Why Attract the Linkerati

If you want links, it is the Linkerati you need to get the attention of.

Who are the Linkerarti?

The Linkerati are those who link

They are distinctive from your customers or your clients or the other people you would like to impress, but do not have the power to link to you.

There are various tribes within the Linkerati, and these all respond to different stimuli.

Most are excited by information.

Not just any kind of information, but information that intersects their current thinking. Which raises other problems.

How do you find out which kind of information intersects the thinking of the Linkerati?

How do you get the linkerati to take notice of you information?

How do you create information which will juice up the linkerati enough for them to link to you.

You have to tap into the Lizard brain, or the Old brain. You need to get down to fundamentals.

People link, motivated by emotion. It’s why popular bloggers can produce mediocre content and get links. Emotion counts.

A lot of the linkerati get emotional about data, particularly when it’s represented in a graphical format. Hence the rise of infographics for seo. The brain can digest pictures or visualisations quicker than text and the linkerati love information that is steam pumped into the visual cortex.

Although linkbait is still effective, an infographic or visual based linkbait will generally get more links.

But, if you are not part of the linkerati it’s very tricky to get into the head of this tribe. You certainly have no chance if you are a suited marketing executive, you must dip into the tribe and employ a translator, negotiator, emissary.

The best advice I can give is become like them. Even if you are one of the Marketing Executives, come over to the side. Other than that, you are going to have to talk to one of us who can communicate with both sides.

Would you buy a link for the Price of a Mars Bar?

Can a link, retailing at 55p be both profitable for the link builder and effective for the linked to?

A while back I came across a link building scheme that was effectively selling links for 90c, or about 55p. Which is the price of a Mars bar.

As I offer a link building service I was left scratching my head over how they did it whilst keep it effective and making a profit.

Consider one link being built every ten minutes

(they stated all this on the site)
By hand
Do follow
Indexed
Correct anchor text

6 links per hour
30 links per 5 hours = one day
600 links built over 20 days = one month

Retailing at 90c per link
= $540
Costs = $320
Profit = $180

Worker gets $360

This does not take in to account links which are rejected.

To hire a full time worker you would have to outsource to a country where $360 a month is a decent wage. They do exist, but running a team offshore raises other issues.

The only place which fits the criteria are forum links, not the signature links, but within a snippet of text. Could this be performed within the 10 minutes? Probably could be, but you would have to have a team process where each member concentrates on a specific task.

Tasks would be:

  • Researching forums
  • Opening accounts
  • Opening email accounts
  • Seeding the account
  • Writing link text and posting link
  • Entry into spreadsheet and saved in Dropbox
  • Indexing of links
  • Report to client

It could be done, whether or not a link from a forum is worth the effort is worth it is another thing. And you would only know this if you tested it. And if this did work you would hardly blog or comment about it.

My thinking is that it is cost effective, rather a binary yes/no work/not work.

The problem is the effort involved in setting up this kind of thing is not worth it if you only have one site. It really only works if someone else sets up the service for others to buy and then creates efficiencies of scale which make it worthwhile, and would probably need quite a few clients.

It’s interesting though isn’t it?

Link building with content is not the only way to get links

You may think it counter intuitive for me to propose that link building content is not the only way to go for links, as I earn my crust selling link building services.

But this is what I tell my clients who hire me for link building consultation.

There are many ways to skin a cat and many ways to build links, sure, content is a tried and tested way to build links if properly implemented and this is discussed at length.

But as you roll back the reasons and psychology of why people link you find that content can sometimes be less important.

Something I have observed over the years is that you are more likely to link to someone if you meet and like them at an seo conference. Why is that? The content is still the same.

It’s because the process of giving a link is based on emotion. Not the sobbing into your hanky after watching a tear jerker, but the fact that deep down within the brain the bit that drives emotion always beats the cold hard logic.

In a way it’s odd that a bunch of Spock wannabe seo engineers will link to someone because they feel it deep within them.

But the human condition affects us all.

Good or bad.

We try to be logical and base our decisions on the cold hard data, but we never do and here’s the thing, we don’t even know we are doing it and hate it when it is pointed out.

  • Fear
  • Greed
  • Social acceptance
  • Sexual gratification
  • Jealousy
  • Pride

All impinge on our decision making process. It’s what makes linkbait work. Linkbait is not based on logic, it’s based on the emotional triggers.

Social psychology is what you should be studying, rather than that new programming language.

Don’t believe me?

Watch the links fly after an seo conference. It’s not because the link targets content got better.

Observe that people mostly retweet those who retweet them. Getting retweets is link building lite, same process. If you can do one you can probably do the other.

How can you up your link building game.

1. Develop a social context
2. Control the relationship
3. Know why people link
4. Give back to those that give

We will be concentrating more on link building psychology in the coming weeks.

Web 2.0 Link Building Service

A quick an easy way to build effective back links is to implement a Web 2.0 link building technique.

This simply involves:

  • Writing an article about your niche
  • Placing it on a web 2.0 property
  • Link back to your target URL
  • Link to your links and send indexing power to placed article

It’s a technique that has worked well for aged sites, working best when targeting the long tail.

If you are just starting out it makes sense to do this yourself, but if you want real power and need to scale it, you need to put a team on it.

Hiring and training a team takes time and skill, but can be done. But it’s much easier to outsource to a dedicated, experienced team already in full operation.

For over a year I have been running such a team and have now opened up the doors to allow anyone to hire it.

I first offered it to my Link building list, (you can sign up on the right) and they snapped it up.

It is now open to everyone else.

Here are the details

  • 1 x 500 word, human written article, written to be read (not spun)
  • Placement on a high ranking Web 2.0 property
  • Article is written within the context of the niche
  • Up to three links can be placed in the article, one to the target site and up to two to other articles placed by us
  • Links will contain keywords you provide
  • Full reporting of where articles have been placed with urls and keywords supplied.
  • Article is blasted using various methods to ensure indexing, after being published

Sites we use include:

  • Posterous
  • Weebly
  • Tumblr
  • Squidoo
  • Hubpages
  • Blogspot
  • WordPress.com
  • Quizilla

This is a short snapshot of the sites we use, we have over 40 sites in our database which are constantly reviewed. New sites are added when tested and pass quality control.

The price for all this is £15 per article/link

To order:

Email me at lyndon@cornwallseo in a spreadsheet format, preferably .csv or .xls:

  • Number of articles required
  • Keywords to include as anchor text
  • Theme or niche

I will then send an email back with availability and an invoice. Once payment is received we will process your order within the month and send a full report. Although the work can be completed in 7 to 10 days.

There is a minimum order of 16 articles, this technique works best with scale and regularity.

Email me if you have further questions.

Regards
Lyndon Antcliff

P.S Sorry, no porn, or illegal stuff or anything that is going to get me in trouble with Bubba.

I retain the right to refuse to accept any work for whatever reason whatsoever.

Link Building Machine Introductory Price ends 1st October

Note: If you have already ordered from Link Building Machine, don’t worry, you are locked in for one year at the introductory price.

The introductory offer for the Link Building Machine will be finishing on October 1st. Those ordering the minimum spend before then will be locked into the introductory price.

Why have an introductory price?

  • I like to reward those who sign up first
  • Uptake has been surprisingly high
  • Generates loyalty from those who sign up first
  • Highlights the inexpensiveness of the product, this is important when price is a buying trigger
  • An increase in price allows the potential for an affiliate offer
  • So many people have told me its too cheap, it probably is.

Order before the first of October and get locked into the introductory price for one year year.

If you have already placed an order, don’t worry about it, you are already locked in at the intro price for a year.

To order, subscribe to the email list on the right to receive preferential information on how to order.