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How PR Should Not Build Relationships With Bloggers

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McGrath worked at a PR agency and sent out the usual PR request to bloggers to generate a bit of buzz. One blogger, Borsch, got pissed and sent a not too happy email back. McGrath acted like a decent human being and apologised and asked how he should go about it. Apparently this is against the PR professionals code. Mashable writes After McGrath?s email exchange with … [Read more...] about How PR Should Not Build Relationships With Bloggers

What is Social Media :Part 3

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This is an unplanned and off the cuff series I am doing regarding Social Media and its definition, which is still in a state of flux. Part 1 and 2 It's all about the conversation. Not the product, not the service, and certainly not how wonderful you are. What do you think a good conversation is? One person talking all about themselves, or trying to sell you something or … [Read more...] about What is Social Media :Part 3

Eva Green Social Media Magic

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Eva Green Will See You Now So says the latest cover of GQ. Personally I prefer Esquire. I can't imagine ever reading the likes of Nuts and Zoo, but someone must. Back to GQ, the front cover headlines reads: Beyond Bond Eva Green Will see you now 20 + pages of Red-Hot New Looks for Spring/ Summer Standoff in the Triangle of Death How Long Can Iraq's Fragile Peace … [Read more...] about Eva Green Social Media Magic

Ryan Air and How Not to do Reputation Management

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You may have heard what Ryan Air, the no frills budget airline have been saying about bloggers lately. If not you can get up to speed here and here I wont overlap as the information is already at those sites, but look at what the Times had on their website. Ryanair has confirmed that one its staff abused a blogger who questionned the airline site's credentials. But far from … [Read more...] about Ryan Air and How Not to do Reputation Management