Content marketing is street fighting, no holds barred, open warfare.
Content used to be cool.
But that time is gone
it’s no longer art, it’s no longer elegant. Yes the good stuff still exists but it gets drowned out. No one seems prepared to sift through the bytes of shite that are vomited daily.
It’s a myth that good, “quality content” rises to the top. You don’t do content marketing if you love content. You do it if you love the sound of the screams of your competitor make as you rip their eyeballs out.
One of the problems that people have when talking about this subject is they use the past to try and determine what we should do now. Myself included.
What is going to happen in the next 10 years is going to be completely different to what has happened in the past 10 years.
I don’t know what will happen, but I know it will be different.
Therefore, focus on fundamentals.
- Help people.
- Care about people, and make bloody sure they know you care.
- Know your stuff, stay sharp and frosty.
Do those three things and everything else will fall into place.
Update:
Someone pointed out that they were confused about this post and that is mentions war and then “caring about people”. The war is of course metaphorical and directed at the other content your content is fighting against. I realise that using such aggressive terms whilst advising to use empathy may seem contradictory. I do not.
Indeed, when people go to war they care very much for the people they are fighting for. When you create a piece of content it helps to care about the people you are writing for and not such for the content you are compete against.
I think the idea that you are going to war against the competition is a valid one, perhaps I should have made this more clear. It is important to be able to use criticism as fuel to move forward.
I hope this makes things clearer.