Aaron Wall has a certain style of blogging, one that is highly readable and underpinned by a true experts eye. He also seems to not mind offending big names, my cynical nature leads me at first to think there is some business logic as to where he aims his criticism, but probably not. I think he really enjoys peeling back the skin of those big names and revealing the raw flesh … [Read more...] about SEO Blogging, or a River of Effluent?