It's hardly definitive but take a look at this data for a brand search and a product search. I often have a discussion with SEO types about branding and usually it goes, "people buy things because of the thing the thing does", when the reality is it's more often than not about the way it makes people feel. Brand is all about how the consumer feels, it is an emotional … [Read more...] about Brand vs Product
Most Socially Shared Pages for the Office of National Statistics
This screenshot is from the cognitiveSEO, Social Visibility analysis page of the website, ons.gov.uk, the Office of National Statistics. If you are an infographics creator or heavily into stats to create content with, you will be well familiar with it. And if you have never heard of it then you probably have a life and should just head back to instagram. What I want to do … [Read more...] about Most Socially Shared Pages for the Office of National Statistics
Brand will soon be everything in the Avocado Update
I sense a change in the search-space continuum. I think something big is afoot. Something that will play out over a period of the next 12 months. I think search optimisation will change as we know it. It already has grown men weeping into their pot noodle after their 1,000th disavow submission. The SEO is now a glorified clerical worker. Bad link yes. Bad … [Read more...] about Brand will soon be everything in the Avocado Update
How is Link Building Doing?
A few charts from Google Trends over regarding a few search terms within the industry Past 12 months of searches for "link building". Looks pretty stable. What about over a longer time period? Looks like it peaked in 2012, and now back to 2009. Seems stable the last 12 months though. Content marketing seems to be the latest buzzword, but surely that's a … [Read more...] about How is Link Building Doing?
Where does BrightonSEO get its links from?
A quick look at the type of sites that link to Brightonseo.com I think it's pretty clear the majority of the links of the website for the Brighton SEO conference comes from blogs. This image was produced using the cognitiveSEO link tool. … [Read more...] about Where does BrightonSEO get its links from?
Tribal Content will help your SEO
You need to get tribal with your content marketing. No Longer is SEO about building that one massive link And as I have been talking about for a while now, it's about building your Tribe. The tribe is your main focus, not links. Links come because of the tribe. The tribe builds the brand. A tribe like model train enthusiasts such as at Gomodeltrains have helped … [Read more...] about Tribal Content will help your SEO