Content marketing is not simply about building content. It's about employing a specific strategy to employ content and social media marketing to improve the emotional response when people come into contact with your brand. By using a mix of effective, proven content marketing techniques you can increase the way people feel about your brand, enabling positive reactions as … [Read more...] about An infographic to help your content strategy
Cool social media data – Infographic
Incredible data dump regarding social media sites and other websites, although some are saying that all sites are social these days. Source … [Read more...] about Cool social media data – Infographic
What is the future of Content Marketing
Content marketing is street fighting, no holds barred, open warfare. Content used to be cool. But that time is gone it's no longer art, it's no longer elegant. Yes the good stuff still exists but it gets drowned out. No one seems prepared to sift through the bytes of shite that are vomited daily. It's a myth that good, "quality content" rises to the top. … [Read more...] about What is the future of Content Marketing
What are the beginner mistakes when content marketing?
What are some common beginner mistakes in content marketing? Not understanding the fundamentals and overcomplicating the process You don’t need a third, the above is enough. Now I have saved you time, go make some money. But let's look at this in more detail. 1. Creating content for the wrong person A specific mistake may be that a beginner … [Read more...] about What are the beginner mistakes when content marketing?
SEO Audit of UK Conservative and Labour Party websites
Websites are tools of communication and persuasion. And as such should be used correctly by political parties to achieve their aims. Following best practice web design and SEO it is relatively simple to create a website that Google will love, which increases your chances of ranking higher in the search engine results pages. Performing an SEO audit on a website is required to … [Read more...] about SEO Audit of UK Conservative and Labour Party websites
What are the foundations of content marketing?
Content marketing and what it is and what it isn't. Blogging is not content marketing. Tweeting is not content marketing. Facebook advertising is not content marketing. Of course the tools above could be what you use to implement content marketing, they are still only tools. Content marketing has a problem, if everyone follows the same strategy, using the … [Read more...] about What are the foundations of content marketing?