How to Create Great Content Ideas from the News Hook

Using the news hook to create a link attracting piece of content is a great way to marketing your website. It’s difficult to constantly come up with content ideas that work.

By looking at the news and creating content around what everyone is talking about helps your content get noticed, passed around on social media and also get links. Most people are hungry for more information regarding the current news, but most news agencies simply repeat the same information. If you could put a spin on the current news story and fold the theme of your niche within the content, you can creating high quality content.

On linkbait coaching we have a special section where we discuss the news, knock around ideas for content around the news, come up with headlines for specific niches etc. Basically we provide a constant stream of content ideas and headline ideas. It’s relatively easy to then take these building blocks and create your own content, saving a lot of cash by not having to hire that linkbait consultant.

Right now we have an offer, you can check out the service for £50 for 5 days, if you have sucked all the info you are able to, cancel the account and on your way. However for those wishing to continue to get a stream of edgy, hot topic content advice the fee is £200 a month. This of course comes with all the other coaching help that Linkbait Coaching provides.

Below is a list of a sample of the threads in the “News on Crack”, forum. For those with Linkbait Coaching membership you can click on the link and get access to the thread, for those who are not, sorry, you need to sign up.


Higgs discovery – Biggest Scientific moment since DNA
Fake cigarette caused M6 police Megabus coach swoop

Mad Mitts Jet Bike Fondue

In Volvo News

Go to Florida and Drown

Barclays Bonkers Bob

LIBOR – London Inter Bank


Why we should Create High Quality Content?

Who decides what is quality content?

In a post panda World, low quality content no longer cuts the mustard. It’s the high quality stuff that Google now requires when deciding where to rank your website.

This refers to both the content on your web site and the content on the websites linking to you.

Quality web content can be defined along the following terms:

  • It attracts and persuades a person to link to it for no other reason than to cite the information.
  • It attracts and persuades a person to share it on social media for no other reason than to show the information to others.

It is the intent within these two statements that is fundamental.

It is human action or reaction that defines what is or isn’t quality. Action regardless of any other factor than the content itself.

This is what we would call social proof or more accurately human proof. By it’s very nature it cannot be manipulated in the same way a search engine algorithm can be.

To be able to accurately quantify web content, the content that must be the sole influencer.

The human signal remains pure and is the product of each individual who makes the decision to create each social signal they produce.

It can of course be mimicked by software designed to act like humans, although such software is unable to replicate the nuance and detail which human social signals produce. We see this in software designed to inflate social media accounts such as Twitter, Pinterest etc. Although they aid to give some signal, it is one of very low quality and easily identified.

The human social signal can also bought. In large offshore setups, low paid workers toil in Internet factories creating social signals to order for clients to gain advantage in search engine rankings. Similar offshore factories already exist to build links in forums, blog comments etc.

Thus, the human social signal is noisy and contaminated and if Google is not able to identify and isolate the manipulated social signal then Google’s search engine rankings can be manipulated regardless of the quality of the content.

We may be seeing evidence that Google has somehow factored in a way to quantify the veracity of the social signal. I only have anecdotal evidence and is an educated guess, but it is the only way to determine whether the social signal is worth listening to. And also Google does give us clues on the direction of how their search engine is going to work.

It has gone beyond Google simply listening to the social signal, all social signals must now be quantified if they are to be of any use and authorship is one way to do this. If Google knows who wrote the article and who is responding to the article it can in someway more accurately predict the quality of the social signal.

For example, if an SEO agency writes an article and someone else calls it “Awesome”, that is a signal. But if Google then works out that the person works for the SEO agency, or constantly calls the content which the SEO agency produces “Awesome”, then the signal needs to be quantified to be accurate.

I have noticed this behavior on Twitter and it feeds into my study of the tribal psychology that exists on Twitter and social media. A certain website will release an article, its immediate employees respond in an unnaturally hyped up fashion, the approbation cascades down to partner companies and individuals seeking attention and validation from association.

Sometimes the content is excellent, sometimes it is mediocre and yet the same applause emanates from the same individuals creating a never ending stream of hype. It is only when the content is viewed by dispassionate readers that we are able to assess its true quality and quantify it. Therefore if Google were to determine the quality of the content it would have to apply a filter to those who express relentless, sycophantic adoration.

If Google knows who is initiating the social signal it will be able to build an algorithm around the data it knows about the signal. If it knows the author and if they have given their data to the Google database voluntarily or not then the Company can perform a correct quantification of the social signal and even the link signal if it comes from a website or webpage soley in the control of the the author.

Therefore, we may be seeing a way that Google has accurately determined which is quality content and also which are quality links.

It may even determine that if the author is not in their database their signal cannot be correctly quantified and must be treated accordingly.

This may already be happening with the data Google has in its database from its G+ system. It may that this so called “social network” is not a social network at all, but more of a way for Google to acquire an accurate human social signal in relation to web content

In conclusion, it is essential that websites continue to produce high quality content, defined by the viewer who is independent of any benefits which may come to the website which hosts the content.

The content must be judged by the reaction of those outside of the tribe if it is to be regarded as high quality or not.

Using a Curation Tool for the News Hook on #popleveson

If you have been gripped by the Leveson Inquiry into Media Ethics as I have, you will have noticed that the lead council, Robert Jay Q.C. has a certain way of speaking and asking questions.

Yesterday a meme started on Twitter querying pop lyricists in the style of Robert Jay


“You may call it ‘sexual healing’, Dr Gaye, but I contend that some would consider it ‘serious medical malpractice’.” #popleveson

Friday, May 11, 2012 5:13:53 PM


All of the boys, Ms Kelis? That is an extremely expansive claim for any dairy product. #popleveson

Friday, May 11, 2012 5:38:01 PM


“You continue to blame it on the boogie, Mr Jackson. But evidence suggests that sunshine, moonlight & good times played a part” #popleveson

Friday, May 11, 2012 5:21:37 PM


RT @janinegibson: I will remind you again, Miss Morrissette, that we are pursuing irony here and not mere inconvenience. #popleveson

Saturday, May 12, 2012 11:08:38 AM


RT @giantteddi: RT @DavidBlackm0re: “I will ask you again, and remember you are under oath – who let the dogs out? #PopLeveson

Saturday, May 12, 2012 11:08:28 AM


RT @johnmitchinson: Mr Bono, let me put it to you that the streets did indeed have names but that you have conveniently decided to forget them. #popleveson

Saturday, May 12, 2012 11:12:14 AM


Big-legged ladies lack soul? Seriously Mr Zeppelin, do you expect the court to accept such nonsensical assertions? #PopLeveson

Saturday, May 12, 2012 11:12:14 AM


RT @politicalhackuk: And did you honestly believe that rock and roll was an adequate foundation for a city of this size? #popleveson

Saturday, May 12, 2012 11:12:03 AM


Too vague Ms Turner, the depth of a river or altitude of a mountain has little relevance, exactly how close were you? #popleveson

Saturday, May 12, 2012 11:11:55 AM


RT @robdrummond: “I put it to you Mr Dury that you did indeed ask to be hit with said rhythm stick on a number of occasions, at varying speeds” #popleveson

Saturday, May 12, 2012 11:12:58 AM


RT @limeandonion: “Mr. Lennon, you are either an eggman or a walrus. You cannot be both, can you, surely?” #popleveson

Saturday, May 12, 2012 11:13:00 AM


If as you claim ‘yo
u don’t like reggae’, why only moments later do you state ‘you love it’? #popleveson

Saturday, May 12, 2012 11:13:39 AM


“You continue to blame it on the boogie, Mr Jackson. But evidence suggests that sunshine, moonlight & good times played a part” #popleveson

Friday, May 11, 2012 5:21:37 PM


Mr. Marley. I put it to you that if you did shoot the sheriff, you must also have been present for the shooting of his deputy. #popleveson

Saturday, May 12, 2012 11:14:03 AM


Mr Rotten, what evidence do you present that her majesty is directly responsible for your lack of education? #popleveson

Saturday, May 12, 2012 11:14:24 AM


Am I right in assuming Mr Joel that, despite all the evidence of arson that stands before you, you still deny starting the fire? #popleveson

Saturday, May 12, 2012 11:15:42 AM


RT @RevRichardColes: I ask you again: do you, or do you not, remember the good old days before the ghost town? #PopLeveson

Saturday, May 12, 2012 11:15:53 AM

The purpose of this post is to test a new curation tool that I will be using when offering the Web Content News Feed service. Currently it’s going out on Linkbait Coaching, but I will be offering it as a stand alone product to help with content creation ideas, ultimately leading to more links and attention.

Truro Market Rye Bread

Rye Bread

Rye Bread

Truro Market Rye Bread is World renowned for its high quality and taste. People travel from miles into downtown Truro to stock up on this particular baked product.

When I bought my daily loaf I thought that building links is no different.

Offer something Unique

It’s a lot easier to build links when the content is unique and tasty. I was just delivered an infographic I had commissioned for a client and it is unique and very tasty.

If you can only rustle up mediocre content for your link building efforts it’s going to tricky to compete.

Get something Unique.
Get something tasty.