Would you buy a link for the Price of a Mars Bar?

Can a link, retailing at 55p be both profitable for the link builder and effective for the linked to?

A while back I came across a link building scheme that was effectively selling links for 90c, or about 55p. Which is the price of a Mars bar.

As I offer a link building service I was left scratching my head over how they did it whilst keep it effective and making a profit.

Consider one link being built every ten minutes

(they stated all this on the site)
By hand
Do follow
Correct anchor text

6 links per hour
30 links per 5 hours = one day
600 links built over 20 days = one month

Retailing at 90c per link
= $540
Costs = $320
Profit = $180

Worker gets $360

This does not take in to account links which are rejected.

To hire a full time worker you would have to outsource to a country where $360 a month is a decent wage. They do exist, but running a team offshore raises other issues.

The only place which fits the criteria are forum links, not the signature links, but within a snippet of text. Could this be performed within the 10 minutes? Probably could be, but you would have to have a team process where each member concentrates on a specific task.

Tasks would be:

  • Researching forums
  • Opening accounts
  • Opening email accounts
  • Seeding the account
  • Writing link text and posting link
  • Entry into spreadsheet and saved in Dropbox
  • Indexing of links
  • Report to client

It could be done, whether or not a link from a forum is worth the effort is worth it is another thing. And you would only know this if you tested it. And if this did work you would hardly blog or comment about it.

My thinking is that it is cost effective, rather a binary yes/no work/not work.

The problem is the effort involved in setting up this kind of thing is not worth it if you only have one site. It really only works if someone else sets up the service for others to buy and then creates efficiencies of scale which make it worthwhile, and would probably need quite a few clients.

It’s interesting though isn’t it?

Link building with content is not the only way to get links

You may think it counter intuitive for me to propose that link building content is not the only way to go for links, as I earn my crust selling link building services.

But this is what I tell my clients who hire me for link building consultation.

There are many ways to skin a cat and many ways to build links, sure, content is a tried and tested way to build links if properly implemented and this is discussed at length.

But as you roll back the reasons and psychology of why people link you find that content can sometimes be less important.

Something I have observed over the years is that you are more likely to link to someone if you meet and like them at an seo conference. Why is that? The content is still the same.

It’s because the process of giving a link is based on emotion. Not the sobbing into your hanky after watching a tear jerker, but the fact that deep down within the brain the bit that drives emotion always beats the cold hard logic.

In a way it’s odd that a bunch of Spock wannabe seo engineers will link to someone because they feel it deep within them.

But the human condition affects us all.

Good or bad.

We try to be logical and base our decisions on the cold hard data, but we never do and here’s the thing, we don’t even know we are doing it and hate it when it is pointed out.

  • Fear
  • Greed
  • Social acceptance
  • Sexual gratification
  • Jealousy
  • Pride

All impinge on our decision making process. It’s what makes linkbait work. Linkbait is not based on logic, it’s based on the emotional triggers.

Social psychology is what you should be studying, rather than that new programming language.

Don’t believe me?

Watch the links fly after an seo conference. It’s not because the link targets content got better.

Observe that people mostly retweet those who retweet them. Getting retweets is link building lite, same process. If you can do one you can probably do the other.

How can you up your link building game.

1. Develop a social context
2. Control the relationship
3. Know why people link
4. Give back to those that give

We will be concentrating more on link building psychology in the coming weeks.

Web 2.0 Link Building Service

A quick an easy way to build effective back links is to implement a Web 2.0 link building technique.

This simply involves:

  • Writing an article about your niche
  • Placing it on a web 2.0 property
  • Link back to your target URL
  • Link to your links and send indexing power to placed article

It’s a technique that has worked well for aged sites, working best when targeting the long tail.

If you are just starting out it makes sense to do this yourself, but if you want real power and need to scale it, you need to put a team on it.

Hiring and training a team takes time and skill, but can be done. But it’s much easier to outsource to a dedicated, experienced team already in full operation.

For over a year I have been running such a team and have now opened up the doors to allow anyone to hire it.

I first offered it to my Link building list, (you can sign up on the right) and they snapped it up.

It is now open to everyone else.

Here are the details

  • 1 x 500 word, human written article, written to be read (not spun)
  • Placement on a high ranking Web 2.0 property
  • Article is written within the context of the niche
  • Up to three links can be placed in the article, one to the target site and up to two to other articles placed by us
  • Links will contain keywords you provide
  • Full reporting of where articles have been placed with urls and keywords supplied.
  • Article is blasted using various methods to ensure indexing, after being published

Sites we use include:

  • Posterous
  • Weebly
  • Tumblr
  • Squidoo
  • Hubpages
  • Blogspot
  • WordPress.com
  • Quizilla

This is a short snapshot of the sites we use, we have over 40 sites in our database which are constantly reviewed. New sites are added when tested and pass quality control.

The price for all this is £15 per article/link

To order:

Email me at lyndon@cornwallseo in a spreadsheet format, preferably .csv or .xls:

  • Number of articles required
  • Keywords to include as anchor text
  • Theme or niche

I will then send an email back with availability and an invoice. Once payment is received we will process your order within the month and send a full report. Although the work can be completed in 7 to 10 days.

There is a minimum order of 16 articles, this technique works best with scale and regularity.

Email me if you have further questions.

Lyndon Antcliff

P.S Sorry, no porn, or illegal stuff or anything that is going to get me in trouble with Bubba.

I retain the right to refuse to accept any work for whatever reason whatsoever.

Link Building Machine Introductory Price ends 1st October

Note: If you have already ordered from Link Building Machine, don’t worry, you are locked in for one year at the introductory price.

The introductory offer for the Link Building Machine will be finishing on October 1st. Those ordering the minimum spend before then will be locked into the introductory price.

Why have an introductory price?

  • I like to reward those who sign up first
  • Uptake has been surprisingly high
  • Generates loyalty from those who sign up first
  • Highlights the inexpensiveness of the product, this is important when price is a buying trigger
  • An increase in price allows the potential for an affiliate offer
  • So many people have told me its too cheap, it probably is.

Order before the first of October and get locked into the introductory price for one year year.

If you have already placed an order, don’t worry about it, you are already locked in at the intro price for a year.

To order, subscribe to the email list on the right to receive preferential information on how to order.

Deploy The Link Building Machine V 1.0

OK, here’s the deal.

Over the past 12 months, I have researched, tested and developed a way to build contextually accurate, Google loving links with a tasty, long tail anchor text capability, which can be scaled up or down at will depending on specific requirements.

My desire was to build a system which created a semantic footprint that is contextually aligned to the niche of the target website, whilst not detracting from brand development and could be as big or as small as needed.

I knew three things were crucial:

  • Ability to Scale
  • Efficiency of implementation
  • Reliable level of quality

Rather than simply outsourcing the work to fickle freelancers, I hired and trained my own full time workers which enabled me to ensure a consistent level of quality needed to add valued backlinks. Focussing on the processes of hiring, filtering out the best people and training, I’ve been able to systematically build a quality team from the ground up.

By putting together a full time team and implementing correct training, I could deploy tried and trusted methods and processes which enabled me to compete and win in the most competitive industries.

Even though it’s basically a bunch of highly trained,hard working people, I call it a machine because it performs efficiently and effectively at the rate required no matter what amount of work needed. It delivers the required level of quality consistently over and over. As long as it is fed it will not and cannot be stopped. Cue Terminator theme music.

This is something that is clearly lacking in cheaper offerings you can find around the web. Although what I offer is more expensive than what you can find on certain forums, what I add is consistency at the required quality level. Plus a more open and honest approach and the fact that I personally check all work that goes out and can be reached on the phone, providing a level of assurance not found in other cheapo services.

I’m not interested in offering a cheap service, but a competitive, effective one that brings home the goodies. By focussing in on making the processes more efficient, I was able to create a more cost effective service, which I can now offer to you.

Before I get too carried away, and I am a tad excited about this offering. Seasoned, grizzled, hard core SEO types are probably not going to find anything new here and probably have built your own machine, implementing tried and trusted methods. This is not brain surgery or even highly creative. It’s about taking what we know to work and delivering an efficient, scaled up version.

But, if you don’t have the time to hire a team of people, filter out the bad ones from the good ones, train them in current best practice and effective methodologies and then manage the day to day running of the team, who can then deliver a constant stream of linkalicious ouput,my link building machine is now available for hire.

Although I have quite a large initial capacity, spots are limited, this is not a marketing wheeze. This is because I intend to keep quality at the level it needs to be at and if extra capacity is demanded I can train more link building Terminators and deploy where needed.

With regards to pricing, I’m going to let the market set the price. My personal day rate is £850 a day, usually for strategic planning. This is different though, and so I can offer at a rate at which will sell out 100%

We officially launch next week in the Cornwall Seo newsletter, you can sign up on the right. All the juice will be dished out in the first edition of the newsletter.

So there you go, some of you will love it, some of you will not need it as you do it in house already and some of you will try to copy it. Good luck to you if you do intend to copy it, it’s taken me about a year to get to this place.

May your links be many and aged.