I am sure you don’t need me to tell you that the new Star Wars movie is out next year.
But what are your plans to take advantage celebrate this event to benefit your website?
I shall be looking at how this can be done in the next few months. But let me be clear that this is not about dangling your brand message in front of a Stars Wars hungry mob, but to enable your marketing push to create content that satisfies that hunger. You may not be able to do this unless you are a fan or can model the mindset of the fan.
I fully expect a number of highly paid marketing execs to be ripped apart by the ravenous hordes when they get this wrong.
It’s going to be an interesting time.