Will Google +1 Result in the End of Small Business Online?

It’s very simple.

Either Google +1 will affect the search engine results or it will not.

What if it does?

Will the frenetic dash that Digital Media Agencies mean that they then resell their networks to Corporate big gits to help crush the small independent, just as they have on the high street?

A little emotive perhaps.

But what does Google say?

When your ad is shared, Google notes its final landing page URL. When the same URL appears in an organic search listing, the organic listing will include the same personal annotations as would an ad.

Similarly, if a user +1’s one of your organic listings, ads with the same final landing page URL will include the same personal annotations, increasing the chance of your ads getting noticed.

+1’s (whatever their source — organic search, ads, or +1 buttons on publisher sites) is a signal that affects organic search ranking, but +1’s do not change quality scores for ads and ad ranking

How will the +1 button affect my organic search listings?

I had to read it a few times before it sunk in.

Rankings are not going to be affected. It’s just that some hairy seo/social-media-manipulator is going to have their mug next to the search results. As long as you are logged into Google and you circle/follow/adore the hairy seo/social-media-manipulator who has taken the valuable seconds of his existence to +1 it.

My point is this. Is the potential buyer of a cordless power drill, when searching for a Makita 18v going to see and then be influenced by the hairy seo/social-media-manipulator? Or is it going to only other hairy seo/social-media-manipulators who see the results.

I think the latter.

As a commercial persuasion proposition, the Google +1 button will be mostly worthless. The majority of the human effort going into the +1 will stay in the goldfish bowl which the hairy seo/social-media-manipulator lives.

Sometimes the hairy seo/social-media-manipulator does stuff not because it’s going to be of great benefit to the client, but because they have something to sell and the I-don’t-want-to-be-left-behind part of the brain gets excited.

People mistake influence in the hairy seo/social-media-manipulator bubble with an increase in wealth.

I’m not anti social media/social signals/crowd sourcing etc. far from it. But, most of what you hear about it these days is garbage, people need to sell books, fill conferences and get endorsed by the latest over invested fad and so desire has to be created.

It’s as if a food is being sold to hungry people which only increases their hunger.

Stop eating the empty calories.

More like this:
+ 1 button marketing

Mark McGuinness Reveals the Truth about Internet Marketing

Mark McGuinness has a new fan.

I read this post on Creativity in business and it rocked my socks.

It’s the price of doing business that you have to wade through thigh high rivers of steaming….. before you get something that resonates, something that connects. Something that makes you blog and inspires you to write and freely give a bit of link love, which is of course is the essence of what linkbaiting is about.

There are two quotes in the blog post that underpins the article for me.

the less your media content looks like advertising, the more effective it will be as advertising.

How cool and zen like is that and how counter intuitive the way most marketing and business people think. Now I am not naive, the blog post that Mark wrote is 100% marketing, I am sure intention was to have people talk about it, link to it, pass it around.

It’s internal and external link structure follows best practice of bigging up your mates and business collegues without breaking the narrative flow, and providing sweeter than sweet anchor text.

It is a joy to experience such a well put together blog post and the fact that I found it connected on an emotional level is testament to the quality of the writing.

The second quote is,

If you really want to succeed online, it will take a lot of time. Let’s face it, if you want to succeed at anything worthwhile, it’s going to take a lot of time.

I realised a long time ago, if I practiced the guitar and hour a day for a year I would be OK. Which I did, but if I practiced it for an hour a day over ten years I would be excellent.

99 out of 100 are good.

But only 1 out of 100 are excellent.

Excellence cost 9 years.

These figures are illustrative of one element of becoming successful. The problem you may have is not one of giving up and failing, but one of getting bored, distracted and trying to do a million other things a the same time.

Don’t believe me? How many windows does your browser have open right now? I have two browsers open and over 30 windows open. Unnnngggg.

What I take from Mark’s blog post is to revisit the ass-achingly simple truths that must be burnt into the brain with a hot branding iron at regular intervals of the journey.

All this of course raises more questions than it answers, but that is what good teaching does.

Cheers Mark, I’m going to check out your Workshop for creative people, looks very interesting.

Social Media Myth No. 1 "It's about the conversation"

“Social media is all about the conversation”, I think that phrase started to rankle me around last July and I couldn’t figure out why.

It’s something I have taught people in my training class for years, so it’s not like I haven’t agreed with it. Blog – people comment – you reply – they blog – you reply, blah blah blah, yada yada yada.

Also with twitter, you tweet, they tweet, we all tweet.

And round it goes.

But it may be that the thinking is wrong. After all, the objective is not to have a conversation, the objective is something else, be it:

  • Links
  • Exposure
  • Sales
  • Branding

The objective is not the conversation, that is merely a stepping stone and yes it is an important and useful stepping stone, but it is not the objective.

I realise this may get me kicked out of the Secret Social Media Marketing Society, but social media marketing is not about conversation, it’s about getting people to do what you want.

This guy, Niccolò di Bernardo dei Machiavelli…

Niccolò di Bernardo dei Machiavelli

…. probably has more to teach us on social media networking than Chris Brogan, Brian Sollis, David Meerman Scott, Robert Scoble, Darren Rowse, Mark Hughes, Josh Bernoff etc. Although I have learned from you all and you are all at the top of your game, I can’t help thinking that you need to dig down and get into the root nature of human interaction and manipulation to really understand the fundamentals of social media.

Sure Machiavelli is not going to teach us how to integrate a twitter feed onto our blog, but he is going to teach us something about the nature of mankind. And although we use a lot of technology to do what we do, at its core is the human being with all the ancient brilliance that that entails. It’s not until you understand people and their motivations and the way people are, that you can truly understand what social media is about.

The chaps above who I have mentioned all know this, they are all students of human nature and have simply used a technological interface (social media) to employ what they know.

Social media marketing is not about conversation, it’s about getting people to do what you want them to do.

How PR Should Not Build Relationships With Bloggers

McGrath worked at a PR agency and sent out the usual PR request to bloggers to generate a bit of buzz. One blogger, Borsch, got pissed and sent a not too happy email back. McGrath acted like a decent human being and apologised and asked how he should go about it.

Apparently this is against the PR professionals code.

Mashable writes

After McGrath’s email exchange with Borsch, McGrath’s boss reprimanded him for replying to Borsch and was told not to be transparent with either the client or the blogger. McGrath has since left that firm and does independent social media marketing, yet Borsch and him have remained good friends.

I guess in the old days, before we marketed online, this kind of attitude may of worked. But, things have changed. Those PR companies who don’t move with the times will not be able to offer their clients an effective online PR solution.

Those PR companies who do not speak the language of the online tribe will be crushed under the flip flops of pyjama wearing bloggers.

If you want to know how to do online PR effectively. Get in touch, I have a few slots open for a couple of new clients.

Note: You can get in touch via my twitter account
Or email lyndon at cornwallseo.com

How to get a Snapshot of what is happening in Social Bookmarking Sites

The following is a cut down version of what you can see on linkbait coaching, where I help people develop content intended to get a nice dolop of links, sometimes using social media.

Yes, I know you can’t really see what is on the screen and the audio kicks in too loud at the start, the hosted version is a full screen.

I will try to make a video blog a day and Youtube the odd one over here. There is so much happening in the world of social media marketing right now, it’s an exciting place to cover.