Social media marketing

SEO Infographic – Does Google Really Hate Affiliate Marketers?

Over the years I have noticed Google going through several changes in its relationship with affiliate marketers. It could be argued that Google is more of an affiliate marketer itself, rather than an organised of the Worlds Information. So when it comes to a relationship with the affiliate World, it’s not going to be straight forward. However, if you take into account the business goals of Google it becomes apparent that most of its actions are congruent with its motivation.

Affiliates do like to have a moan about Google, especially if it effects them negatively, but it’s useful to understand that it’s not personal, it’s business. And that Google is simple following it’s natural proclivity to ruthlessly achieve it’s goals.

When Google trips up, there are more than enough people watching to highlight the fact, and rightly so, the enormous power Google wields over the average person is rather worrying. Add to that fact that Google only pays 2% tax in the UK, allegedly, and you get a growing sense of unease about the way it does business. Plus, the nice and fluffy people who run it now are not always going to be running it.

And so, lets take a peek at an infographic detailing the relationship between Google and Affiliates. It does raise some very interesting points.

Google Hates Affiliates.

Internet Marketing Infographics by SEO Book

Social media marketing

Link Building Strategy gets more complex

In 2011 a few things changed in the world of link building, as is always the case. But add that to the cumulative changes that have gone before and we can see things have changed quite a bit. And guess what, things are going to continue to change.

I predict that they will change to the point where getting a link from a website to determine where your website is placed in Google will become less and less important. We see from the rise of social media the effect it can have on marketing budgets, indeed this website ironically has never really bothered with link building or SEO. Right from the start we went for social media, the thinking being the agencies who buy our services consume social media.

You go where the eyeballs are.

Being number one in Google for link building will earn you lots of dosh, but it isn’t the only way. Anyone starting in the SEO or link building would be wise to go the social route.

However, if you are selling plumbing supplies in Cornwall, you should be going for Google and that means link building. Add a social strategy to that which folds into a content marketing strategy and you are going to dominate.

Right now 12% of retail is done online, it is predicted the figure will rise to 25% in 2015. Yes, it’s a growing sector, but the competition for eyeballs is increasing.

We live in fascinating times and must keep our minds open to new opportunities and get ready with matches to burn our totems. Hmmm, not sure if that reference works, but you know what I mean. Don’t get hung up thinking anything is going to stay the same.

Look to the horizon and breathe deeply the air.

This blog post was in response to:

How Google Hit Organic Links.

SEO Infographic by SEO Book

Social media marketing

Aaron Wall's SEO Infographic

Google's SEO Cat & Mouse.

Infographic by SEO Book