A report from Channel 4 regarding those who create makeup videos for Youtube and who are crushing the big brands. Yes I am aware that information architecture is important, and when presenting a website with over 100k web pages to the world, you better be in the hands of a well caffeinated, hardcore SEO type. But most websites don't need an uber SEO super geek. Most … [Read more...] about The Ben Sherman shirt wearing SEO types need to learn how to apply eye liner more effectively.
How to Increase the Traffic to your website
The New York Times has a great article about viral video. I found this quote very interesting It's written by Natalie Kitroeff, and it's very good, go read it. What is interesting is they didn't say tell the truth, make it more intellectual, or make it be visually stunning. It's all about the emotion. You have to engage emotionally. The character of … [Read more...] about How to Increase the Traffic to your website
Never be a fan of the Platform
Facebook, Twitter, Linkedin, are all platforms. Social media is the mechanical part of reaching people, everything else is fluff. Being a fan of a platform makes you irrational, the word fan being derived from "fanatical". You need to use the platform and not the other way round. They are tools, and should be used only to fit into your strategy of Empire … [Read more...] about Never be a fan of the Platform
Huge List of very interesting articles on Linkbuilding
I've been collecting the best of link building articles for a few years now, usually I just share them as the battery fades on my Toshiba hdr5010kb remote control, but I thought I would share a few of them here. Putting Guest Post Outreach Theories to the Test [With Some Real World Data] | SEOmoz http://moz.com/blog/putting-guest-po...eal-world-data Blogger Outreach: 9 … [Read more...] about Huge List of very interesting articles on Linkbuilding
Are You Ready for the Game of Thrones Content Marketing Zombie Horde Attack?
Many a time I have listened to the moaning and wailing of the Ben Sherman attired SEO, about the overuse of infographics and that they don't work anyway and that if only the new Content Marketing Manager had said yes to his 500 blog domain network over multiple "C" class ip numbers, we would have no need of the hipster design freaks and their bean bagged offices. And of … [Read more...] about Are You Ready for the Game of Thrones Content Marketing Zombie Horde Attack?
Why you should build content that lasts 7 years
Pic source Just a quick one, as I have a ton of work to do today. Recently someone contacted me, noticed one of my old posts, Beginners guide to SEO links would benefit from having a link pointed to content that had just created. I had created it seven years ago and it still gets traffic, although most of the information was applicable to that time, which makes a link … [Read more...] about Why you should build content that lasts 7 years