I have not yet put the +1 Google goodness button on my site. But, I think it’s definitely worth it. Although there have been rumblings that a + 1 is going to influence SERPS, I wouldn’t get too excited as I haven’t seen anywhere that says it happens when you are logged out.

My advice, let the first movers expend time and resources on figuring out if G + is worth it, then simply modify accordingly. If you are a business you really do not have to worry about G+ or G+1 or whatever it’s called.

Some commentators are hooked on change, rather than efficiency or adapting to the environment. This is the nature of the new social media landscape. Every few months a new network/website comes out and has people running around as if robotic cockroaches are in their pants nibbling at their bits screaming, “we must change now or we get left behind”.

I think I understand where this thinking comes from when looking at places like Myspace and others and noting how they were not developed. Facebook and Twitter (old web 2.0 media) continue to innovate and develop, therefore it’s a different landscape.

I don’t use FB much, but have found Twitter extremely useful following #hackgate #notw, as all journalists and most politicians Tweet. As far as I can tell they will continue to do so. Their thinking seems to be along the lines of, “Twitter does what we need it to do, why change?”

I look at the feed in G+ and it’s mostly a river of garbage. LOLcats, music videos, the odd politico rant against socialism. You may like such stuff, but my focus is elsewhere on more serious stuff.

Sure I can spend time organising my feed into different circles and stuff, and make sure I only get stuff from people I want. The thing is, in real life when you organise something you don’t expect to have to reorganise a few months later and this is exactly what will happen.

But, some people love to organise and move avatars of friends into and out of boxes and good luck to them. These types of people probably find comfort from the harsh world in doing such inefficient tasks.

And anyway, you can just hire these people for very little money to go build a +1 empire. For what little good it’s going to do.

You can’t automate the social process, it has to be organic.

It’s not a better system you need. It’s better implementation.

Feeling like crap from a bad cold, which may make this post more rambly than usual.

What will +1 result in for small business