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The Top Search Terms for the last 30 Days are

January 6, 2011 By Lyndon Antcliff

I think it was Rand Fishkin at SEOMoz who started the tradition of pulling back the velvet curtain and showing the goodies. I find it very interesting trawling through the past 30 days keywords of a relatively busy site.

Traffic for Cornwallseo.com has taken a nose dive during the past year due to my not blogging. But, interestingly people still come to it using the most odd search terms. Pleased to see “linkbait articles” in at number one, but “linkerati” in at number 2. I think I cracked off one blog post about that ages ago, it either got a lot of links or there are few people searching through it. Clever people with way too much time on their hands could actually work out how much traffic I get from the keywords generated.
“Seo forum list”, again I never really expected for that to be consistently high, but it has been.
But what gets me is “cornwall seo semiology”. I have written about semiotics and semiology at some point anyone who wants to understand latent semantic indexing should. But why are people searching for that.
Very few bloggers share their keywords, and I understand why, it can be embarrassing and maybe too revealing.
I think I will do a “which sites send the most links next” list, that’s always fun and it’s always nice to throw a bit of recognition back to the websites that send you traffic.

So, here is the top search term list for the past 30 days, 2011

linkbait articles
linkerati
seo forums list
seo forum list
h1 tag
cornwall seo
h1 tags
list of seo forums
social bookmarking and seo
cornwall seo semiology
social bookmarking list
h1 tag seo
example of a headline
headline examples
social bookmarking for seo
example of headline
headline example
seo cornwall
social bookmarking lists
what is social bookmarking in seo
forum: seo related lists
how to use social bookmarking for seo
lyndoman
multiple h1 tags
seo conference
seo forums
seo h1 tags
top 25 keywords
what is social bookmarking seo
ed dale
forum list for seo
how many laptops do you own
link building service
seo conferences 2011
seo h1 tag
social bookmarking new list
www.adamchristie.co.uk/
avatary grunge
best seo forum lists
bookmarking sites list
evan carmichael
evancarmichael.com
forms list in seo
free article list
free scocial bookmarking sites list
going viral definition
h1 tag example
h1 tag for seo
h1 tag google
how to social bookmark for seo
kurt von. hammerstein
linkbait ideas
linkbait services
lyndon antcliff
lyndon at cornwall seo offers 200
megan fox nude
megan fox nuded
most popular wordpress plugins 2010
multiple h1 seo
seo company uk
seo forum
seo forum site list
seo fourm list
social bookmarking seo
social bookmarking site list
social bookmarking sites for seo
social bookmarking sites list
three way link exchange
top stumblers
uk seo companies
what is an h1 tag
what is h1 tag
what is linkbait?
ben sykes”” seo
garyrae.com””
going viral”” definition
1 day social media training
100 linkbait headlines
2011 seo conferences
3 way link exchange
3 way links exchange sites
3-way link exchange
h1 tag
about multiple h1 tags
adult nofollow blogs
akon satanic
allintitle:content based link building
an example of a headline
andy hagans games
are quadzilla any good ?
article coffee bar marketing
article site with 4 to 5 page rank
article sites list
article submission sites with pagerank
articles as linkbait
articles link bait
ask for retweet
asking for a retweet
asking for retweets
avatary z grunge
bait list
better than reddit
blackhat wicked cool php
blogging is stupid
blogging stupid
bookmark site list
bookmarking list
bookmarking lists
bookmarking submit
bookmarks lists
boring
britney spears pillow
business directory & search engine @hotmail.com
cache:1jfklimx9t0j:www.seo-chicks.com/1433/twitter-is-not-a-social-media-strategy.html
can barnicles slow down a ship?
can i add a holding page to moonfruit website
ccbill triggers fraud
companies with 0 pr
complex link building questions
content link building
cornwal seo
cornwall blog
cornwallseo
create compelling spectacles
create h1 tags
dan raine internet marketer
december payday 26t
definition of going viral
digg “”try again””
digg revolt
digg votes
discussions+how link baiting works
does social bookmarking work for seo
dumb people who become successful
ed dale mankini world
example h1 tag
example headline
example headlines
example of categorization in headline
example of subheading
example on strapline headline
examples of a headline
examples of headline for handphones
examples of headlines in magazines
examples of the headlines
fake nude megan fox
fat association
feed your enemy
firefox keyword tool
follower twitter
forex market
forum : seo related lists
forum list: seo
forum seo lists
forums :seo lists
forums list for seo
fox nuded
good idea to use title tags ?
google h1 tags
google insight for research
google insight research
google report dangerous site
google seo forum
google seo forums
grunge avatar
grunge avatars
guy who smash people’s faces
h1 tag content
h1 tag examples
h1 tag meaning
h1 tags and seo
h1 tags in seo
h1 tags seo
h1-tag example
headline for chocolate
headlines examples “”explore””
holmes furniture
hoster problems?
hotel headlines
how do i ask someone to retweet
how do you send pages on stumbleupon
how does refreshthing.com
how i find forum list seo
how important social bookmarking for seo
how many digg votes front page
how many laptops do you have
how many laptops do you have?
how much does it cost to market a eebsite
how much is content worth
how social bookmarkings help in seo
how to do 3 way link exchange
how to get in dmoz pay
how to report dangerous websites to google
how to send a page to a stumble uponer
how to seo poker site
how use twitter examples
http://www.cornwallseo.com
https://www.cornwallseo.com/search/

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merry christmas glen allsopp
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mistakes are proficient. it is only those who never do anything, who never make mistakes.
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more than one h1 tag
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multiple h1 google
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naked bath
naked in the bath
naked twitter
new list of social bookmarking
new list of social bookmarking sites
pagerank articles sites
people who think they never do anything wrong
person who never makes mistakes
poker joe hall
popular wordpress plugins
powerful headlines examples
ppc search engine internet marketing london and seo strategies
quadzilla seo
refreshthing optimization
related:pravalikadesigns.com/forum-posting-sites.html forums posting site
reporting dangerous sites
reputation management ryanair
safes london
sample question headlines
scarface
seasonal website seo
seasonality seo
selling seo services
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seo and social bookmarking
seo approved forums list
seo articles lists
seo blog
seo blog posts multiple h1 or h2
seo blogs
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seoforums.org
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seomoz.org
services of organic seo+blogs
social book marking lists
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social bookmarking list] social bookmarking seo versicherungsmakler
social bookmarks lists
social media consultant cornwall
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stop blogging
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the linkerati
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tony montana
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ultimate-guide-to-link-baiting-and-social-media-marketing
using google insight
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von hammerstein
water fountains
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what is h1 tags
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what’s a pink link?
which seo confrence
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why blogging is stupid
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why is bmw website so crap?
woman delivers own baby while skydiving
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world of warcraft meltdown
www.bookmarking maximizer lists.com
www.cucirca.com
www.hugamonkey.com
www.muffinsdeli.co.uk/index.html
xrated stumblers
recommend that any reader of your post take it with the tiny grain of salt it hardly even worth
cornwall seo conference
examples of headline
linkbait real life examples

Filed Under: Social media marketing Tagged With: Keywords, search terms, seo

What Mike Grehan of SES Incisive Media Should have said

January 5, 2011 By Lyndon Antcliff

Yesterday I thought I would start 2011 hitting the ground running and start blogging again.

Little did I know that I would incur the wrath of the Vice President of one of the biggest publishers and conference providers of the SEO industry.

When I wrote a few lines of my experience of SES London a couple of years ago within my post about Which SEO Conference should I go to. I didn’t think for one minute I would get such a histrionic response from such a high up executive from one of the largest B2B publishers that is Incisive Media

Indeed, as Mike pointed out in his comment quite clearly, he is the Vice President of Global Content which seems to cover leading industry websites such as SES Conference Expo, Search Engine Watch and ClickZ. Making Mike one of the most powerful movers and shakers in the SEO world.

In contrast, I’m very tiny, smaller than a “tiny grain of salt”, which Mike said is how my post should be taken. Although I run a small but highly effective link building agency and am very good at what I do, I do not have the power and connections which the Vice President of Global Content at Incisive media has.

So it was to my surprise that such a high ranking company executive would come to my humble blog to rant and rave about how insignificant I was. Fortunately I have an Elephantine thick skin and such school yard nonsense rolls like a water off a ducks back. In fact, I found his bombastic comment to be highly amusing.

But something niggled.

What if I wasn’t so dismissive of such boorish behaviour? What if I didn’t have a thick skin? And then I realised that Mike was actually displaying classic bullying tactics. Not that I felt in the slightest way bullied at the time, it really was and is a storm in a teacup. But, when you wield so much power in the industry you need to behave a little different than if you were in a World of Warcraft chat room.

Another blogger may have been quite intimidated at such comment, which resulted from mild criticism of an SEO conference which happened two years ago.

And that is what niggled.

I don’t like bullies.

I don’t like people who throw their weight around and get on their high horse to gob on the little people. Because other more sensitive bloggers are going to read this and think twice when giving a negative, but honest opinion of an SES conferences. You hardly want Mike and his gang turning up in your comments with verbal baseball bats if you are a meek and mild waif from Chipping Sodbury.

Apparently Mike does have previous form for this kind of behaviour, when I tweeted about this yesterday a few people DM’d me with juicy stories.

Which I’m saving for a future post.

And that is the point.

Social media has created a new playing field.

Gone are the times when powerful executives can instantly silence critics with a few aggressive words.

It’s changed the dynamic of reputation management.

What’s important about this is not how I feel, who gives a toss, right. But how quickly a brand can be tarnished with the erratic behaviour of one of its representatives. Not that I feel that Incisives’ brand has been tarnished. It’s far too big and powerful a corporation for that.

But, what gets posted on the Internet, stays on the Internet.

Such negative outbursts can have a drip drip effect on your brand. Although I doubt anyone took my comments that seriously. They were after all one persons view of London SES and ironically I think SES London does a fine job of putting on a conference and has some great speakers. I simply wished that more of the speakers of the conference I went to were British and less of them American, which for some people seemed to be an heretical opinion.

After that first post on my views of the conference I was half expecting to get the, “after we saved your asses in World War 2 you should be grateful.”

And of course this comes after the Gulf disaster when millions of gallons of British Oil became polluted with American shrimp.

For those who didn’t get it, the above two sentences were ironic and not meant to be taken seriously.

But the problem remains, how do you respond to negative criticism of your product, service or brand online.

This leads me to the headline of this post.

What Mike Should have said.

He should have said something like,

“Whilst I respect your right as a attendee of SES London to express your full and frank opinion I absolutely and utterly disagree with your characterisation of what you experienced. Whilst it may be true you saw what you saw, the majority of the conference attendees found the overall experience of London SES to be useful, interesting, and well worth the admittance price. We value every attendee who visits our conferences and attempt to deliver the best possible conference experience we can muster.

Please accept our apologies for any deficiency in our desire to deliver the best SEO conference experience London can get and give us another chance to show you how good we are. To this end I am sending you two free passes to a show of your choice.”

Can you see the difference between that and, “I recommend that any reader of your post take it with the tiny grain of salt it’s hardly even worth.” Which is part of the comment which was left.

When dealing with a critic never get personal, it’s silly and will make your organisation look shabby and purile.

It’s simply a case of being:

  • Courteous
  • Firm
  • Clear
  • Professional
  • Open to all criticism
  • Expressing a desire to deliver amazing customer service
  • Valuing all opinion (even when it’s from a numpty like me)

If you have mission statement of striving for customer excellence, then make sure it’s known.

Absolutely confront your critics and even post on their blog, but the aim is to negate further negative comments and ultimately turn the critic into a raving fan.

By using social media you can quickly and effectively nip in the bud any tarnishing of your brand, but it has to be handled in a specific way and not like your some drunken gob-shite in a bar room brawl.

A few people may respect you if you come over like a rabid fan at a cage fighting expo, and indeed the tone of my blog can be that of a scabrous old hag who nips away at its targets with the one snaggled tooth left in her head. But, that’s this blog. I don’t represent a huge publishing corporation.

If anyone thinks, “who the hell are you to be gobbing off with your manky old blog?” You are probably right, I am but a humble blogger who has a very small, but highly effective link building agency. This blog is absolutely a skanky example of someone who does not have the time nor inclination to update the design or properly implement SEO on it.

But I feel I don’t really need to.

I have no problem with being honest about my own and my blogs failings. What’s important to me and I think to a lot of people is credibility and authenticity.

The immediacy and hard light of social media enables us to sniff out the bullshitters. You can actually get quite far in life by bullshitting and crawling up the odd arseole, but I don’t have the skill set for that.

So I simply have to rely on telling it how it is and hoping people take it on face value. Of course I am not naive to believe that you can’t get somewhere in life by not greasing the tracks, one has to only cast a quick gaze and the sycophancy and cliques that inhabit the SEO world to see that it helps. As it does in any other sector, it’s human nature to gravitate to people who share similar opinions and who only say nice things about you.

But, nepotistic behaviour exists to negate excellence.

And people do notice.

Now, some may say I am simply going to “lose friends and alienate people”, as Mike mentioned in his comment. I am not sure if he is saying,” be friendly towards me and don’t alienate me and I will give you goodies”, which appears to be the subtext of what he is saying.

And indeed, I do seem to be getting out the can of petrol and burning bridges, which will probably get banned from SES or at least never invited to speak at SES London.
But, is that really who it works? I would have thought people were chosen on their ability to deliver a highly rewarding and interesting presentation than on their ability to kiss ass and make friends. Isn’t that how a great conference experience is created.

If I’m told, “well you really are a crappy presenter and know nothing of what you speak about”. Which is a point that some may agree with, although I have spoken at a number of SEO conferences such as SMX London,twice, plus I gave a one and a half hour training sessions on social media at SMX, also presented at A4u and SASCON and been invited to hold numerous social media and link building training workshops.

So, I’m not really worried in that side of my ability. But I guess I am not going to win the kiss ass of the year award.

I have written quite a few words on this subject, mainly because reputation management is crucial in this “instant publish” world of social media we live in and I hope I have highlighted and interesting case study on how not to behave when you feel you are under attack.

Mikes’ comment did raise a number of issues that are quite interesting and need to be explored. So in the next few days I will be regularly posting regarding this subject and as London SES is coming up, highly topical.

To be clear, please don’t let this post affect your decision to go to London SES or any other conference. My reaction is simply about the way my view was handled. It’s a great SEO conference and a lot of respected people speak there and share good stuff. It can be a highly valuable experience and a great networking experience and as I said in my post, the good stuff gets talked about in the bar afterwards as the presentations tend to give away knowledge you can pick up on blogs, which I hardly think is a revelation.

But, who has time to read SEO blogs?

Filed Under: SEO Conference, Social media marketing Tagged With: Incisive Media, ses london

How Not to Upsell your Product – or How WHSmiths and Waterstones degrade their brand

October 28, 2010 By Lyndon Antcliff

Recently I bought a great book on human behaviour and how to gently influence people from Waterstones book shop, called Nudge by Richard H. Thaler and Cass R. Sunstein (a middle initial always makes you seem more authoritative). It looks to be a cool book, but what I most remember about the encounter is the interaction with the person handling my sale.

After they took my order they asked me if I wanted to buy from a stack of books on the counter. I didn’t get the name of the book, but it had a soft, gentle, pastel cover with flowers and a stylised image of a young girl. The writer was female and the book cover evoked a feeling of walking through tall wheat with Keira Knightly, whilst bees went about their gentle work. Not the kind of book I would ever be interested in.

There is an internet marketing point in here, just hang on a minute. I’m creating a parallel narrative.

I looked at the sales person and saw the fear in her eyes. The fear that said, “If I don’t offer you this book, my management speaking-well groomed boss will sack me.”

Would Waterstones really sack a member of staff because they didn’t try to get me to buy “chicklit”?

Who knows, but you do see a dribble of humanity leave a member of staffs body each time this poor attempt at upsell happens. Which leaves a stain on the floor behind the counter.

The internet marketing point of this article is about the upsell. It is an incredibly powerful and profitable way to get sales. But the way WH Smith – who seem to think that stuffing chocolate down the gobs of the British Public is somehow going to lead us to spiritual enlightenment – employ the upsell is atrocious and leaves me lamenting the humiliation of their staff.

When you buy something online, you are in the mood, in the zone for other stuff that solves the same or similar problem that is on your mind, so if you buy an ebook on linkbuilding it makes perfect sense to upsell to a link building tool or offer link building services.

Of course, WH Smiths and Waterstones may have conducted studies that 5% of people when buying a copy of Top Gear will also buy a huge bar of Galaxy chocolate. Thus increasing profits.

But what about the 95% who don’t buy?

What if someone blogs about this fact?

What if that blogger, also tweets about it.

What if a journalist reads that blog and decides to rip off the writer and give no atributation and rewrite the article as their own, (surely journalists would never do such an unethical thing) and publish it in their widely read Sunday Paper column which they later turn into a book which ends up at WHSmith and when you try to buy it you also get offered a huge bar of Galaxy chocolate?

There is another direction I could go with this about cheapening a brand, but I have a new chicklit novel to read whilst eating a huge bar of Galaxy chocolate.

Filed Under: Social media marketing

Diggs for Sale

September 1, 2010 By Lyndon Antcliff

Maybe this post should read, “Digg for sale”.

A few thoughts on what is happening on digg.

First, I’m not following the current convo regarding the latest changes at digg closely as there will be a period of flux where nothing of worth really settles. Don’t get me wrong it’s a great, geeky, soap opera and if you have the time it beats having to watch the coffee dribbles on your wall harden in the warm sun.

Most of the people I follow about the subject are the professional diggers who have made a career out of pushing stories to the top. I of course push my own stories to the top and over the years have realised how much most of the social bookmarking sites are quite easily gamed. Mostly in an ambiguous nod from the owners of the sites.

Whilst the owners of these site publicly castigate such practices, they actually need professional social bookmarkers as they provide them with quality content. If it’s an infographic it’s usually been created by professionals. Which I think reveals the extent of the operation.

So, why is this important.

Well, if you are not getting a piece of the action, then you are missing out on a big chunk of online marketing. It’s a relatively small group who control 80% of social bookmarking action. It’s really no different than getting stories in newspapers which are sympathetic to a specific brand or product.

But right now, digg is in turmoil in the sense it is not yet clear how to promote. Which is why I think it’s not worth following the story. In a few weeks it will be clear which wheels need to be greased, but right now, I’m off on holiday and hopefully when I come back it will be sorted.

However, digg only represents one entity and there are many others to promote your website at.

Filed Under: Social media marketing Tagged With: digg. digg votes for sale

What Dan Raine Taught me about SEO Agencies

July 7, 2010 By Lyndon Antcliff

I was watching a Dan Raine presentation in the wee small hours of the morning. And I realised what seo agencies are about.

Or rather what they are not about.

It’s something that has been niggling me for a while and I probably haven’t raised it because a lot of my clients are seo agencies.

SEO agencies don’t do cutting edge.

I think I’ve been to all the seo conferences in the UK and you hardly ever get a presentation that is cutting edge from an agency.

Which is fine.

They are about delivering what is mainstream, stuff like buing links from newspaper websites and the like.

They are also about managing the client, which obviously is an important part of the equation.

But the client will get in the way of implementing cutting edge techniques as most are new and highly experimental and there are little or no case studies around.

Also, most clients have not the time nor the industry knowledge to be taught about these cutting edge techniques, let alone being sold them and so the seo agency falls back on the tried and tested.

And there is nothing wrong with the tried and tested.

This is not a criticism of seo agencies, it’s merely a realisation of their place in the Internet Marketing food chain.

A lot of businesses need the tried and tested and have deep pockets to pay for it.

But people like Dan Raine are a couple of jumps ahead on the evolutionary scale of Internet Marketing.

If you are in the industry, when he speaks, you should listen.

But you probably wont.

You don’t have time.

What you do right now works for you.

You have to tweet about your new iPhone 4 (and how best to hold it)

But I will be listening and applying a few of his cutting edge techniques.

They certainly work for linkbaiting.

Filed Under: Social media marketing Tagged With: cutting edge, dan raine, marekting, seo, seo agency

Why Am I Bad at SEO?

June 9, 2010 By Lyndon Antcliff

I have to confess, I am really bad at optimising my web pages. And the reason is this,

“It’s not knowledge that holds most people back in SEO, it’s Implementation”.

… which was something I tweeted a couple of hours ago whilst reading an seo forum. I have to say, link builder, Debra Mastaler and Aaron Wall really get the grey matter working.

The reason I say I am bad is that the optimisation of my pages do not match the knowledge I have in my head. Although the knowledge is of value, it’s only realised when implemented.

The reason it’s not implemented is because I can generally get away with it as I focus primarily on building exceptional content and getting links to it than optimising web pages. It works so well that the optimisation part simply gets pushed aside.

Not to say that I don’t have the urge once in a while. In the past few weeks I have looked at clients seo structure and relised a tweak here and a tweak there and their traffic will triple. But I kept quiet because creating content about 10 Kittens on Crack go on Holiday to Amsterdam is far more interesting that trawling keyword analysis and building hub pages with a little bit of linkable content and then arguing with the IT dept of said client.

You know how it is.

Something has to give, you can’t do everything.

So the answer to the question, why am I bad at SEO? It’s because I am good at something else.

Why is this important to you?
It’s very important to know what you are good at, what you are passionate about and not get sidetracked into being something you are not.

If it’s working for you, ignore the critics and just keep on with it.

Filed Under: Social media marketing Tagged With: bad seo, link builder, seo

SEO Keyword Research using Google Insight

May 5, 2010 By Lyndon Antcliff

Update: I didn’t think to check that the information presented was going to be live and so what I talk about in the post does not now reflect the data. DOH! Obviously I should have taken a screen shot and done it that way. But the points are still valid, it’s just the data set has changed on me.

Interesting to see seomoz as a breakout keyword. I would have thought they were riding too high to breakout, possibly recent press has sent a new bunch of people to search

Dannyseo

At first I thought, Danny Sullivan but no. This guy is called Danny Seo and is a Environmental lifestyle expert, sigh! He’s the kind of guy that makes me want to go out and burn tires in my garden.
Looks like he does a lot of TV and print, hence the boost in the search data. He also seems to smile a lot, maybe the new algo has a happy clappy quotient.

SEO Woo

This is interesting as I have chosen the search to be USA centric, this is a Korean of some sort. What I am realising here is “Seo” must be a Korean name and so when someone of that name gets famous they start ranking for “seo”

Are you thinking what I’m thinking?

Guess what, Seo Hyun is another female star of some sort and so is Hee Kyung Seo.

A quick search in US Google of SEO, only reveals our friends in the search optimization industry and no Korean stars, which is not surprising. But what we have uncovered here is a little nugget of information. How valuable is that nugget? Don’t know, but one semantic occurance, that of a Korean name popped up three times in the break out data.

What I find with this kind of knowledge, is that there is someone, somwhere who will put this to use to their advantage. 99% of people will probably be “so what”? But then 99% of people fail. It’s those who can take a piece of information and meld it to their own use, whilst no one else knows about it.

Lets turn our attention to top searches related to SEO

First thing you notice is “google seo”, twice the amount of searches than the second in the list. More searches than “how to seo” or even “seo website”.

What this tells me is like it or loathe it, Google is the web. Lets not get into that right now. Using “google” as a keyword seems an obvious choice for an seo site to optimise for. I would never use “google” as a keyword search term when loooking for info, but I am neck deep in search knowledge and so may not reflect the ordinary person.

This is an important point. When trying to figure out what ordinary people are searching for, try to search like an ordinary person.

Using a brand in your long tail is a no brainer, using the brand of Google within keyword phrases with the root of “seo” is essential.

Some may like to point out that the optimisation for this site is terrible, and it’s true, I’ve never bothered with SERPS traffic, I get my conversions in other ways, but that’s another story. I just wanted you to know why I am suggesting it but not bothering myself.

If you are in the SEO business and aggresively targetting the keyword you probably already know all this.

WordPress pops up two times, once by itself. What’s that about? Why would google say that someone searching for “wordpress” is an seo related search? Possibly Google is factoring in other metrics, such as where the searcher came from, what are they doing, what were their previous searches and so on.

The important thing is to realise that “wordpress” is within the semantic gaze of seo.

All interesting stuff, it’s fascinating what you can learn from mining data and seeing where it leads. Hope this has been educational, it certainly has for me.

Filed Under: Social media marketing Tagged With: google insights, Keyword Research, seo, seo optimisation

Social Media Myth No. 1 "It's about the conversation"

January 26, 2010 By Lyndon Antcliff

“Social media is all about the conversation”, I think that phrase started to rankle me around last July and I couldn’t figure out why.

It’s something I have taught people in my training class for years, so it’s not like I haven’t agreed with it. Blog – people comment – you reply – they blog – you reply, blah blah blah, yada yada yada.

Also with twitter, you tweet, they tweet, we all tweet.

And round it goes.

But it may be that the thinking is wrong. After all, the objective is not to have a conversation, the objective is something else, be it:

  • Links
  • Exposure
  • Sales
  • Branding

The objective is not the conversation, that is merely a stepping stone and yes it is an important and useful stepping stone, but it is not the objective.

I realise this may get me kicked out of the Secret Social Media Marketing Society, but social media marketing is not about conversation, it’s about getting people to do what you want.

This guy, Niccolò di Bernardo dei Machiavelli…

Niccolò di Bernardo dei Machiavelli

…. probably has more to teach us on social media networking than Chris Brogan, Brian Sollis, David Meerman Scott, Robert Scoble, Darren Rowse, Mark Hughes, Josh Bernoff etc. Although I have learned from you all and you are all at the top of your game, I can’t help thinking that you need to dig down and get into the root nature of human interaction and manipulation to really understand the fundamentals of social media.

Sure Machiavelli is not going to teach us how to integrate a twitter feed onto our blog, but he is going to teach us something about the nature of mankind. And although we use a lot of technology to do what we do, at its core is the human being with all the ancient brilliance that that entails. It’s not until you understand people and their motivations and the way people are, that you can truly understand what social media is about.

The chaps above who I have mentioned all know this, they are all students of human nature and have simply used a technological interface (social media) to employ what they know.

Social media marketing is not about conversation, it’s about getting people to do what you want them to do.

Filed Under: Social media marketing Tagged With: social manipulation, Social media marketing

UK SEO Company Goes Bust

January 12, 2010 By Lyndon Antcliff

I first heard about Lattitude having problems from Dave Naylor’s blog

The Telegraph is also reporting the story.

I’ve worked with the Lattitude guys before and chat with the seo guys on a regular basis and I can say they know how to cook it. They didn’t go down because they were bad at seo, but rather seem to have been a credit crunch victim.

There are other very large SEO firms that I don’t rate, who seem to make their cash by pumping pretty pie charts for the clients top chomp on and being visited by well suited salesmen with ultra white teeth and an unhealthy fixation for reading the Art of War by Tsun Tzu.

But as Dave Naylor said in his post, if you really want the job done well you have to go for the “special ops” guys. And in a recent blog post by Econsultancy they brought up the Specialist Vs Agency debate.

Which is all very interesting. Especially for me as I specialise in one thing, creating content to be pushed over social media to get links.

If you need the other stuff, I can send you in the right direction.

I’m not too worried about the seo guys at Lattitude as they are experts at what they do and will always land on their feet. Not too sure about the whiter than white toothed salespeople though.

Update: Alex Hoye, the big cheese at Lattitude has issued a statement saying things are calm and it’s business as usual, which is good to hear. Also, spoke to a few guys at Lattitude and they are not worried at all. Sounds like there is going to be a smooth transition and a shedding of a lot of debt.

Filed Under: Social media marketing Tagged With: seo company

Link Building to the Right Kind of Tunes

January 10, 2010 By Lyndon Antcliff

Music to link build to.

Building links with linkbait can sometimes by a labour and time intensive process leaving you drained quicker than snakes ass in Death Valley.

Here’s a selection of tunes to help ease the link building or linkbaiting process along.

Still smells fresh.

Nirvana, Smells like Teen Spirit

This one is jammed on repeat on my mp3 player

Florence and the Machine, You’ve got the Love

When you get into that link building sweets spot it’s like being on fire.

Kasabian, Fire.

A big stain of dirty, filthy energy from the Stranglers.

No More Heroes

One of the best base lines ever, turn it up and really feel it.

Yes I know, Stranglers again, well it’s my blog after all.

Walk on By, written by a very clever man called Bert Bacharach

Sticking with the Bert Bacharach theme, Do you Know the Way to San Jose. No points for guess the importance of the geographical reference.

Linkbuilding can be very entertaining if you have the right tunes.

The Jam, That’s Entertainment

Try not to take yourself too seriously.

The Dickies, Banana Splits

Bit of big band action with Lily Allen. The Lady is a Tramp

If you do too much link building, you are going to go….

Dizzee Rascal, Bonkers.

Mashup time, and mashups are always a tasty way to link build.

Speaking of Tasty, Kylie and New Order all mashed up. Who’da thought.

Bit of old, bit of new. Bloody Hell, look what happens.

Dizzee Rascal vs Nirvana – Stand Up Tall

Special thanks to Jools Holland

Filed Under: Social media marketing

Do I really Need to Hire a Social Media Consultant?

November 9, 2009 By Lyndon Antcliff

Yes you do.

A successful social-media campaign integrates social media into the many elements of marketing, including advertising, digital and PR. Opinion and theory are no match for experience and the best social media marketers now have more than 10 years of experience incorporating interactivity, blogs, forums, user-generated content and contests into online marketing.

Adage

I’ve been involved in social media for about ten years now and what I find obvious, natural and easy, others find impossible to grasp.

Sure you can read a bunch of books and blogs and learn the knowledge, but that only goes some way to delivering the goodies. There are other people out there who know and live in the space of social media. It is a complex and nuanced place and takes a lot of real time experience to develop the ability.

I wouldn’t say it’s an art, it just takes time and incredible amounts of grit to keep working at it.

Those of us who have been doing it for years have a head start.

Over the years technology has improved, making a few things easier, but there is not technological solution for experience and real life knowledge.

And if you were thinking that this blog post was all about trying to persuade you to hire me and others like me, you are absolutely right.

Filed Under: Social media marketing Tagged With: consultant, media, social

Pay to Get a Digg Front Page

October 7, 2009 By Lyndon Antcliff

Diggs for sale

Paid Digg

Paid Digg

It seems you can now pay for a front page digg. Great, where do I pay. Oh wait, it’s looks like you have to be a multinational corporation with a big fat wallet.

I wonder how much Paramount has paid digg for the front page?

So much for people power.

Filed Under: Social media marketing Tagged With: digg, paid diggs

Best Tweet on Paid Links Ever

October 7, 2009 By Lyndon Antcliff

Paid links

I don’t use paid links myself, but Wiep has nailed the issue.

Filed Under: Social media marketing Tagged With: Paid Links

How to Linkbait the Forex Market

September 24, 2009 By Lyndon Antcliff

I’m speaking at an affiliate conference, a4uexpo London in October, so I took a closer look at the main sectors that affiliates like to play in. I have it down to seven hot sectors.

Hot affiliate sectors

  • Gaming
  • Forex
  • Travel
  • Mobile comms
  • Dating
  • Retail
  • Financial

Lets look at the most abstract and probably the most difficult sector to get links to. The Forex market. [Read more…]

Filed Under: Social media marketing Tagged With: forex, forex content, forex linkbait, forex seo, Linkbait, newsletter

Who cares that you like Digg – Stumbleupon – Reddit – Delicious, best

August 31, 2009 By Lyndon Antcliff

It confuses me when people in my industry start talking about their personal preference when it comes to content tagging sites.

Why get so excited about how much you like the colours on digg than reddit and other such nonsense.

In my industry we deal in eyeballs, offering up your personal opinion about your emotional connection about systems like digg may give you pink fluffies. But seriously, who cares?

We are dealers in eyeballs, getting people to go to websites is what we do.

Tony Montana had good advice to say about this.

Tony Montana

Tony Montana

“Don’t get high on your own supply”

If you watched Scarface you will know what happens when you do become a user.

Much better to be a dealer than a user.

There are of course reasons why such expressions of emotional love about a website could be useful. If you are trying to attract the addicts of such systems and try to position yourself as their dealer.

Better to stick to data about how these systems can reach your objective.

Filed Under: Social media marketing Tagged With: Social Media, tagging

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