A well-executed SEO strategy can significantly enhance your website's visibility, drive organic traffic, and boost conversions. This guide will outline a comprehensive SEO strategy in a step-by-step format, with examples to illustrate each step. Step 1: Keyword Research Objective: Identify relevant keywords that your target audience is searching for. Tools: Google … [Read more...] about SEO Strategy: A Simple Step-by-Step Guide
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How is Link Building Doing?
A few charts from Google Trends over regarding a few search terms within the industry Past 12 months of searches for "link building". Looks pretty stable. What about over a longer time period? Looks like it peaked in 2012, and now back to 2009. Seems stable the last 12 months though. Content marketing seems to be the latest buzzword, but surely that's a … [Read more...] about How is Link Building Doing?
The Magnificence of Creating Content on the Web
From my twitter feed, earlier today. Content creators take nothingness and fill the void. How cool if you fill the void with a special kind of wonderful Content creators taking nothingness and fill the void. How cool if you fill the void with a special kind of wonderful Especially in SEO, when grinding it out. We forget the magnificence of human communication. I am … [Read more...] about The Magnificence of Creating Content on the Web
Using the News to help with Content Marketing and SEO
Knowing what to blog about, to create content about every day is a bit of a task. It's hard, but it's not impossible. Of course you need content that works rather than the filler that most other blogs and websites churn out. You need to create content for people rather than the Google bot. One effective way to keep the content ideas fresh, is to create content around the … [Read more...] about Using the News to help with Content Marketing and SEO
Should going Whitehat be an ethical decision or a Business decision?
First published 2011 To Go White Hat or Black Hat SEO is not an ethical decision it's a business decision The aim of the white hat seo is to unnaturally manipulate the Google results page in their favour. The aim of the black hat seo is exactly the same. Where it differs is the white hat keeps within the Google guidelines and the black hat does not. Therefore it is … [Read more...] about Should going Whitehat be an ethical decision or a Business decision?
Why we should Create High Quality Content?
Who decides what is quality content? In a post panda World, low quality content no longer cuts the mustard. It's the high quality stuff that Google now requires when deciding where to rank your website. This refers to both the content on your web site and the content on the websites linking to you. Quality web content can be defined along the following terms: It attracts … [Read more...] about Why we should Create High Quality Content?