The more I use LinkedIn, the more I like it. Yes, there are the people who still use it to dump content mentions and run. But I have found if you engage with people in a real, conversational manner time spent there can really pay dividends. It helps I do this kind of thing for a job, although if your job is to sell "wholesale spices", or "raw chocolate", there are ways … [Read more...] about Why I am spending more time on LinkedIn
Cornwall Estate Agents an idea for your blog
Getting ideas for a blog on a continual basis is hard work. Getting ideas for an Estate Agents blog (Realtors in the USA) is even harder. There are only so many "10 Reasons you should bake cookies when selling your house", type posts. Although these "how to" posts should exist on your website as they are low hanging fruit and add to your authority and increases your … [Read more...] about Cornwall Estate Agents an idea for your blog
PR Job in Cornwall Hiring
Barefoot Media, based in Cornwall with offices in London has a vacancy for a PR position. They look like a cool bunch to work for. They have a great list of clients including, Buttermilk, Padstow Christmas Festival, Fifteen Cornwall, Watergate Bay Hotel, Polo on the Beach, Three Cheers Pub Co, The Old Quay House Hotel . You can get in touch 01208 895089 Little … [Read more...] about PR Job in Cornwall Hiring
The Secret to Ranking a Website in Google
This is a great time for people building great content on the web. Delivering the content that people want will be the ultimate factor in whether or not a website will rank. Yes of course there will still be those anomalies which a clever SEO can exploit, but it would be foolish to base a business on hunting down the latest thing that Google has not yet fixed. There … [Read more...] about The Secret to Ranking a Website in Google
Why you should use psychographic profiling when building links
The above is the most clipped slide from my Content Publishing Strategy presentation on Slidedeck. This presentation forms the backbone of the content strategy training I offer and the aspect of the "psychographic profile" is always the most interesting to people. People think content is king, but this is wrong. Content is merely the vehicle for the idea. The real … [Read more...] about Why you should use psychographic profiling when building links
SEO is not dead, it’s just no longer fashionable which is a good thing
When was the last time you went to an SEO conference and they taught you to, "Make sure your keyword is in the title tag", or "make sure your keywords are in text and not hidden in a graphic." Probably not for a long time, and there are a number of reasons why we no longer see the basics of SEO taught at SEO conferences. Conferences are about new, cutting edge … [Read more...] about SEO is not dead, it’s just no longer fashionable which is a good thing