The more I use LinkedIn, the more I like it.
Yes, there are the people who still use it to dump content mentions and run. But I have found if you engage with people in a real, conversational manner time spent there can really pay dividends.
It helps I do this kind of thing for a job, although if your job is to sell “wholesale spices”, or “raw chocolate”, there are ways in which it would help out your business.
Dusting off my profile I noted my endorsements were a fantastic collection of amazing people in the field of Internet Marketing.
Not that I am fishing for more, but using this as a great example of social validation, and this is what LinkedIn is really good for.
I always check for the LinkedIn page of any new contact and will use any information I find to form an opinion, and if you don’t have a LinkedIn page I assume you don’t really want anyone to talk to you, or you are not doing much of any interest online.
It’s also a great place to publish content, as I did here with talking about my headline writing book.
There are plenty of guides out there to get to grips with it and any time invested will deliver a good ROI.