To me, blogging has been a means to an ends. Get clients, establish the brand, wind a few people up. The problem is of course when you get the clients you no longer have the time to blog.
But, I think you still should.
It keeps the mind focused, it keeps the creative gene fed with blood and oxygen, it enables you to start conversations on topics you are interested in. Problem is, if you are late for a client, which I am 80% of the time (have difficulty letting go of the work, just one more tweak) then they may get pissed at what they see as you goofing off on your blog. When in fact it actually helps get the juices flowing and helps you serve the client better.
I don’t have any clients right now (kinda trying to avoid them but they are like crack), but I do have potential clients waiting on proposals and I hate writing proposals. I know to some people it’s easy to organise thoughts into some semblance or crisp organised freshness.
Someone once told me when dealing with corporate clients, “stick in a load of pie charts in lots of colours, they love that shit.” I don’t think I have ever done the pie chart porn thing, so I don’t know, but it would be fun to try out.
Also a number of people have been moaning at me to blog again and I must admit, it is partly laziness.
And of course it does help that I have a new project on the go, placing seo professionals in gainful employment. It’s really a lot of fun and what’s surprising is learning about the different seo jobs out there. There is something for everyone. Although I do get annoyed when I hear of exeperienced seo’s getting underpaid. A lot of people find it difficult to understand how much their knowledge is worth. So if you are underpaying, don’t expect me not to blog about it.
So, expect me popping up in your feed reader a lot more lately and shaking things up. Yeah baby!