This screenshot is from the cognitiveSEO, Social Visibility analysis page of the website, ons.gov.uk, the Office of National Statistics.
If you are an infographics creator or heavily into stats to create content with, you will be well familiar with it. And if you have never heard of it then you probably have a life and should just head back to instagram.
What I want to do here is simply present something that most will never see. I doubt anyone has used their analysis credits and time to look at such a site as it’s hardly commercial. But what is interesting is the fact that journalists are heavy users of the site, which means that it may possibly reveal what journalists are interested in.
And we like journalists because they may write about our clients and give them a bit of publicity.
What’s interesting is you could go deeper and see which people Tweeted each page and see what else they are focused on. As the data reveals a lot about the motivation and goals of the people who bother to share this. As this is not a commercial site we assume that people are not doing this because they are paid to, but because it is useful to them.
I could spend a few hours giving my take on what this data can tell you, but I will just let you enjoy it and see if you can spot the obvious possibilities.
If you enjoy this kind of short, off the wall, data reveal. Let me know and I could do more. I like to dig into the areas that we never usually see as these can be the most revealing.