On what seems to be the hottest day in the year and has driven me from the oven that is my home office to the air conditioned coolness that is the Truro Starbucks, the Cathedral has decided to open a Christmas shop. I first saw this story about 20 minutes ago on the BBC Website where it is the 4th most read story. A local newsjacking moment I thought. So quick walk in the … [Read more...] about Truro, Cornwall Christmas Shop opens on Hottest day of the year
Audio Test with Evernote on the iPhone
I'm going to go multi-media (about time) and so am going to post tests here as it's always useful to know what kit others are using and the results. I had posted the audio direct from my iPhone to Facebook, but I don't like the results as it hosts the file on Evernote and it's always better to have fewer points. I will be testing other multimedia systems and posting the … [Read more...] about Audio Test with Evernote on the iPhone
Newsjacking Sports Direct for links
This is an example of the type of email alerts you will get at Newsjacking Alerts Sports Direct shop workers hit the jackpot 2,000 Sports Direct staff to receive £100,000 bonus after record profits Workers hit the jackpot after profits soar 40% to £200m, as sports retailer reaps benefits of 2012's summer of sport If you are in the sporting good niche this is an easy … [Read more...] about Newsjacking Sports Direct for links
Fear that Robots are blasting Sydney Harbour Bridge from Google Maps
Fears have been raised that Google Maps may be removing Sydney Harbour Bridge from Google because it is now cleaned by grit blasting Robots. BBC News website is reporting that robots developed at the University of Technology, Sydney are now operating on the bridge, applying high-pressure grit blastingcleaners and following a 3D map of the bridge area. As we know that Google … [Read more...] about Fear that Robots are blasting Sydney Harbour Bridge from Google Maps
Why Linkbait and Content Marketing are Basically the same thing
A recent post on Mashable on entitled, "Stop Linkbait Before it Ruins Content Marketing" by Sam Slaughter. OMG, you mean Content Marketing can be ruined? I have two positive things to say about this. First, what a cool name, "Sam Slaughter". A quick whiz around the intertubes reveals quite a few Sam Slaughters though. The part of me that looks out of the window to stare into … [Read more...] about Why Linkbait and Content Marketing are Basically the same thing
Real Time Marketing or Newsjacking is with us to stay
One of my favourite Newjacking is the Oreo Superbowl Blackout Tweet Look how many links it got from Wired Slate Cnet Mashable Adage Business Insider PRDaily Buzzfeed Huffington Post Forbes and even Matt McGee from Marketingland I could go on of course to include Fastcompany ABC News The Drum MSN but I wont Now I know what you are thinking, "How is a Tweet of mine going to … [Read more...] about Real Time Marketing or Newsjacking is with us to stay