Easy, get a mention in the Sunday Times.
Just like Nikki Pilkington did.
- People get to know you exist.
- People think you know what you are talking about
- People talk about you
- People link to you
- People pass around your Twitter profile
Just like I did with this post.
You can find Nikki Pilkington here and on Twitter here.
I used her name as anchor text to link to the Times article so when people search for her they will find the article. She probably already ranks for her name so doesn't need the juice.
btw, you can follow me here