The Church of England is going to crush the Payday Loans industry, well not quite. http://www.bbc.co.uk/news/uk-23446228 http://www.guardian.co.uk/money/2013/jul/25/church-england-wonga Hi Holiness the Archbishop of Canterbury, Justin Welby says the church will "compete" with Wonga. It has the infrastructure and cash to invoke a mighty credit union to lend money to the … [Read more...] about Payday Loans Newsjacking Wonga to feel the Wrath of God
Is Content Marketing Crushing SEO?
As they say, it's all in the data. I guess SEO is not dead quite yet. What does this tell us? Difficult to say and different people with different prejudices will see different things. I think SEO has successfully ingested different methodologies and retained public awareness of its importance. And it's also become shorthand for ranking in Google. "How is your SEO?" "Oh … [Read more...] about Is Content Marketing Crushing SEO?
Killer Royal Baby Headline Ideas
Image source You may be sick of Royal Baby news, some were sick before the first media pundit uttered that the "atmosphere was palpable". A linkbaiter is indifferent to the emotion (or tries to be) of such news events as they are dealers, not users. They see news events as opportunities to squeeze out a few more links, craft some killer headlines. The linkbaiter goes where … [Read more...] about Killer Royal Baby Headline Ideas
Newsjacking a Royal Baby
Writing the headline made me think that I may get put in the Tower for suggesting. This is a no brainer and if you are in the baby niche, you've probably been covering this for sometime or have content ready to go for todays birth. You don't need me to tell you this is happening so lets go straight to ideas: How much does a Royal Baby cost? Common words the media use to … [Read more...] about Newsjacking a Royal Baby
Batman Superman Newsjacking ideas
So now we now it's going to be happening. Batman and Superman to team up in new film Those who are into comic superheroes control some very tasty, online real estate. You absolutely want to get linked, mentioned, social shared, by these people. It's something I do for clients all the time, tap into the content sweetspot of the fan. Usually it's a group that lives in a … [Read more...] about Batman Superman Newsjacking ideas
Cosmetic Surgery SEO Newsjacking Alert Example from the Apprentice
We know how competitive "cosmetic surgery" SEO is and so that anything that can give us the edge is useful. If you have a cosmetic surgery client you have probably already created a piece of content about Dr Leah Totton winning this years Apprentice. If you haven't there is still time, the story is still warm but chilling as fast as a Polar Bears toenail. But here is the bit … [Read more...] about Cosmetic Surgery SEO Newsjacking Alert Example from the Apprentice