frankly bullshit.

Did you know that the first algorithm designed to be processed by a machine was created by an English women, a Countess no less and daughter of the poet Lord Bryon. That the first computer program was created by the same women, whose main squeeze at the time was a guy called Charles Babbage, the inventor of the first computer is kinda cool.

First computer programmer

The first computer programmer

It could be argued that it’s a cultural thing, that men find it easier to work with their own kind. This may be true, but it doesn’t make for a better, more efficient and profitable business. It’s inefficient to leave such a resource under utilised. Any nation or culture who penalises 50% of their population is going to be at a disadvantage.

As most of the SEO industry is male, this post might not be received well, it’s interesting that in the social media world the balance is more representative of the population as a whole. Don’t ask me why this is as I really don’t have an answer.

Sheryl Sandberg, CEO of Facebook

Sahar Hashemi, who co-founded Coffee Rebublic

Julie Meyer of Ariadne Capital

Because It's Not Google

Do you find it weird that BING is an acronym for, Because it’s not Google.

I am sure it is an odd coincidence, but the conspiracy theorist in me likes to think there is a Microsoft engineer who is laughing his ass off right now, whilst eating his Doritos and leveling his Dwarf Mage.

I’ve been a heavy user of Google since 1998, a very happy user in fact. The big G always came up with the goodies, the search experience was mostly sunlight whilst birds would sing on trees as I pushed the search button.

But, for a few months now it seems that the information I want and need is buried under a pile of rotting corpses.

As someone who makes a living from massaging websites up the search results ladder, I have never been one to hit the forums to have a moan that G have changed the results and nobbled a client. Such occurences should be already factored in and G always gives a good search experience when it changes the way it serves up the data.

However, I have now decided to change my default search engine. Not the one I use to track my clients, but the one I use for personal reasons.

Recently I searched for “jason calacanis seo snake oil”, for an article that showed examples of people annoying and alienating large groups of people, but still being successful. If you don’t know the story, just BING it.

When using Google it served up three entries from the jasoncalacanis.com website, none of with gave me the goodies and one page was absolute garbage for what I wanted..

Bing however, gave me exactly what I needed. The Search Engine Land article from 2007 about the incident. If you like a good lunch time read and you are not familiar with the story it really is quite entertaining.

Now, this is just one search and it really isn’t a big deal. But I think it is illustrative of what is happening right now in the search world. And as G is so dominant, it makes it a big thing.

Can G push a button and improve things in an blink of an eye. Absolutely, but it all depends on their goals and objectives. There may be other plans afoot which makes sense of all this (conspiracy theorists get your blogs at the ready)

I don’t really know, but it’s definitely going to be an interesting space to watch the next few months.