. A methodology should underpin the tactic which supports the content strategy. . . The tactic I use is the tactic of the story, and of seeking a deep understanding of how narrative psychology works can give you the edge . Ultimately the best way to get links is on merit, and in as natural as fashion as possible. . Passion can create a lot of content. . Its how Google wants to … [Read more...] about Methodology of Content Marketing
Content Marketing
Web content should be designed to make People gasp, not Bots
You cannot build natural links. You cannot build organic links. You can only build content that attracts, that persuades that can be promoted. But wait, all the seo industry keep banging on about how you must build natural this and organic that. Understand this, "we are not discussing peaches". And I love a good peach. Quite simply, and I hate to say this as I have a lot … [Read more...] about Web content should be designed to make People gasp, not Bots
When someone teaches you something you are more likely to buy
Best Cornish Pasty in Truro
I know this may be slightly off the beaten path of digital marketing, but I just want to let you know that if you are ever find yourself in Truro, the best pasties can be found at Rowes. What with the Govenment making the pasty 20% more expensive, I thought a shout out to my local pasty maker was called for. And no they are not a client and no cash was passed under or over the … [Read more...] about Best Cornish Pasty in Truro
Quick Few Thoughts on Content Marketing Before I finish my Porridge
The online marketing industry is using the term "content marketing", widely and consistently. Which means I must use it too, even though I have an urge to write a 10k word essay on the subject of why it shouldn't be used. Thinking, rather than acting can sometimes (not always) hurt the bottom line. As Linkbait Coaching 3.0 is about to launch it makes sense to start a Content … [Read more...] about Quick Few Thoughts on Content Marketing Before I finish my Porridge
Why Content Marketing is the Wrong Way Round
Content marketing is the wrong term, as I have discussed before, you are not marketing content, you are using content to attract people to you website to be persuaded to perform specific actions such as purchasing, lead generation etc. You are not marketing content, but creating magnetic content. Content that not only attracts, but is sticky, and embeds into the … [Read more...] about Why Content Marketing is the Wrong Way Round