Mark Rein of Epic Games catches his nuts in the Gamer Blog Machine

It’s a bitter moment when your peers tell you to f**k off. But this is what happened to a big cheese in the game publising industry called Mark Rein of Epic games.

Go read it, if you like to see the Indie kid take down the big business behemoth you will love it.

I love these stories of bloggers whipping off the bed clothes of the previously untouchable executive types and letting everyone see them in the raw.

Cliff Harris makes the game industry sound fun.

What is Blogging but simply a communication tool

Some people over complicate things.

Blogging is simply a communications tool.

Once the piece of information you want to communicate is acheived, its purpose is done. Therefore the length of the blog is merely something for the aesthetic.

Of course it could be argued that a blog is also an “emotional delivery machine”, or an “action encourager”. But these still use communication to happen.

So when a blog post is written in a terse fashion, being economical with words, as long as it acheives its purpose it matters little that verbosity is ignored.

Writing less, means writing better.

Getting the Blogging Mojo Back

For one reason or another I stopped blogging, stopped writing.

Which is a shame as I really like the process and it’s something I do well (haven’t the time to be modest this morning).

Most of the problem is simple distraction, too much going on, too many possibilities, even too much success.

Sometimes you have to reduce. Simplify. Not use the, “but it has to be perfect before I publish” excuse.

So, to get the Mojo back I’m just going to blog. Post a blog every day for 14 days.

It may not be linkable, but from a creative point of view it helps crank up the engine.

And you never know, something juicy may come of it.