Why Stumbleupon is not Dead

A quick look around the blogosphere and there are a number of posts about Stumbleupon being dead. When what they really mean to say is, “I can’t get Stumbleupon to do what I want it to do so it must be dead.”

There is of course an overuse of the “Dead”, when it comes to describe something they think no longer works. For me dead equates the end, finality, nothing left, no coming back.

When perhaps what they mean to say is, Stumbleupon has got a slight head cold.

Here are some quick stats on Stumble traffic from a site I look after.

Stumble traffic

Stumble traffic

Now of course, Stumble traffic isn’t the same s all traffic, in fact most traffic from one place tends to have it’s own unique flavour.

Stumble traffic tends to decide more quickly if they want to leave or not, you have less time to grab them. A lot of people simply complain about this saying that Stumbleupon traffic is just surfing through and does not monetise. But that’s the wrong way of looking at it. More useful to say, OK, I accept that I need to craft content to appeal to the stumbler.

Don’t blame the traffic, blame the content.

Stumble traffic is human as any other, if you give them a tickle they are going to smile like any other humans. They laugh, they cry, they fart and they spend money.

So try not to come up with excuses about why you can’t and try to develop ways in which you can sate the desires of this fast moving, but very alive bunch.

Inspirational Women In Business

I still firmly believe that business is unfortunately still a mans world, you only have to too peek into the board rooms of the top 100 companies to prove this. Which is absolutely nuts, as it means we are wasting a huge resource that is simply sitting there waiting to be unleashed.

The argument for not having more women in business has been made redundant by the examples of what happens when women have no barriers to entry or when they simply chose to ignore those barriers.

I heard this week that when a high flyer was promoted to the board of Sainsbury’s supermarkets they were surprised to find it comprised of all men. Even I know that women make over 85% of the purchases. So not having at least an equal amount of women in the boardroom and in leadership positions is crazy.

I’ve checked the make of up of the board and leading leadership roles at Sainsbury’s and they now have it down to about 80% men. I don’t want to single the one company out for this as I think it’s probably like this in most corporate boardrooms.

Also when I look at my own industry it’s crammed full of hairy blokes. The females that are in the business are brilliant, I haven’t met one who doesn’t impress. I know the arguments, that women aren’t mathematical or analytical, blah blah blah. Which is quite frankly bullshit.

Did you know that the first algorithm designed to be processed by a machine was created by an English women, a Countess no less and daughter of the poet Lord Bryon. That the first computer program was created by the same women, whose main squeeze at the time was a guy called Charles Babbage, the inventor of the first computer is kinda cool.

First computer programmer

The first computer programmer

It could be argued that it’s a cultural thing, that men find it easier to work with their own kind. This may be true, but it doesn’t make for a better, more efficient and profitable business. It’s inefficient to leave such a resource under utilised. Any nation or culture who penalises 50% of their population is going to be at a disadvantage.

As most of the SEO industry is male, this post might not be received well, it’s interesting that in the social media world the balance is more representative of the population as a whole. Don’t ask me why this is as I really don’t have an answer.

Sheryl Sandberg, CEO of Facebook

Sahar Hashemi, who co-founded Coffee Rebublic

Julie Meyer of Ariadne Capital

Because It's Not Google

Do you find it weird that BING is an acronym for, Because it’s not Google.

I am sure it is an odd coincidence, but the conspiracy theorist in me likes to think there is a Microsoft engineer who is laughing his ass off right now, whilst eating his Doritos and leveling his Dwarf Mage.

I’ve been a heavy user of Google since 1998, a very happy user in fact. The big G always came up with the goodies, the search experience was mostly sunlight whilst birds would sing on trees as I pushed the search button.

But, for a few months now it seems that the information I want and need is buried under a pile of rotting corpses.

As someone who makes a living from massaging websites up the search results ladder, I have never been one to hit the forums to have a moan that G have changed the results and nobbled a client. Such occurences should be already factored in and G always gives a good search experience when it changes the way it serves up the data.

However, I have now decided to change my default search engine. Not the one I use to track my clients, but the one I use for personal reasons.

Recently I searched for “jason calacanis seo snake oil”, for an article that showed examples of people annoying and alienating large groups of people, but still being successful. If you don’t know the story, just BING it.

When using Google it served up three entries from the jasoncalacanis.com website, none of with gave me the goodies and one page was absolute garbage for what I wanted..

Bing however, gave me exactly what I needed. The Search Engine Land article from 2007 about the incident. If you like a good lunch time read and you are not familiar with the story it really is quite entertaining.

Now, this is just one search and it really isn’t a big deal. But I think it is illustrative of what is happening right now in the search world. And as G is so dominant, it makes it a big thing.

Can G push a button and improve things in an blink of an eye. Absolutely, but it all depends on their goals and objectives. There may be other plans afoot which makes sense of all this (conspiracy theorists get your blogs at the ready)

I don’t really know, but it’s definitely going to be an interesting space to watch the next few months.

The Top Search Terms for the last 30 Days are

I think it was Rand Fishkin at SEOMoz who started the tradition of pulling back the velvet curtain and showing the goodies. I find it very interesting trawling through the past 30 days keywords of a relatively busy site.

Traffic for Cornwallseo.com has taken a nose dive during the past year due to my not blogging. But, interestingly people still come to it using the most odd search terms. Pleased to see “linkbait articles” in at number one, but “linkerati” in at number 2. I think I cracked off one blog post about that ages ago, it either got a lot of links or there are few people searching through it. Clever people with way too much time on their hands could actually work out how much traffic I get from the keywords generated.
“Seo forum list”, again I never really expected for that to be consistently high, but it has been.
But what gets me is “cornwall seo semiology”. I have written about semiotics and semiology at some point anyone who wants to understand latent semantic indexing should. But why are people searching for that.
Very few bloggers share their keywords, and I understand why, it can be embarrassing and maybe too revealing.
I think I will do a “which sites send the most links next” list, that’s always fun and it’s always nice to throw a bit of recognition back to the websites that send you traffic.

So, here is the top search term list for the past 30 days, 2011

linkbait articles
linkerati
seo forums list
seo forum list
h1 tag
cornwall seo
h1 tags
list of seo forums
social bookmarking and seo
cornwall seo semiology
social bookmarking list
h1 tag seo
example of a headline
headline examples
social bookmarking for seo
example of headline
headline example
seo cornwall
social bookmarking lists
what is social bookmarking in seo
forum: seo related lists
how to use social bookmarking for seo
lyndoman
multiple h1 tags
seo conference
seo forums
seo h1 tags
top 25 keywords
what is social bookmarking seo
ed dale
forum list for seo
how many laptops do you own
link building service
seo conferences 2011
seo h1 tag
social bookmarking new list
www.adamchristie.co.uk/
avatary grunge
best seo forum lists
bookmarking sites list
evan carmichael
evancarmichael.com
forms list in seo
free article list
free scocial bookmarking sites list
going viral definition
h1 tag example
h1 tag for seo
h1 tag google
how to social bookmark for seo
kurt von. hammerstein
linkbait ideas
linkbait services
lyndon antcliff
lyndon at cornwall seo offers 200
megan fox nude
megan fox nuded
most popular wordpress plugins 2010
multiple h1 seo
seo company uk
seo forum
seo forum site list
seo fourm list
social bookmarking seo
social bookmarking site list
social bookmarking sites for seo
social bookmarking sites list
three way link exchange
top stumblers
uk seo companies
what is an h1 tag
what is h1 tag
what is linkbait?
ben sykes”” seo
garyrae.com””
going viral”” definition
1 day social media training
100 linkbait headlines
2011 seo conferences
3 way link exchange
3 way links exchange sites
3-way link exchange
h1 tag
about multiple h1 tags
adult nofollow blogs
akon satanic
allintitle:content based link building
an example of a headline
andy hagans games
are quadzilla any good ?
article coffee bar marketing
article site with 4 to 5 page rank
article sites list
article submission sites with pagerank
articles as linkbait
articles link bait
ask for retweet
asking for a retweet
asking for retweets
avatary z grunge
bait list
better than reddit
blackhat wicked cool php
blogging is stupid
blogging stupid
bookmark site list
bookmarking list
bookmarking lists
bookmarking submit
bookmarks lists
boring
britney spears pillow
business directory & search engine @hotmail.com
cache:1jfklimx9t0j:www.seo-chicks.com/1433/twitter-is-not-a-social-media-strategy.html
can barnicles slow down a ship?
can i add a holding page to moonfruit website
ccbill triggers fraud
companies with 0 pr
complex link building questions
content link building
cornwal seo
cornwall blog
cornwallseo
create compelling spectacles
create h1 tags
dan raine internet marketer
december payday 26t
definition of going viral
digg “”try again””
digg revolt
digg votes
discussions+how link baiting works
does social bookmarking work for seo
dumb people who become successful
ed dale mankini world
example h1 tag
example headline
example headlines
example of categorization in headline
example of subheading
example on strapline headline
examples of a headline
examples of headline for handphones
examples of headlines in magazines
examples of the headlines
fake nude megan fox
fat association
feed your enemy
firefox keyword tool
follower twitter
forex market
forum : seo related lists
forum list: seo
forum seo lists
forums :seo lists
forums list for seo
fox nuded
good idea to use title tags ?
google h1 tags
google insight for research
google insight research
google report dangerous site
google seo forum
google seo forums
grunge avatar
grunge avatars
guy who smash people’s faces
h1 tag content
h1 tag examples
h1 tag meaning
h1 tags and seo
h1 tags in seo
h1 tags seo
h1-tag example
headline for chocolate
headlines examples “”explore””
holmes furniture
hoster problems?
hotel headlines
how do i ask someone to retweet
how do you send pages on stumbleupon
how does refreshthing.com
how i find forum list seo
how important social bookmarking for seo
how many digg votes front page
how many laptops do you have
how many laptops do you have?
how much does it cost to market a eebsite
how much is content worth
how social bookmarkings help in seo
how to do 3 way link exchange
how to get in dmoz pay
how to report dangerous websites to google
how to send a page to a stumble uponer
how to seo poker site
how use twitter examples

http://www.cornwallseo.com

http://www.cornwallseo.com/search/

http://www.cornwallseo.com/search/contact-details-2/

i maki driven you
incongruent juxtaposition
inurl:.uk+seo company uk
inurl:http://www.seoco.co.uk/
inurl:social bookmarking site
it’s not networking
its about the conversation
kepentingan social bookmark dalam seo
key word tracker for fire fox
killer headline samples
killer headlines
kurt von hammerstein equord
latest book marking lists
link bait ideas
link bait service
link baiting ideas
link building content
link-bait articles
link:http://www.davidnaylor.co.uk
linkbait best examples
linkbait content creation service
linkbaiting
list of articles sites with pr
list of forum sites seo
list of seo companies
list of seo forum
list of uk companies established in 2007
list of uk seo company
list seo companies
list seo discussion forum
living without google
local cottage business
look magazine target audience
lyndon
make grunge avatar
mark mcguinness
mark mcguinness marketing
marketing a coffee shop
megan fox fake nude
megan fox nude google
megan fox nude websites
megan fox nufe fake
merry christmas glen allsopp
minke whale cornwall
mistakes are proficient. it is only those who never do anything, who never make mistakes.
moonfruit company number
moonfruit seo company
more than one h1 tag
most used wordpress plugins
multiple h1 google
multiple h1 tags wordpress
naked bath
naked in the bath
naked twitter
new list of social bookmarking
new list of social bookmarking sites
pagerank articles sites
people who think they never do anything wrong
person who never makes mistakes
poker joe hall
popular wordpress plugins
powerful headlines examples
ppc search engine internet marketing london and seo strategies
quadzilla seo
refreshthing optimization
related:pravalikadesigns.com/forum-posting-sites.html forums posting site
reporting dangerous sites
reputation management ryanair
safes london
sample question headlines
scarface
seasonal website seo
seasonality seo
selling seo services
seo
seo and social bookmarking
seo approved forums list
seo articles lists
seo blog
seo blog posts multiple h1 or h2
seo blogs
seo book marking list free
seo companies list
seo company all uk
seo company norwich
seo conference 2011
seo confrenses
seo forum sites list
seo forums “”forums””
seo forums list rapidshare
seo high lane resell seo services
seo how to use h1 tag
seo keyword research detail
seo link building crack
seo multiple h1
seo optimization h1 tag
seo ranking companies in uk
seo seasonal
seo social bookmarking
seo sosial bookmark
seo stron tag vs h1 tag
seo stumbleupon
seo twitterati
seo uk
seo using social bookmark
seo working for agency
seoforums.org
seoforumslist
seomoz.org
services of organic seo+blogs
social book marking lists
social bookmark list
social bookmarking for seo.
social bookmarking good for seo?
social bookmarking in search engine optimization
social bookmarking in seo
social bookmarking list]
social bookmarking seo versicherungsmakler
social bookmarks lists
social media consultant cornwall
social media training cornwall
someone who never makes mistakes
stop blogging
stumbleupon hardcore
stumbleupon seo
systematic seo approach to content creation
tag h1 en google
the linkerati
the truth about internet marketing
those who don’t make mistakes
those who never make any mistakes never learn anything
tony montana
tony montana best of
top seo forum uk
twitter buzz campaign
twitter recommendation
twitter software ed dale
u.k seo company
ultimate-guide-to-link-baiting-and-social-media-marketing
using google insight
videosift press release
von hammerstein
water fountains
website link baiting
what is a three-way link exchanges
what is h1 tags
what to put in h1 tag seo
what’s a pink link?
which seo confrence
who is ed dale
whsmith brand 2010
whsmith social networking
why blogging is stupid
why don’t nice things happen to nice people
why is bmw website so crap?
woman delivers own baby while skydiving
wordtracker firefox
wordtracker plugin firefox
world of warcraft meltdown
www.bookmarking maximizer lists.com
www.cucirca.com
www.hugamonkey.com
www.muffinsdeli.co.uk/index.html
xrated stumblers
recommend that any reader of your post take it with the tiny grain of salt it hardly even worth
cornwall seo conference
examples of headline
linkbait real life examples

What Mike Grehan of SES Incisive Media Should have said

Yesterday I thought I would start 2011 hitting the ground running and start blogging again.

Little did I know that I would incur the wrath of the Vice President of one of the biggest publishers and conference providers of the SEO industry.

When I wrote a few lines of my experience of SES London a couple of years ago within my post about Which SEO Conference should I go to. I didn’t think for one minute I would get such a histrionic response from such a high up executive from one of the largest B2B publishers that is Incisive Media

Indeed, as Mike pointed out in his comment quite clearly, he is the Vice President of Global Content which seems to cover leading industry websites such as SES Conference Expo, Search Engine Watch and ClickZ. Making Mike one of the most powerful movers and shakers in the SEO world.

In contrast, I’m very tiny, smaller than a “tiny grain of salt”, which Mike said is how my post should be taken. Although I run a small but highly effective link building agency and am very good at what I do, I do not have the power and connections which the Vice President of Global Content at Incisive media has.

So it was to my surprise that such a high ranking company executive would come to my humble blog to rant and rave about how insignificant I was. Fortunately I have an Elephantine thick skin and such school yard nonsense rolls like a water off a ducks back. In fact, I found his bombastic comment to be highly amusing.

But something niggled.

What if I wasn’t so dismissive of such boorish behaviour? What if I didn’t have a thick skin? And then I realised that Mike was actually displaying classic bullying tactics. Not that I felt in the slightest way bullied at the time, it really was and is a storm in a teacup. But, when you wield so much power in the industry you need to behave a little different than if you were in a World of Warcraft chat room.

Another blogger may have been quite intimidated at such comment, which resulted from mild criticism of an SEO conference which happened two years ago.

And that is what niggled.

I don’t like bullies.

I don’t like people who throw their weight around and get on their high horse to gob on the little people. Because other more sensitive bloggers are going to read this and think twice when giving a negative, but honest opinion of an SES conferences. You hardly want Mike and his gang turning up in your comments with verbal baseball bats if you are a meek and mild waif from Chipping Sodbury.

Apparently Mike does have previous form for this kind of behaviour, when I tweeted about this yesterday a few people DM’d me with juicy stories.

Which I’m saving for a future post.

And that is the point.

Social media has created a new playing field.

Gone are the times when powerful executives can instantly silence critics with a few aggressive words.

It’s changed the dynamic of reputation management.

What’s important about this is not how I feel, who gives a toss, right. But how quickly a brand can be tarnished with the erratic behaviour of one of its representatives. Not that I feel that Incisives’ brand has been tarnished. It’s far too big and powerful a corporation for that.

But, what gets posted on the Internet, stays on the Internet.

Such negative outbursts can have a drip drip effect on your brand. Although I doubt anyone took my comments that seriously. They were after all one persons view of London SES and ironically I think SES London does a fine job of putting on a conference and has some great speakers. I simply wished that more of the speakers of the conference I went to were British and less of them American, which for some people seemed to be an heretical opinion.

After that first post on my views of the conference I was half expecting to get the, “after we saved your asses in World War 2 you should be grateful.”

And of course this comes after the Gulf disaster when millions of gallons of British Oil became polluted with American shrimp.

For those who didn’t get it, the above two sentences were ironic and not meant to be taken seriously.

But the problem remains, how do you respond to negative criticism of your product, service or brand online.

This leads me to the headline of this post.

What Mike Should have said.

He should have said something like,

“Whilst I respect your right as a attendee of SES London to express your full and frank opinion I absolutely and utterly disagree with your characterisation of what you experienced. Whilst it may be true you saw what you saw, the majority of the conference attendees found the overall experience of London SES to be useful, interesting, and well worth the admittance price. We value every attendee who visits our conferences and attempt to deliver the best possible conference experience we can muster.

Please accept our apologies for any deficiency in our desire to deliver the best SEO conference experience London can get and give us another chance to show you how good we are. To this end I am sending you two free passes to a show of your choice.”

Can you see the difference between that and, “I recommend that any reader of your post take it with the tiny grain of salt it’s hardly even worth.” Which is part of the comment which was left.

When dealing with a critic never get personal, it’s silly and will make your organisation look shabby and purile.

It’s simply a case of being:

  • Courteous
  • Firm
  • Clear
  • Professional
  • Open to all criticism
  • Expressing a desire to deliver amazing customer service
  • Valuing all opinion (even when it’s from a numpty like me)

If you have mission statement of striving for customer excellence, then make sure it’s known.

Absolutely confront your critics and even post on their blog, but the aim is to negate further negative comments and ultimately turn the critic into a raving fan.

By using social media you can quickly and effectively nip in the bud any tarnishing of your brand, but it has to be handled in a specific way and not like your some drunken gob-shite in a bar room brawl.

A few people may respect you if you come over like a rabid fan at a cage fighting expo, and indeed the tone of my blog can be that of a scabrous old hag who nips away at its targets with the one snaggled tooth left in her head. But, that’s this blog. I don’t represent a huge publishing corporation.

If anyone thinks, “who the hell are you to be gobbing off with your manky old blog?” You are probably right, I am but a humble blogger who has a very small, but highly effective link building agency. This blog is absolutely a skanky example of someone who does not have the time nor inclination to update the design or properly implement SEO on it.

But I feel I don’t really need to.

I have no problem with being honest about my own and my blogs failings. What’s important to me and I think to a lot of people is credibility and authenticity.

The immediacy and hard light of social media enables us to sniff out the bullshitters. You can actually get quite far in life by bullshitting and crawling up the odd arseole, but I don’t have the skill set for that.

So I simply have to rely on telling it how it is and hoping people take it on face value. Of course I am not naive to believe that you can’t get somewhere in life by not greasing the tracks, one has to only cast a quick gaze and the sycophancy and cliques that inhabit the SEO world to see that it helps. As it does in any other sector, it’s human nature to gravitate to people who share similar opinions and who only say nice things about you.

But, nepotistic behaviour exists to negate excellence.

And people do notice.

Now, some may say I am simply going to “lose friends and alienate people”, as Mike mentioned in his comment. I am not sure if he is saying,” be friendly towards me and don’t alienate me and I will give you goodies”, which appears to be the subtext of what he is saying.

And indeed, I do seem to be getting out the can of petrol and burning bridges, which will probably get banned from SES or at least never invited to speak at SES London.
But, is that really who it works? I would have thought people were chosen on their ability to deliver a highly rewarding and interesting presentation than on their ability to kiss ass and make friends. Isn’t that how a great conference experience is created.

If I’m told, “well you really are a crappy presenter and know nothing of what you speak about”. Which is a point that some may agree with, although I have spoken at a number of SEO conferences such as SMX London,twice, plus I gave a one and a half hour training sessions on social media at SMX, also presented at A4u and SASCON and been invited to hold numerous social media and link building training workshops.

So, I’m not really worried in that side of my ability. But I guess I am not going to win the kiss ass of the year award.

I have written quite a few words on this subject, mainly because reputation management is crucial in this “instant publish” world of social media we live in and I hope I have highlighted and interesting case study on how not to behave when you feel you are under attack.

Mikes’ comment did raise a number of issues that are quite interesting and need to be explored. So in the next few days I will be regularly posting regarding this subject and as London SES is coming up, highly topical.

To be clear, please don’t let this post affect your decision to go to London SES or any other conference. My reaction is simply about the way my view was handled. It’s a great SEO conference and a lot of respected people speak there and share good stuff. It can be a highly valuable experience and a great networking experience and as I said in my post, the good stuff gets talked about in the bar afterwards as the presentations tend to give away knowledge you can pick up on blogs, which I hardly think is a revelation.

But, who has time to read SEO blogs?