Yes, I was a Mad Men fan. Everything that needs to be said about the show has already been said, by people with larger expense accounts than mine. Seeing a distilled wisdom presented in the infographic below, I realise how much it told us about the creative process and you can easily apply this to modern content creation. Not only that but I like how it takes apart the … [Read more...] about What can Don Draper teach us about Creating Content
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Building Links with Quality Content
People talk about "quality" all the time. Quality links, quality content etc., without really defining what they actually mean when they talk about quality content. Mostly it's just blather. My definition of quality content, is that it contains the specific elements which together, creates something that is magnetic to a viewers attention. It's not about how the piece looks, … [Read more...] about Building Links with Quality Content
Content Marketing Inspiration on the sofa No.1
It helps to let the mind wonder and randomly roam in search of inspiring content. Whilst sitting on my leather sofa with my iPad whilst watching the Gillian Anderson in a manky wedding dress, as one is want to do at Christmas. I came across a few bits of content which I thought interesting, downloaded a drawing App and scrawled thoughts all over them. Tweeting them I realised … [Read more...] about Content Marketing Inspiration on the sofa No.1
Why Stumbleupon is not Dead
A quick look around the blogosphere and there are a number of posts about Stumbleupon being dead. When what they really mean to say is, "I can't get Stumbleupon to do what I want it to do so it must be dead." There is of course an overuse of the "Dead", when it comes to describe something they think no longer works. For me dead equates the end, finality, nothing left, no … [Read more...] about Why Stumbleupon is not Dead
Target your Linkbait Audience
Rather than produce your content first and then go look for an audience for it, why not find what the audience wants and produce content for that audience? It's amazingly obvious and so simple that it shocks me to see that the majority of people blogging, producing web content and even linkbait do not seem to do it. I understand why this is. I have done it myself, I still do … [Read more...] about Target your Linkbait Audience
Content Content Content – Why it gets me Excited
Do you groan when you read, "Did you know that content is king?". I do. But only because it's an old phrase that has be over-used and misused countless times. More and more this year I'm thinking it's the year of content. Last year was the year of Linkbait. But, lets face it, linkbait is content. A "ten cups of Colombian coffee an hour", kinda content, but content never the … [Read more...] about Content Content Content – Why it gets me Excited