How Sex Taught me Everything about Social Media Networking
Some very interesting things have been happening in my coaching group. Although it is focussed on linkbait, it seems to becoming more of a PR coaching group. Lots of back and forth about how to contact journalists and get them to write nice things about us and a real thirst for helping build a social media following. In fact, I would say that getting a following on social … [Read more...] about How Sex Taught me Everything about Social Media Networking
Digg is Back, Choking on the Foul Stench that is Facebook
Remove or keep digg in your FB timeline? Digg.com has been rebooted, as they say. They've done a few odd things, like deleting 14 million indexed links which have caused sharp intakes of breathes from seo people. You have to understand that whilst it seems that some actually care about digg as a website and business, what they are really objecting to is that digg may not … [Read more...] about Digg is Back, Choking on the Foul Stench that is Facebook
Building Links with Quality Content
People talk about "quality" all the time. Quality links, quality content etc., without really defining what they actually mean when they talk about quality content. Mostly it's just blather. My definition of quality content, is that it contains the specific elements which together, creates something that is magnetic to a viewers attention. It's not about how the piece looks, … [Read more...] about Building Links with Quality Content
How to Create Great Content Ideas from the News Hook
Using the news hook to create a link attracting piece of content is a great way to marketing your website. It's difficult to constantly come up with content ideas that work. By looking at the news and creating content around what everyone is talking about helps your content get noticed, passed around on social media and also get links. Most people are hungry for more … [Read more...] about How to Create Great Content Ideas from the News Hook
Content Marketing is making every Brand a Publisher
We know a massive disruption is occurring right now in publishing. Not only are old media like Newspapers under attack from the likes of blogs, but brands themselves are taking to online publishing or what some call content marketing. Before, these brands would advertise in the old media, taking out adverts and buying advertorials. Now the brands themselves are creating … [Read more...] about Content Marketing is making every Brand a Publisher