I know this may be slightly off the beaten path of digital marketing, but I just want to let you know that if you are ever find yourself in Truro, the best pasties can be found at Rowes. What with the Govenment making the pasty 20% more expensive, I thought a shout out to my local pasty maker was called for. And no they are not a client and no cash was passed under or over the … [Read more...] about Best Cornish Pasty in Truro
Linkbaiting with Game of Thrones
This article was previously posted on linkbaitcoaching.com Link credit winteriscoming.net I always say, target those who link, if you wish to get links with linkbait Few link voraciously than fans of movies and popular TV shows. If you create a piece of content that is based on their obsession and resonates with their fan mindset (and remember fan = fanatic) it will make … [Read more...] about Linkbaiting with Game of Thrones
Gremlins in the Machine 24 hour delay to launch Linkbait Coaching
As always with a product launch the Gremlins attack. The launch of Linkbait Coaching 3.0 is going to have to be put back 24 hours. Membership will be available on Friday 23rd of March. Apologies if you were itching to get cracking, but some things I can't control. I was asked about the price and I'm going to keep the price the same as it was two years ago. £200 a … [Read more...] about Gremlins in the Machine 24 hour delay to launch Linkbait Coaching
Learn How to Linkbait like a Pro: Linkbait Coaching 3.0 Launches on Thursday
For over 4 years now I have been training and coaching people in how to get links from people using content. Sometimes known as link baiting, although I prefer the term magnetic web content. This of course is all part of content marketing, which is something I also help clients with. Linkbaitcoaching.com was launched in 2008 and offers members a way to learn and develop … [Read more...] about Learn How to Linkbait like a Pro: Linkbait Coaching 3.0 Launches on Thursday
Quick Few Thoughts on Content Marketing Before I finish my Porridge
The online marketing industry is using the term "content marketing", widely and consistently. Which means I must use it too, even though I have an urge to write a 10k word essay on the subject of why it shouldn't be used. Thinking, rather than acting can sometimes (not always) hurt the bottom line. As Linkbait Coaching 3.0 is about to launch it makes sense to start a Content … [Read more...] about Quick Few Thoughts on Content Marketing Before I finish my Porridge
Why Content Marketing is the Wrong Way Round
Content marketing is the wrong term, as I have discussed before, you are not marketing content, you are using content to attract people to you website to be persuaded to perform specific actions such as purchasing, lead generation etc. You are not marketing content, but creating magnetic content. Content that not only attracts, but is sticky, and embeds into the … [Read more...] about Why Content Marketing is the Wrong Way Round