I have to confess, I am really bad at optimising my web pages. And the reason is this,
“It’s not knowledge that holds most people back in SEO, it’s Implementation”.
… which was something I tweeted a couple of hours ago whilst reading an seo forum. I have to say, link builder, Debra Mastaler and Aaron Wall really get the grey matter working.
The reason I say I am bad is that the optimisation of my pages do not match the knowledge I have in my head. Although the knowledge is of value, it’s only realised when implemented.
The reason it’s not implemented is because I can generally get away with it as I focus primarily on building exceptional content and getting links to it than optimising web pages. It works so well that the optimisation part simply gets pushed aside.
Not to say that I don’t have the urge once in a while. In the past few weeks I have looked at clients seo structure and relised a tweak here and a tweak there and their traffic will triple. But I kept quiet because creating content about 10 Kittens on Crack go on Holiday to Amsterdam is far more interesting that trawling keyword analysis and building hub pages with a little bit of linkable content and then arguing with the IT dept of said client.
You know how it is.
Something has to give, you can’t do everything.
So the answer to the question, why am I bad at SEO? It’s because I am good at something else.
Why is this important to you?
It’s very important to know what you are good at, what you are passionate about and not get sidetracked into being something you are not.
If it’s working for you, ignore the critics and just keep on with it.