My job is mostly about being creative, coming up with web content ideas, creating headlines, writing copy etc. It’s usually quite easy for me to do this and I have always thought that this could be taught, which is what I do at Linkbait Coaching.
Because I feel that it’s simply about having the right mindset, being in the correct mode and not having to be some mad creative genius.
Today I came across a video that reinforced everything that I believe about being creative. The video is by John Cleese, and it is well worth watching. But if you are in a hurry I had jotted down some notes below.
https://www.youtube.com/watch?v=Pb5oIIPO62g
<- Notes begin "Creativity is not a talent, it is a way of operating", John Cleese Creativity is not an ability that you either have or do not have, it is absolutely unrelated to IQ as long as you are above a minimum. Creativity is not about IQ What is different about highly creative people. They have a facility to get themselves into a certain mood, a way of operating. In other words, "an ability to play", to be childlike, to be able to explore ideas and play for playing sake. Two modes, open and closed. Creativity is impossible in closed mode. Open mode is essential for the idea, for creativity. Closed mode is essential to actually implement the idea. When implementing the idea, we do not need distraction, humour, doubt. Being able to switch Conditions of getting into the open mode Space Time Time Confidence Humour Play begins, exists for a specific time and then is over. Putting the big project off It's easier to do little things we know we can accomplish than to start big things we are not so sure about completing. Creating an oasis of quiet. Take an hour and a half to calm down your brain, and an hour to create. Highly creative people tend to play with the problem longer before they try to resolve it. They are prepared to tolerate the discomfort of not having solved the problem for longer. (clients tend not to give you the time to solve the creative problems because they do not trust creative people) Taking a decision removes the discomfort. Take the time for your mind to come up with something original. You have to play, be silly, make mistakes. Drivel may lead to a breakthrough. Notes end->
I strongly suggest you watch the video if in any way you are connected to creativity. I provide the open mind, the playful creative space. If you find creativity difficult when it comes to content creation get in touch.
We are always playing and always have a free-roaming mind generating threads and threads of creative goodness on the forums.
Sometimes it simply makes sense to hire a specialist than to try and muddle through.