Fake Linkbait


You mean there is stuff on the Internads that is not true and just exists to get publicity, Oh no. Maybe Google should put a stop to this.

This is brilliant and obviously shows how relatively easy it is to fake a viral hit on youtube, only the viral bit wasn’t fake it was real. Of course it helps if you have an attractive, twerking, stuntwoman handy. And a fire extinguisher of course.

Please do not try to fake linkbaiting at home.

Jimmy Kimmel shows how the media laps it up.

Newsjacking for Australians Who like to take the piss

Men in Nappies

I feel a bit guilty over the British team’s celebration over beating the Aussies in the Ashes, which if you didn’t know is a cricket game and if you don’t know what that is, I wouldn’t worry about it.

This from the BBC

The England team have apologised for their “inappropriate” behaviour in the aftermath of their Ashes triumph, following reports some players urinated on the pitch at The Oval.

So, if you want a bit of buzz, a bit of publicity today and your customers are mainly Australian, do the following.

Go buy some nappies.
If brave, buy a pair of adult nappies hire an actor (student) or wear them yourself and head down to the Oval Cricket ground if nearby.

Stand outside the Oval banging on the door, saying you have a delivery for the English Cricket team.
Video and photograph the whole thing.
Live tweet the event to Aussie sports commentators and UK ones, as the English love a good piss take, even when aimed at themselves.
Make sure you quickly take the recorded content, create a web page around it and blast it to those who may be interested.

You could do this quite cheaply if you have the time and are geographically positioned well.
It would work best if in London, but it could also work if in Australia, near a symbol of Englishness. Lots of English pubs in Sydney would probably be up for the joke.

This works because it’s the current conversation with strong feeling on both sides. Journalists would love to grab a funny story with which to highlight the event, and even if the national press did not take advantage of this it would be worth some great content with which to get links from Australian sporting sites.

And yes, I realise there is a high risk of this not working, but the payoff if it did would be huge.
It’s worth at least a few links, and you get to wear a nappy. What’s not to lose.

P.S. Nappies = Diapers in American

Picture source

Buying an expensive Handbag? I'm sorry, but you're Black


It’s not too late to Newsjack the “you can’t buy this handbag because you are black”, Oprah Winfrey, Swiss handbag story.

But you probably only have an hour or two to start, and if you are not geared up to launch something tasty then probably best not to launch anything at all.

I first saw this story on the BBC this morning,

I was surprised there was nothing on the US news outlets, but then realised that Oprah had revealed the story on a late night show, when most of the US media people are tucked up in bed. Which raises the interesting fact that the UK is in a very good position to take advantage of any news that comes out at that hour.

We had a good few hours of prime newsjacking planning before even the earliest US blogger pinged their RSS fee. Of course those staying up late could have caught it, but they didn’t.

CBS though got a good write up about it, even locating the store where the incident took place.
And I love the quote from the Swiss spokesperson for the store, We didn’t know it was Oprah…it was a misunderstanding…”We don’t have any facial recognition here.”

Which of course raises a number of issues regarding racism and particularly when you look at the current attitude to asylum seekers in Switzerland.

I have sent out a few ideas over the Newsjacking Alerts service and hopefully a few will see the light of day.

There are of course some great handbag stories out there to be curated, such as I was handbagged by Mrs Thatcher

It’s always better to newsjack something that you really believe in and which promotes a positive messages such as anti-racism. When you go after the positive narrative it does help carry the story along.

Picture credit

Press Release for Bongo Bongoland Campaign

This is the press release I wrote for the client



Dundee, Tayside, Scotland.

Local music shop http://www.rainbowmusiconline.co.uk heard the concern of UKIP MEP, Godfrey Bloom about foreign aid money going to “Bongo Bongoland”, on the BBC Radio 4 radio show, the Today, programme.

Confused as to where “Bongo Bongoland” actually was, shop owner, Stefan Pogrorzelec asked the UKIP MEP if any foreign aid money will be coming their way as they play and sell Bongos in the shop.

Stefan also thought it a good idea to send Mr Bloom a pair of Cuban Bongos on which he could practice and that “if Mr Bloom is ever in the Dundee area, we would love in to pop in for a wee dram and a session on the Bongos”.

They also suggested that perhaps UKIP get a float at the upcoming Notting Hill Carnival and have Mr Bloom play the Bongos on it and in doing so connect with the people of this great nation.

Rainbow music opened its shop in Dundee in 1979, they stock a number of different types of musical equipment including, guitars, keyboards, percussion, accessories and ampli?cation plus more.

For further information contact

Stefan Pogrorzelec
35 Cowgate Dundee DD1 2JF
01382 201405

Bongo Bongo land Newsjacking case study


This was a newsjacking campaign I ran today for a client, which I intend to use as a case study. It was a great success and proves that newsjacking as a marketing tool is effective when the right news story comes along, matched up with the right client and properly implemented.

A UKIP MEP, Gofrey Bloom has said that all foreign aid should be cut to Bongo Bongo Land, on the BBC

In response, a Dundee music shop has sent the UKIP MEP a set of bongos and suggested that UKIP get a float at the Notting Hill Carnival where Godfrey can pound away and connect with the real people of Britain.

We hope that Mr Bloom puts in plenty of practice on his bongos.


It now has a mention in the Guido Fawkes blog and ST.tv and the local paper is running a story on it.
The thing I am now telling my coaching group is to stop thinking about SEO and mucking around with tool after tool and start concentrating on what people are talking about. People talk about the news, so pick a story and run with it.

I will detail all about it in a future post.

Update number 2
We made the Metro

Update number 3

You can find the press release here

Mention in the local paper

Music press

If you want to know more about Newsjacking and would like an expert to consult with you on implementing it into your own marketing strategy, then contact me about content marketing.