The bosses at Getty had a meeting.
And decided that too many of these geeky, internet types
were using their images without attribution.
So they put their boffins to work
And they came up with the idea of using the “iframe” tag, just like Youtube videos.
Now that’s interesting, and a lot of fun.
Because we can create better content and more interesting websites, in exchange for giving exposure to the Photo agency.
Of course the photographer may lose out, but just as the music business has had to adapt to the changing landscape, so must photo libraries.
Read more about it on the BBC