1. Identify Your Target Audience and Purpose: 2. Choose a Topic: 3. Conduct Research: Photo by Eliott Reyna on Unsplash 4. Outline Your Blog Post: 5. Write an Engaging Introduction 6. Develop Your Main Points 7. Write High-Quality Content: 8. Add Visuals and Multimedia: 9. Optimize for SEO: 10. Craft a Compelling … [Read more...] about How do I write a blog post step by step?
A successful blog post is one that achieves the task it was created for. It could be to attract the attention and change the mind of just one person or it could be to excite millions of people to come together and perform one act of kindness. Whatever the goal, I have identified three elements for success every blog post has. One tree in a forest of trees Social … [Read more...] about 3 Essential Elements of a Successful Blog Post
They say you shouldn't write blog posts as a stream of consciousness, that they should be planned, crafted, pounded into a listicle, or a two thousand word bit of evergreen content that Neil Patel and his army of munchkin content writers crank out. I do actually say the say thing, but sometimes you have to go old school, clear out the old noggin and do a brain dump. Forget … [Read more...] about What is content marketing? An old school look at the technique
The time when it was all about targeted keyword rich, short form content, crank out a few hundred words, has long gone. Creating long form, well researched content is expensive, time consuming and hard work. But what is the evidence that we should create long form content? How do we answer the question, "What size of content will help me rank in … [Read more...] about How big should blog posts be to rank on Google?
You write a number of articles which have a common thread, a linear pattern which leads to a conclusion, builds a thesis. You put the articles together and you have a book. A book is a product, it is not content. You create a blog post, it exists on a linear time line with other blog posts. But the other blog posts are not read, just the one. This is not a product, … [Read more...] about A blog post is not a forest
Own as much of your digital real estate as you can, as talked about at startbloggingonline.com. Don’t build a Facebook page, get your own domain and build your own blog or website. It’s both easier and cheaper than you think. Create your own email list, rather than having your listen controlled by these social media, corporate entities. Social media billionaire barons don't … [Read more...] about Don’t Build your House on the Land of the Social Media Barons