Linkbait by it’s nature has to be exceptional. It has to be remarkable to attract the links. This of course is relative, it’s relative to the other content which is being produced in the niche you are targeting.
As this is the World Wide Web we are talking about, most content is utter garbage. Sure, some niches are more rich and competitive but most of the time the majority of content is excreble. You just don’t see it, most of us see mediated content that comes through a recommendation or crowd sourcing.
Your content will have to be in the top one or two percentile of quality to have any chance and when I day quality I don’t mean it’s all shiny and polished. Usually you have only a short window of time to push your content and this is why it must be better than anything else in that niche at that time.
To be able to do this you must know your niche. If your blog or website is a passion then you are already on the way, but if you have identified the niche as an opportunity to be plundered then you have to roll your sleeves up and get stuck in.
You have probably already researched the niche well enough to get a toe hold, but now you have to identify those topics that trigger links from authority websites in the niche. What I do is create a Linkbaiting Road Map, this is a process where the niche is mapped out to identify linkers as targets, topics, and styles which work etc.
It’s quite a process developing a Linkbaiting Road Map and it’s something I am going to go into detail about in Linkbait Coaching
