Facebook, Twitter, Linkedin, are all platforms.
Social media is the mechanical part of reaching people, everything else is fluff.
Being a fan of a platform makes you irrational, the word fan being derived from “fanatical”.
You need to use the platform and not the other way round.
They are tools, and should be used only to fit into your strategy of Empire Building
Love shooting the breeze on Facebook?
Describe yourself as a “social media evangelist”? This is not for you, please leave now and never return.
Social media is a means to an end and not a destination.
We have been given social media to allow us to ruthlessly use it for our own gain. Never forget that a social media platform has been created to ruthlessly scrape cash into the alligator leather wallets of the venture capitalists. They don’t do it to be your friend.