How to Get Lots of Links Very Quickly

Want links?

Set up a site that panders to a certain prejudice and creates a suspension of disbelief. Provide the usual pointers that linkers and journalists need to pass the test and bada bing.

Of course it’s not as easy as that, it’s a lot of work and you really, really have to know what you are doing.

Hoaxing for links.

I’m a big fan of hoaxing for links and this one popped up on the radar today.

Titled, “Is Internet Explorer For The Dumb? A New Study Suggests Exactly That.”

Someone set up a website that looks and feels like a proper research type site and published what looked to be an authentic report. A lot of people retweeted and linked to it, including the BBC and the Freakonomics crew.

We all get hoaxed every once in a while and it’s mostly harmless and just a bit of fun.

But, it can get you an asssack full of links.

If you look at this story you will soon realise that an SEO would never get hoaxed by this as the PR of the site is zero.

11 Tips to Help you Outsource your SEO and link building

Last year I bit the bullet and started hiring and have now built a team of about 10 link builders and writers. It was hard letting go, but if you follow certain rules and deploy a strict process it can be highly rewarding.

A lot of people don’t want the hassle of working for themselves, they like to do the work at home in their own time and at the end of the day turn the computer off and go out and party. I don’t care when my team work as long as the work is done within set parameters. And so a team can be created

Here are 11 quick tips to think about when hiring an online workforce.

1. Don’t call them outsourcers, they are part of the team. Instead of saying “we can outsource this”, say, “we can let the team handle this. They are human beings and it’s wrong to commoditise them.

2. Pay more than every one else pays. When I have someone work on my work I want the best not the cheapest. I want to continue to work with the best and paying them extra is the best way to do this.

3. Work hard to turn the best freelancers into the best full time employees. Cost of acquisition in terms of time is high, so when you find the cool workers, keep them. Keeping long term team members means training does not go to waste.

4. Do not micro manage. Control freaks will have issues with this and have problems sending work half way around the World. Odesk (a place where you can find team members) have this thing where you can get screenshots of the freelancers work to check up on them. This is nuts, if you don’t trust them, don’t hire them. Give them the task, if they do it great, if they don’t then that’s the signal that you don’t hire them again.

5. Expect to get ripped off and lose money. Give out with small jobs and pay in advance, potentially setting yourself up to get burned. I learned this from a guy called Richard Cussons, who really has the whole outsourcing thing covered. He pays new people in advance for little jobs, some of them scarper and are never seen again, whilst others do the work and finish the job. This is the price you pay to find the best workers, consider it an investment rather than a loss.

6. Expect life to happen. People get ill, family crisis happens. This should be factored into your hiring. If any of my workers fall ill or have a problem they get a paid day off. They are worth it and are not the type of people to lie. You get to that point of trust by going though a set of processes, even though this is a human resource issue it should be run on a process based system.

7. Use your team to build your team. Your current workers are the best people to find you more workers. They will not want to introduce you to people who do not come up to scratch as it will reflect bad on them. The people you want are the people who care about their quality of work and have a good work ethic.

8. Ditch your racist stereotypes. Different countries have different cultures, I used to get into a lot of trouble being ironic and sarcastic when I lived in the USA. What I saw as witty banter was mostly taken as offence (this still happens but online). So when hiring in India or Germany or Columbia, best to see the people as people rather than through a prism of prejudice. Although references to Basil Fawlty are allowed when dealing with the Germans, (joke, see what I mean it’s easy to fall in to the trap)

9. Pay on time. This is the most important thing, and I will bust a gut and sometimes have to run down to the Western Union office in Truro to make sure payment gets out within the set time if the website is down. BTW, the local Cash Converters shop in Truro is the best one to use if you are in Cornwall and need to send cash around the World.

10. Be nice. You are dealing with human beings not commodities. Treat your team with respect and you will get it back tenfold. Just because the annual GDP of the nation they live in is lower than the cost of serving lunch to the employees of Google does not mean they are stupid or not informed about stuff. They have the Internet and they know how to use it.

11. Try to pick a country that speaks the same language as you, if you need content creating that is to appeal to a certain nation it’s best to have the content created by a national of that country. When I have content aimed at the American market I make sure the writer is American, although a lot of countries can speak and write English, you still need that nuanced writing. In linkbait this is really important, not so much if you need articles just for Google.

I continue to build my team and they continue to do amazing work, maybe I got lucky and got the right people. There have been problems as there always are when hiring people, but most can be sorted. It is different hiring people you have never met who are from another culture. A little research and you can soon get up to speed on the does and don’ts.

I always make sure my team has spare capacity, so if you want to benefit from outsourcing work without the hassle of hiring and managing get in touch and we can work something out. I will be putting together a more detailed service in the future so make sure you sign up for the email newsletter and keep in touch.

Inspired by Byrne Hobart CEO of Due Digital Dilligence on Search Engine Land

SEO Linkbuilding Video of the Day

Very interesting debate with Wil Reynolds and Brett Snyder from Seer Interactive, an (if you want the points you have to give the right anchor text as well as the link ;)

I have this conversation with clients all the time. Both sides have merits and I think it comes down to the business model of the client and the amount of knowledge they have. The best client will just give you the cash and say, “you do that voodoo that you do so well,” but very few actually say and even less sing it in key.

There is something I call, Positive Domain Name Context. If you have a blog and call it Death Star Pizza and stick a blog post about space ships, it makes it more likely that you will get links. You tap into a niche where you clients and the clients competitors will not normally be able to get links. The site then only links to the sites the client wants to link to.

Also, there are a few other things that you can do with a Microsite like this which gets good quality links. But, I’m going to leave that for another time.

Linkbait has definitely evolved and there are quite a few creative ways we can use content that gets links. A client I was chatting too last week was amazed how his site for Ironing Board covers jumped in the SERPS from a link from a an authority site on cat snacks. (Niches have been changed to protect the innocent) You hear a lot about you gotta get links from sites from in your niche to rank for your keyword. No you don’t.

Time and time again I see sites ranked with links from all sorts of niches, as long as those sites are linked to and are seasoned over time it doesn’t matter.

Now, back to creating content about space ships.

Where Can I Find a Great Link Builder

Throughout my travels in the world of Internet Marketing and SEO, you meet a lot of liars, bullshitters, schmoozers and arse-lickers, (a nice line inspired by Alan Sugar). There are a bunch of other words too, but I don’t have that long to write this.

Point is, how do you know who is good.


How do you know when you have found a good link builder?

It makes little sense for a good link builder to show work they have done as it is commercially sensitive. I always keep a few in my back pocket that I know I can show, but most of the time there is little visible sign of anything really happening.

Link builders tend not to have showrooms or large shop front windows.

But, one bunch of people do know and that’s long term clients. I say long term as there is no such thing as short term link building. Not if you want a long term business.

Great link builders take a strategic look. Here are a few I have found along my way who I would recommend.

This is not a definitive list by all means, and if you are a great link builder and feel you should be on my list then let me know and I can make another list.

But these link builders stand out and would be who I would hire to manage my link building. They are also who I recommend to other clients when I have no client spaces available.

So, take it from me. These are people who are at the top of their game and have impeccable credentials and can be trusted to get the job done.

Of course the more interesting blog post would be the dark side of link building and the story about the one armed, Ukrainian, transexual midget, who can do amazing things with sub-domains – but lets save the best till later.

You may be interested in these other posts:

Great wordpress plugin

Secrets of Link Building

Yesterday I had three people from separate companies ask me to sign an NDA, actually they weren’t people they were clients. And clients have a much higher status than people, at least they do around these parts.

The bigger the client of course, the more you are likely to trigger an NDA and of course an NDA can cut both ways. It protects you if you are offering seo services and protects your client who is hiring the seo company. So, everyone should be happy and signing the NDA is all good stuff.

But that got me thinking. What’s the point of the NDA? Ultimately is about protecting confidential information and secrets.

Secrets!

It’s a massive word, much over used in online marketing of course. Come learn the secrets of link building, buy the latest ebook, SEO secrets revealed.

The Zen master will tell you that the secret to success is that there are no secrets. That the secret lies within yourself.

Megh!

Whilst there is truth in that, I know of a high ranking authoritative website where you can drop a dofollow link, point it at a target page, using the correct keyword and get it to rank quickly and rank well. But, I’m not going to tell you where it is. It’s a secret. If I published it on this blog the harvest would be shortened and the fruit would soon be over ripened and riddled with maggots.

So it stays secret. The point is, there are secrets, little bits of information floating around that would benefit your online marketing efforts.

No this isn’t a lead in to a “Secrets of Link Building” ebook.

To get to know these secrets of link building you do have to revisit the Zen Master and learn that there are no link building secrets. The reality is, there is nothing that you cannot know in the click of a mouse that will teach you all you need to know to create the most amazing online marketing campaign.

Because, it’s not the secrets to link building that will make you a great link builder. It’s the other stuff, the stuff that expert link builders give away for free on their blogs, it’s what gets talked about at SEO conferences, in free downloads of pdf files. It’s what given away in the seo books stacked on the shelves of you local book shop for a tenner.

The secret stuff, probably only makes up 5% of the mix, if that. The other 95% is hard work and focussing on what works.

The reason why people are looking for that link building secret is because link building is boring, simple and hard work. Which is why people outsource to link building agencies.